What Is Video Marketing And Why Is It Important for Small Businesses

When you think about communicating or staying in touch with your customers or clients, the focus often shifts toward converting leads. Typically, you might send an engaging email, share a highly informative blog post, a statistical report or a white paper.

But what you might be overlooking is video marketing, which is now a powerful and increasingly popular strategy worldwide.

If you are not considering video marketing as a necessary part of your strategy, you are missing out on a significant opportunity to boost audience engagement and enhance website performance.

The good news? Thanks to today’s technology, creating and promoting videos has become easier and more budget-friendly than ever.

Now is the perfect time to get started and stand out from the competition. Let’s get started.

What Is Video Marketing?

What’s the first thing that comes to mind when you think of video marketing? A YouTube Short, an Instagram Reel or a promo used by influencers? While those are all parts of video marketing, they only scratch the surface.

If you are a business or brand looking for a winning digital marketing strategy, you should be using video to promote or inform your audience about your brand, products or services across various online platforms in an engaging and impactful way. 95% of businesses today use video marketing and have made it an integral part of their overall marketing strategy.

So why take the long road to grow your business when video marketing can accelerate your success?

Why is Video Marketing Important?

Compared to text, videos are more effective at positioning you as an expert in your field and showcasing your thought leadership to educate both current customers and potential prospects. Here are some key reasons why online video marketing is essential for your business.

• Videos improve user engagement 10x faster than any other form of content marketing.
• They can boost SEO and website rankings with ease.
• Videos engage audiences by evoking emotions through stunning visuals and audio.
• They also offer a unique advantage by delivering solutions that address your audience’s pain points effectively.
• Videos drive sales, convert leads, influence buyer decisions and help earn lasting customer loyalty.

This is why video content marketing is more effective in today’s business world. 

Top Video Marketing Statistics That Can Transform Your Business

Statistics can help you make informed decisions that can lead your business to surefire success. Here are some of the expert-picked stats on Video marketing, social media marketing and customer engagement that talk volumes.

• 87% of marketers claim they are happy with the video marketing ROI in 2025. (Source– GUDSHO)
• 98% of marketers implement video marketing in their marketing strategies. (Source– G2)
• 62% of customers know about a brand or product through video content like demos, tutorials, launches, reviews, FAQs, product unboxing, etc. (Source– Hubspot)
• 89% of consumers declared that they want to see more videos from brands. (Source– GUDSHO)
• 71% of B2B Marketers and 66% of B2C Marketers use Video Marketing. (Source– Social Shephred)
•  Videos that are posted on social media are viewed 48% more. (Source –G2 )

Before getting started, it’s important to know some authentic facts that can help you make bold decisions instead of moving forward blindly.

What are the Benefits of Video Marketing?

Now that we know that video marketing is undeniably important for a small business. Let’s explore the various benefits that your business would achieve, once it is implemented into the marketing strategy. 

Accessing various networks is a breeze nowadays, using more videos to engage the customers is considered as best solution by your competitors and great business leaders. Scroll down get inspired and use your goals in the right way.

1. Stay in the spotlight longer

With videos, there is a lower chance of viewers skipping or scrolling past ads. This allows you to captivate your target audience for longer periods, thereby increasing the likelihood of conversion. Ensure that the opening of your promotional or video ads is interesting and engaging enough to attract attention. This presents a valuable opportunity to elicit their curiosity and encourage further interest in your product or service. 

2. Broader scope and exposure 

Video content lets you reach a larger audience across a wider platform all at one time. They tend to engage the audience more by widening the scope of your business conversion, where the audience can get better exposure to your product and service. It is a different story compared to other traditional forms of marketing, with this the results can be achieved easily in a shorter period.

3. Better understanding

Words can sometimes be misinterpreted, and pictures may convey a different narrative altogether. But videos? They seldom falter, don’t they? Hence, there’s a reduced risk of inaccurately presenting your product details. Allow your audience to grasp the essence of your product, understand its functionality, and realize its benefits. This provides the perfect opportunity to offer them a clear and comprehensive understanding of your product.

4. Stay Unique

Familiarize yourself with your competitors, discern what sets you apart from them, and transform those aspects into compelling video content. Showcase your uniqueness and stand out distinctly. Instead of just talking about product/ service, talk about the solution, and your USP, and tell the world why they need you from the rest of the competitors in the market. Use the medium wisely, success is yours. 

5. Personalized Engagement

One of the top-notch benefits of video marketing is connecting with your audience personally. Video content like real-life case studies, stats, facts, and tips would attract more customers and create a curiosity in them to explore more about your product/service. By understanding your customers and conducting a detailed study of their behavior, you can determine the touchpoints and effectively create video content tailored to their needs. 

