Social media marketing is all about achieving a better ROI through leads and conversions. To accomplish this, balancing the promotional budget is crucial for generating profitable returns. With this as the focus, you can’t keep worrying about managing multiple social platforms simultaneously, building a community, scheduling bulk post and tracking performance.
You need a trusted assistant who can handle it all with expertise. Luckily, there are tools designed for this and they’re called social media scheduling tools. And yes, even if it sounds too good to be true, they really can do it all for you!
Here are the top 10 social media scheduling tools that can turn a month’s worth of piled-up tasks into an organized workflow. All you have to do is upload, schedule a post, and take complete control of your content performance. So you can use the rest of the time to build deeper, more loyal connections with your followers.
What are Social Media Scheduling Tools?
Is this the first time you are hearing about a social media scheduling tool or a social media post scheduling app? Then this is for you!
This tool includes a visual content calendar or scheduler that lets you plan and schedule posts across all social platforms.
You don’t have to be online all the time, checking posts and engagement manually for each account. Schedule posts in advance across all your social media platforms at once, so you and your teams can focus on strategy and promotional solutions rather than wasting time switching accounts.
Here are the top 10 social media scheduling tools that can do it all for you.
What is the Best Social Media Scheduling Tool?
We know the list is long and going through the 9 best social media scheduler can feel like a task in itself.
That’s why, to make things easier for you, we’ve handpicked the top 5 tools, each tested and used by our teams and colleagues.
Here’s what they said and shared with me about their experience!
| GUDSHO – The most beginner-friendly, simple, one-click automated social media scheduler for all users. Sprout Social – Effortless social media post scheduling tool that simplifies workflow and collaborations. Hootsuite – All-inclusive social media calendar for easy scheduling and effortless social sharing. Planable – Content scheduling tool with analytics for small businesses and brands using customizable workflows. Zoho Social – A popular social media posting platform for scheduling unlimited posts and tracking analytics. |
We Evaluated the Top 9 Social Media Scheduling Tools & Here’s What We Found!
We considered platform usability, compatibility, UI, device support, ease of use and pricing. So, based on that, we have categorized them into three major groups. Here is how we did it!
All-Inclusive Social Media Scheduling Tools
Either one of these three social media scheduling platforms can be your golden ticket to success. These tools not only handle scheduling but also provide versatile solutions for managing socials in one place.
1. GUDSHO
GUDSHO is one of the easiest-to-use, beginner-friendly social media schedulers for both individual and bulk scheduling. It offers an exclusive social media workspace with an intuitive content calendar using which you can schedule posts up to a month in advance. This way you don’t struggle with deadlines.
A one-stop social integration system makes all your accounts accessible and connected in one place, so you can simply multi-select and schedule right away, without switching between accounts or tabs.
Stay updated on your social media engagement with a unified social inbox. Track every content performance metric with industry-standard analytics. Always stay on the lookout for opportunities to optimize and improve your social strategy along the way..
GUDSHO works best with four post types: videos, images, text and PDFs, making your social sharing smoother and more efficient. Not only that, it also comes with a built-in video editor and thumbnail maker that gives your posts a picture-perfect look. Perfect for easy, last-minute tweaks, smooth, quick editing for social media.
A Closer Look at GUDSHO Social’s Features:
- Schedule and auto-publish on 5+ social platforms like Instagram, Facebook, YouTube, LinkedIn, etc
- Exclusive social media schedule tools to plan and schedule content in advance for up to 30 days.
- You can schedule videos, images, PDFs, shorts, reels and stories on all social channels.
- Built-in video editor that lets you create, edit, and repurpose social media posts in minutes.
- Unified social inbox for seamless communication across all platforms in one place.
- Access to a video library with vast storage to easily host, manage, organize and store videos and images.
- Professional thumbnail maker to maximize click-through rates.
- Track and monitor the performance of your scheduled posts with detailed reports.
- Get instant scheduler alerts on the post preview page to manage your posts more effectively across all social channels.
Never Miss to Consider this:
Though there are plenty of social media schedulers in the market, GUDSHO stands out with its ability to make users feel at ease. It eliminates the need for a steep learning curve. It is not only designed for marketers, creators and influencers; the platform is for anyone who use social media for promotions.
The platform has simplified social media scheduling even for the beginners with automated content sharing. This makes promotions easier and engagement smarter in a unified way. Above all, you get a free editor and video hosting support to manage and edit your media files in one place. No installs or downloads are required; the platform is entirely browser-based. GUDSHO social is browser-based and so you can work seamlessly without switching tabs.
2. Sprout Social
Sprout Social offers the ultimate social media scheduling experience. It allows you to plan, schedule, manage, and deliver engaging social content and successful campaigns.
