What Is Video Marketing And Why Is It Important for Small Businesses

Who wouldn’t say yes to picturesque and alluring video ads for their business? When we open social media or say it, when we switch on the TV, all we can see are loads of ads bombarded right at us competing with each other to earn our attention and to make us their potential customers. 

So why this drama? , because more the word of mouth marketing, people love watching stories they easily get connected with as they evoke emotions among the audience. While considering small-scale businesses, it is evident that spending too much on video marketing can be challenging, but the good news is, that you can start video marketing right away without needing to spend too much or break your back.  

Let’s get started with the concept of video marketing, why it is important, and how you can use video marketing to elevate your small business scale business to its full potential. Let’s dive right in! 

What Is Video Marketing?

Before we start discussing the core idea of video marketing, let’s see why your business needs video marketing. 

According to G2’s article “50+ Effective Video Marketing Statistics For Growth in 2024”,   86% of businesses utilize videos as a marketing tool. So, it’s high time that you start video marketing for your business. 

Video marketing involves utilizing video content to promote a business idea, product, brand, or service. Once you have a video asset, you can leverage it across various platforms, formats, and channels simultaneously, maximizing engagement with your audience.

It mainly outlines the USP of your product/service to the customers and helps them make purchase decisions.

Why is Video Marketing Important?

Still not convinced that your business needs to invest in video marketing? This is for you! According to G2, a staggering 98% of marketers consider video marketing an indispensable component of their strategies. Why the emphasis on video? Simply put, videos deliver measurable ROI, outperforming text in conversion rates, enhancing search engine results, and fostering greater consumer engagement.

Videos serve various purposes, from promotional campaigns to driving sales and event outcomes. They possess the unique ability to transform complex information into engaging, memorable content. Moreover, they pique curiosity among audiences, driving them to learn more about your product or service and increasing the likelihood of lead generation and conversions.

Furthermore, video marketing enables you to deliver impactful messages that can potentially change lives by offering innovative solutions through your product or service.

What are the Benefits of Video Marketing?

Now that we know that video marketing is undeniably important for a small business. Let’s explore the various benefits that your business would achieve, once it is implemented into the marketing strategy. 

Accessing various networks is a breeze nowadays, using more videos to engage the customers is considered as best solution by your competitors and great business leaders. Scroll down get inspired and use your goals in the right way.

1. Stay in the spotlight longer

With videos, there is a lower chance of viewers skipping or scrolling past ads. This allows you to captivate your target audience for longer periods, thereby increasing the likelihood of conversion. Ensure that the opening of your promotional or video ads is interesting and engaging enough to attract attention. This presents a valuable opportunity to elicit their curiosity and encourage further interest in your product or service. 

2. Broader scope and exposure 

Video content lets you reach a larger audience across a wider platform all at one time. They tend to engage the audience more by widening the scope of your business conversion, where the audience can get better exposure to your product and service. It is a different story compared to other traditional forms of marketing, with this the results can be achieved easily in a shorter period.

3. Better understanding

Words can sometimes be misinterpreted, and pictures may convey a different narrative altogether. But videos? They seldom falter, don’t they? Hence, there’s a reduced risk of inaccurately presenting your product details. Allow your audience to grasp the essence of your product, understand its functionality, and realize its benefits. This provides the perfect opportunity to offer them a clear and comprehensive understanding of your product.

4. Stay Unique

Familiarize yourself with your competitors, discern what sets you apart from them, and transform those aspects into compelling video content. Showcase your uniqueness and stand out distinctly. Instead of just talking about product/ service, talk about the solution, and your USP, and tell the world why they need you from the rest of the competitors in the market. Use the medium wisely, success is yours. 

5. Personalized Engagement

One of the top-notch benefits of video marketing is connecting with your audience personally. Video content like real-life case studies, stats, facts, and tips would attract more customers and create a curiosity in them to explore more about your product/service. By understanding your customers and conducting a detailed study of their behavior, you can determine the touchpoints and effectively create video content tailored to their needs. 

6. Higher Ranking 

Videos are 53 times more likely to rank on the first page of Google search results, by driving organic traffic to your content. So this is what you need to do, search engines like Google consider video content more valuable and engaging. This makes the video rank top in the search engine result pages, also videos decrease the bounce rate and increase the click-through rate. 

7. Multiply ROI

Video marketing has the potential to multiply ROI exponentially. Enhance your revenue by accurately measuring conversion rates using the right metrics. Implementing a well-crafted video marketing strategy and producing compelling video content, distributed across multiple platforms, can yield significant results. Comparing the ROI from both traditional marketing and video marketing can showcase the tangible impact of this approach

So far you must have gained insights into the benefits of video marketing. Isn’t this what you have been waiting to hear to take your small business to the next level? Let’s see how to get started with the making of a video for marketing.

5 Most Popular Video Types To Consider

Let’s now dive deeper into the 5 most popular kinds of videos that you can consider creating. Always choose the types of videos that help you achieve your objective of video marketing.

#1. Explainer Videos

These videos are used to explain something, such as a product or a service. In these videos, you focus on the buyer’s persona or the pain points of your audience. Then you can deliver an effective explanation of how your products/services derive solutions or resolutions to their problems.

#2. Commercials

Commercials, as you know, are most common on TV and nowadays on streaming sites, too. Commercials showcase the best features of your product in a few seconds. These videos also bring the pain point of the customers, but unlike explainer videos, commercials are more creative and emotion-inducing, which motivates viewers to make purchase decisions. 