 

Start and Grow Your Audience Base With Powerful Online Marketing Tools

Start 14-day Free Trial

6. Higher Ranking 

Videos are 53 times more likely to rank on the first page of Google search results, by driving organic traffic to your content. So this is what you need to do, search engines like Google consider video content more valuable and engaging. This makes the video rank top in the search engine result pages, also videos decrease the bounce rate and increase the click-through rate. 

7. Multiply ROI

Video marketing has the potential to multiply ROI exponentially. Enhance your revenue by accurately measuring conversion rates using the right metrics. Implementing a well-crafted video marketing strategy and producing compelling video content, distributed across multiple platforms, can yield significant results. Comparing the ROI from both traditional marketing and video marketing can showcase the tangible impact of this approach

So far you must have gained insights into the benefits of video marketing. Isn’t this what you have been waiting to hear to take your small business to the next level? Let’s see how to get started with the making of a video for marketing.

Types of Video Content that Business and Marketers Must Use for Marketing.

If you are using any of these 10 types as part of your video marketing strategy, you are definitely doing something that aligns with your business objectives and key results.

#1. Explainer Videos

These videos are simple and straightforward, providing a clear understanding of the product or service. They use storytelling to highlight the key benefits of video marketing by delivering solutions to viewers.

#2. Commercials

 Commercials are brief and engaging video marketing campaign, designed to grab attention quickly. They highlight key benefits of a product or service to motivate viewers to take action on the go.

#3. How-To Videos

How-to videos are clear and instructional, guiding viewers step by step. They help solve specific issues through the practical demonstration of a product or service.

#4. Customer Testimonial Videos

Customer testimonials are genuine, authentic and easily relatable. These videos share real experiences from satisfied clients that highlight the benefits and success stories of your product or service.

#5. Shorts 

Shorts are quick and engaging, delivering the message in seconds. They capture attention fast and are perfect for maximizing brand visibility and viewer interaction.

#6. Brand videos

Brand videos are inspiring and memorable, showcasing your company’s trusted values and story. They build emotional connections that strengthen your brand identity and loyalty in every move.

#7. Product Demo Videos

Product demos are clear and detailed, showing how your product works in real time. They help customers understand features and benefits that make them take better purchase decisions.

#8. Expert Interviews

Expert interviews are insightful and thought leadership, offering valuable knowledge from industry leaders. They build authority and trust by sharing expert perspectives and advice.

#9. Personalised Message Videos

These kinds of videos are more addressable and engaging and deliver a message based on viewers’ queries. It mainly establishes a personalised connection by delivering tailored content that keeps the audience satisfied. 

#10. Sponsored videos

These videos are more strategic and profit-oriented, promoting a brand or product through trusted partnerships. They reach targeted audiences while maintaining authentic storytelling with higher ROI returns.

Which Businesses Benefit Most from Video Marketing?

There are no restrictions when it comes to video marketing and it is suitable for businesses of all sizes and industries. Ever since television became the world’s most popular form of entertainment, videos have become the cornerstone of digital marketing. Industries that focus on optimising content while staying aligned with trends and innovative ideas will definitely benefit from using marketing videos for their business. If you are still wondering why your business lacks real-time engagement, prospective conversions and lower customer lifetime value, then you haven’t implemented video marketing yet.

How to Create an Effective Video Marketing Strategy for Your Business in 2025

With video content marketing buzzing everywhere and countless suggestions popping up on your desktop, how do you think you can build a high-impact video marketing strategy?  Before you look for video marketing services, here’s how you can.

• Understand Audience Emotions & Key Metrics
• Track Your Sales Funnel Effectively
• Plan Your Promotion Channels
• Create Organic Content Without Ads

✅ Understand Audience Emotions & Key Metrics

Know your audience well. Evaluate how they are likely to react to your brand’s or company’s video content, and measure key metrics based on the behaviour you expect from them. 

Metrics such as play rate, total plays, impressions, engagement, drop-off rates and the number of leads generated through calls to action and lead forms will help you understand both your audience and the effectiveness of your content strategy.

✅ Track Your Sales Funnel Effectively

Determine your viewers’ position in the sales funnel, like they are at the top, middle or bottom? Tailor your content based on where your target audience is in their journey. For example, use emotional storytelling for top-of-the-funnel viewers who are just discovering your brand and can be easily guided to the next stage.

If they’re ready for conversion, one influential video can make all the difference. For those at the bottom of the funnel, create strategic videos that address their questions, provide in-depth information about your product or service and keep them engaged. This helps deliver value while building trust and stronger connections.

✅ Plan Your Promotion Channels

Now that you have an idea of how to plan and strategise your content, the next step is to decide where to post it. If you’re looking to go beyond traditional television promotion, focus on the online platforms where your target audience is most comfortable and is more likely to convert.