The platform offers a vast list of features, including integration with 5+ social media channels like Facebook, Instagram, LinkedIn, etc. Also you have content creation tools, a unified engagement inbox, a visual content calendar and much more. You no longer need to guess the prime time, as the platform suggests optimal posting times for maximum reach. Work with your team using streamlined approval workflows for smoother social media management.
Learn More About Sprout Social Features
- Unlimited social media post scheduling on all social channels
- Automated bulk scheduling with prime post time suggestions
- Social post review management and approval workflows for smoother distribution
- Engagement inbox for seamless and smooth audience engagement
- Built-in social post creator for quick and easy content creation
Don’t Just Guess, Know Better
You may come across many social media schedule tools, but what truly makes each one stand out is its ease of use and all-device compatibility. Instead of evaluating these tools only from the outside, sign in, create an account and try their free trial. Understand how well they support your social media strategy and content distribution. Tools like Sprout Social offer hassle-free SSO setup that secures sign-up, onboarding and simplifies them from start to finish.
The reporting and analytics features are also extensive, covering all the necessary metrics. This helps you gather distinct reports for easier and smarter performance tracking.
3. Hootsuite
Like GUDSHO, Hootsuite also delivers social media marketing and management tools to drive impactful business results. The platform comes with a social media scheduler that lets you share, engage, monitor and analyze social media posts, all in one dashboard. Like other social scheduling apps, you can integrate more than 5 socials, including Facebook, Instagram, YouTube and LinkedIn, etc. This enables seamless content distribution without switching between accounts.
Hootsuite’s calendar provides a comprehensive view of all your paid and organic posts across social networks at a glance, so you never get confused about what is what.
Set of Hootsuite Features for your Reference
- Schedule bulk posts on social channels effortlessly
- Social listening support to gather audience behavior and preferences report
- Professional content creation tool for quick post creation
- Insightful social media analytics to track post performance across all channels
- An advanced engagement inbox for unified communication across all channels in one place.
Things to Ponder & Consider
Hootsuite never lets you get stuck in a creative block. It provides ready-made idea suggestions to help you prepare social content instantly. You can also integrate various marketing tools to achieve lead generation and conversion . The Auto-response is an add-on feature that ensures you never miss communicating with your audience and prioritizes the ones that matter most.
What more do you need when you get all of that in one dashboard? However, this platform is not ideal for beginners who are new to social media scheduling. If you are already using a social scheduler and are an experienced user looking for a more advanced tool, then Hootsuite is definitely a good choice.
Social Media Scheduler for Teams on a Budget
Let’s say you are a small team working within a budget and tight deadlines . And you need a user-friendly interface, a streamlined social media management platform with a unified dashboard in a cost-effective way.
In that case, you can choose any of these three social media publishing platforms.
4. Sendible
If you’re not interested in taking on too much pressure but still need a social media calendar tool that handles everything for you. Then try Sendible to schedule, generate performance reports , drive engagement and business growth.
Sendible lets you schedule up to 30 days of social media content in advance in just minutes using the bulk importer. Keep your posts fully engaging for viewers by adding tags, locations and hashtags.
Also, you can schedule multimedia content, such as videos, photos, image carousels, stories, and reels, to social channels without push notifications.
Top -Notch Features of Sendible you Shouldn’t Miss:
- Unlimited social media scheduling and automated report generation for each social channel
- Social media content and hashtag library for seamless post saving and sharing
- Live report sharing on the post performance of all channels in one unified dashboard
- Integrate 5+ social media channels like Facebook, LinkedIn, YouTube, Instagram, etc.
- Content creation tools for quick and easy content creation
Know your Social Media Scheduling Tool Better
Unlike other social media schedulers, Sendible offers bulk scheduling and content creation tools to a visual calendar and integration with 5+ social media platforms all at an affordable price. For beginners who need to start with scheduling, promotion and keeping up with deadlines, everything can be done quickly without a steep learning curve.
Content management is also not compromised. It’s made accessible for businesses by enabling effortless content creation, curation and social sharing. Yes, you get all of this in one platform without switching tabs. Try it out and see how it makes things easier for you.
5. Coschedule
More than a social media management tool, CoSchedule defines itself as a social media marketing calendar. It handles everything required for social sharing, content management, workflow and more.
It doesn’t just offer a content calendar, it provides a fully customizable planner with complete visibility into all your tasks, projects and campaigns.
CoSchedule also offers predefined project templates to help you get started right away. Even if you manage multiple tasks at once or work with compiled files as an agency you can get it all done. Also, you have analytics to track performance and gain deeper insights into how your calendar works and how your posts perform across social channels.
Key CoSchedule Features You Should Know About
- Social media integration with 5+ social channels like Facebook, Instagram, YouTube, LinkedIn, etc
- Social inbox, with the number of accounts restricted by the pricing plan you choose.