#3. How-To Videos

These days, how-to videos have gained immense popularity, with people increasingly enjoying engaging with products or services through this format. Such videos are often shared with friends and family when found interesting, serving as a valuable resource for those already interested in a product but seeking more information about its usage. In these instructional videos, you can effectively explain the workings of your product clearly and understandably, helping your audience feel more confident about their potential purchase.

#4. Customer Testimonial Videos

Highlighting customer testimonials is a powerful video marketing strategy. These videos showcase the joyful and satisfied moments of your customers, who often prefer sharing their experiences via video. During the recording, you ask customers to share their product experiences, which can then be featured on your website or social media platforms to build trust among potential customers.

#5. Shorts 

Shorts or reels are currently trending, and people are enthusiastic about creating them. Take advantage of this trend to deliver your videos and instantly connect with your audience. Showcase your uniqueness by creating the best video content within 30 seconds, leaving an everlasting impact and prompting immediate conversions with a strong call to action (CTA).

Now that you can differentiate between the various types of videos,  pick the right type to deliver your business ideas. The ball is in your court now. 

How To Get Started With Video Marketing?

The days of searching for studio equipment to create advertising videos are behind us. With numerous online video hosting and marketing platforms available, you can kickstart your video marketing endeavors immediately.

To get started, simply create a high-quality video, as modern video marketing platforms handle the rest of the process seamlessly.

A video marketing platform allows you to host, manage, organize, market, stream, and monetize your videos. Just one good idea is all you need to begin your video marketing journey. Why go through the hassle of marketing your videos when a platform equipped with a 360° marketing toolkit can do the job for you? Sit back and enjoy the process. Isn’t this interesting?

Get ready to be excited! We’ve compiled a list of video marketing platforms that enable you to effortlessly handle your tasks amazingly!

5 Best Video Marketing Platforms In 2024

Now that we have a great video marketing strategy in hand, let’s discuss the top video marketing platforms to help you accomplish your goals with ease.  

#1. GUDSHO

With GUDSHO, you can streamline your video promotion and distribution efforts, saving time and effort across various platforms. Enjoy complete control over your channel, video uploads, and business monetization with options including SVOD, AVOD, TVOD, and more. The comprehensive 360° marketing toolkit facilitates branding, enhances visibility, targets your audience effectively, and fosters user engagement.

Rest assured, your videos are secure on the GUDSHO platform, with AES encryption, multi-DRM, password protection, and screen recording restrictions in place.

Moreover, GUDSHO offers an analytical dashboard for real-time tracking and monitoring of audience ratings, reviews, and engagement data, simplifying your management tasks. Isn’t it the hassle-free solution you’ve been looking for to run your operations smoothly?

#2. Vidyard

Vidyard is a video tool for virtual sales and marketing teams. It also wows users with its AI-powered video messaging, video hosting, and buyer engagement solutions. Vineyard lets you generate personalized video messages, custom demos of products/services, and much more. 

It also gives you easy access to deliver videos by email, LinkedIn, Salesloft, HubSpot, and more. If you don’t have high-tech equipment to record a video, just brush aside your worries, you can make amazing professional videos with Vidyard’s built-in AI which makes recording a breeze. 

#3. Wistia

Wistia is also a video marketing platform that makes video hosting easy for businesses. It helps you to build a strong marketing foundation with tools to create, host, market, and analyze your videos. They have an easy-to-create video-making tool, that makes production easy for even beginners. 

Wistia’s built-in video SEO spotlights your products/services to your audience while the lead gen tools help you segment, nurture, and convert them.  You can host a webinar and make videos out of it, you can optimize the created video with heatmaps and A/B testing, and can integrate analytics with the marketing automation platform. 

#4.  WeVideo 

WeVideo is an interactive video, data-driven learning platform that makes the viewers actively learn with the video content that maximizes customer engagement, customer retention, and business performance. If you are planning to work on the how-to’s or instructional or explainer videos, you can opt for WeVideo to create videos, podcasts, GIFs, & more and empower learners to do the same.

 It helps you seamlessly integrate with the various learning management systems in the market like Canvas, Schoology, ClassLink, and Google Classroom. You can make amazing videos with its advanced features like a green screen video recorder/ editor and its 100 + video templates to get started instantly. 

#5. Wave.video

Wave. video is the easiest video platform to make and record videos. It offers a variety of solutions with its Live Streaming Studio, Video Editor, Thumbnail Maker, Video Hosting, Video Recording, and Stock Library all combined in one single platform.

Wave. video’s video editing tools allow it to resize and trim videos, combine clips, change layouts, and add text animations, stickers, and video transitions. It’s not coding live streaming or broadcasting pre-recorded videos to multiple channels simultaneously that makes you amaze your audience.

 Maximize audience engagement with easy-to-edit video landing pages, personalize video players, embed videos on blogs and websites, and track your video analytics in no time

Conclusion

By now, you must be ready to kickstart your video marketing journey to elevate your small business. Setting goals is essential, but how we craft and execute our strategy matters most. Video marketing has been a winning strategy since as early as 1941. Isn’t it incredible to see various successful brands like IBM, Cascade, Uber Eats, and Koala leveraging their video marketing strategies effectively, resulting in significant returns on investment? We hope you feel inspired to take the next steps towards achieving grand success. Wishing you all the best on your journey!

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