Map out how many of your potential customers are using social media or other forums and find effective ways to reach them. Track their active hours and monitor engagement behaviour. This approach will help your promotions flow smoothly and reach the right people at the right time.

✅ Create Content Without Ads

Place your content in an ad-free environment, allowing viewers to watch videos without interruptions or distractions. Avoid placing your videos as pop-up ads, as viewers often perceive them as intrusive and may ignore them. Instead, go premium and let your content be highly qualified in terms of context and placement.

How To Get Started With Video Marketing?

The days of searching for studio equipment to create advertising videos are behind us. With numerous online video hosting and marketing platforms available, you can kickstart your video marketing endeavors immediately.

To get started, simply create a high-quality video, as modern video marketing platforms handle the rest of the process seamlessly.

A video marketing platform allows you to host, manage, organize, market, stream, and monetize your videos. Just one good idea is all you need to begin your video marketing journey. Why go through the hassle of marketing your videos when a platform equipped with a 360° marketing toolkit can do the job for you? Sit back and enjoy the process. Isn’t this interesting?

Get ready to be excited! We’ve compiled a list of video marketing platforms that enable you to effortlessly handle your tasks amazingly!

5 Best Video Marketing Platforms In 2025

Now that we have a great video marketing strategy in hand, let’s discuss the top video marketing platforms to help you accomplish your goals with ease.  

#1. GUDSHO

GUDSHO is a versatile video marketing platform for marketers and businesses who wish to take their business to the next level with videos that effectively promote brands. The platform lets you edit, host, embed, market on social media and track performance while delivering engaging content with the best video marketing solution to an audience of any size and number. 

You can also simultaneously engage your MOFU and BOFU audience with live webinars and convert leads effortlessly and foster customer collaboration and engagement all from one place. Specifically designed for marketers and B2B audiences, the platform lets you publish content simultaneously across LinkedIn, Facebook, Instagram, X and YouTube while tracking performance and optimising videos for the future.

#2. Vidyard

Vidyard is a video tool for virtual sales and marketing teams. It also wows users with its AI-powered video messaging, video hosting, and buyer engagement solutions. Vineyard lets you generate personalized video messages, custom demos of products/services, and much more. 

It also gives you easy access to deliver videos by email, LinkedIn, Salesloft, HubSpot, and more. If you don’t have high-tech equipment to record a video, just brush aside your worries, you can make amazing professional videos with Vidyard’s built-in AI which makes recording a breeze. 

#3. Wistia

Wistia is also a video marketing platform that makes video hosting easy for businesses. It helps you to build a strong marketing foundation with tools to create, host, market, and analyze your videos. They have an easy-to-create video-making tool, that makes production easy for even beginners. 

Wistia’s built-in video SEO spotlights your products/services to your audience while the lead gen tools help you segment, nurture, and convert them.  You can host a webinar and make videos out of it, you can optimize the created video with heatmaps and A/B testing, and can integrate analytics with the marketing automation platform. 

#4.  WeVideo 

WeVideo is an interactive video, data-driven learning platform that makes the viewers actively learn with the video content that maximizes customer engagement, customer retention, and business performance. If you are planning to work on the how-to’s or instructional or explainer videos, you can opt for WeVideo to create videos, podcasts, GIFs, & more and empower learners to do the same.

 It helps you seamlessly integrate with the various learning management systems in the market like Canvas, Schoology, ClassLink, and Google Classroom. You can make amazing videos with its advanced features like a green screen video recorder/ editor and its 100 + video templates to get started instantly. 

#5. Wave.video

Wave. video is the easiest video platform to make and record videos. It offers a variety of solutions with its Live Streaming Studio, Video Editor, Thumbnail Maker, Video Hosting, Video Recording, and Stock Library all combined in one single platform.

Wave. video’s video editing tools allow it to resize and trim videos, combine clips, change layouts, and add text animations, stickers, and video transitions. It’s not coding live streaming or broadcasting pre-recorded videos to multiple channels simultaneously that makes you amaze your audience.

 Maximize audience engagement with easy-to-edit video landing pages, personalize video players, embed videos on blogs and websites, and track your video analytics in no time

Conclusion

By now, you must be ready to kickstart your video marketing journey to elevate your small business. Setting goals is essential, but how we craft and execute our strategy matters most. Video marketing has been a winning strategy since as early as 1941. Isn’t it incredible to see various successful brands like IBM, Cascade, Uber Eats, and Koala leveraging their video marketing strategies effectively, resulting in significant returns on investment? We hope you feel inspired to take the next steps towards achieving grand success. Wishing you all the best on your journey!

 

Want to Turn Your Audience Into Paying Customers?

Start 14-day Free Trial

FAQs