- Offers white label features for multi-profile scheduling
- Analytics dashboard to measure performance
- Easy integration with marketing apps for smooth workflow and task management
Things to Know & Consider about Coschedule
CoSchedule offers three distinct types of visual calendars, each serving a different purpose, like Content Calendar, Social Calendar and Agency Calendar. These calendars help you schedule and publish content that adapts to your workflow and business objectives.
CoSchedule also offers a suite of marketing tools that help you manage tasks, projects and campaigns with results, making lead conversion easier for your teams. It also provides social publishing for all major networks that includes content management integrations that marketers use every day.
If you are more into planning and scheduling and need an elaborate and purpose-driven approach, then go ahead with Coscheudle.
6. Planable
Planable lets you easily plan, schedule, analyze and grow your social media presence in popular channels. It’s built for teams, tartups, creators and small businesses looking to streamline their social media promotions cost-effectively. While Planable offers a free social media scheduler, it doesn’t provide analytics or engagement features unless you opt for a paid plan.
If you’re on a tight budget and only need a fundamental tool to schedule posts across multiple social platforms, Planable could be the perfect choice. Especially if you’re looking for a free tool.
You can also avail of their paid plans to plan with a calendar, preview posts, access collaborative tools, enable approval workflows and achieve more efficient content management.
Top Features of Planable
- Content creation, scheduling and bulk publishing across social channels.
- Media editor to create visuals.
- Content library for easy content management.
- Advanced analytics to measure post-performance across channels.
- Engagement inbox for all social media accounts.
You Should Know More Before You Consider Planable
Even in the paid plan, Planable offers social engagement and analytics only as add-ons, which come at an additional cost. This makes the platform expensive, even though its free version is quite budget-friendly. If you’re focused on generating leads through campaigns, consider the other tools we’ve listed in this blog.
If you’re ready to invest in a restricted social media scheduler that needs to be upgraded every time you want to increase your posting limits. In that case, Planable can still be a money-saving option.
7. Social Bee
SocialBee can be your all-in-one social media scheduler and assistant, helping you schedule, engage and collaborate through social media. It makes social sharing easy and stress-free with its customizable post creator that fits any brand.
Get instant updates on scheduled content performance while monitoring mentions, comments and engagement in a single, unified dashboard.
Also, SocialBee recommends the best times to post, helping your content stay visible, perform well in the algorithm and keep you at the top of your audience’s feed for engagement and follower growth.
SocialBee Features that Might Work For you
- Provides pre-defined template for quick content creation
- Get access to 1000+ social media prompts
- Unified social inbox for one-stop communication with the audience
- Track key performance metrics to measure post success
- Real-time post tracking analytics are available
Things to Know about SocialBee
If you are focused on content approval and team collaboration, then Social Bee is your go-to choice. You also get a wholesome promotional experience with advanced social media management features that help you engage, collaborate and track results.
You can use the platform’s personalized recommendations to find the best times to share your posts for maximum social impact. With quick and easy integrations with top social media platforms like Facebook, Instagram, X, YouTube, etc you can start scheduling without worrying about the cost.
Platform-Specific Social Media Scheduling Tools
Suppose you are not worried about the cost and are already familiar with social media schedulers but are looking for a platform change . If you need a tool that makes scheduling easier, smarter, organized and result-driven. In that case, any of these two handpicked options can help you rule the show.
8. Zoho Social
Zoho Social offers the easiest way to schedule and manage your brands and business on social media effectively. Make your social media promotion smooth and professional by scheduling unlimited posts, monitoring the metrics that truly matter and creating custom reports to analyze and optimize content for better performance.
It includes a simple, comprehensive social media calendar tool that lets you manage posts for every platform in one place. Use the drag-and-drop features to plan, manage and schedule content by week or month.
Zoho Social helps you leverage automated scheduling features to share posts in seconds, maximize engagement through unified communication, and track analytics. You can track and understand your social media performance across top platforms like Facebook, Instagram, X, YouTube, TikTok etc.
Features of Zoho Social that you Should Know
- Bulk social media scheduling across social channels
- Manage all your social media conversations in one unified inbox
- Social media monitoring and real-time analytics
- Built-in media library for media access
- Image editor for quick social media post creation
Things you Should Never Miss about Zoho Social
Zoho Social offers not just analytics but also allows you to track your social engagement. You can also build your social media strategy through the social listening dashboard to deliver impactful results that resonate with your audience.
You also get a dedicated space for all your DMs in one place without having to switch between social accounts or tabs. The dedicated content creation tools help you create professional content, along with suggestions for optimal posting times to improve engagement.
9. Social Pilot
SocialPilot is a powerful social media scheduling tool that lets you schedule Instagram Reels, Facebook posts, YouTube Shorts, TikTok videos etc.
This tool is ideal for both start-ups and large-scale enterprises for social media promotions. it helps teams and agencies automate bulk social media publishing and track activity across platforms.
The platform also offers a built-in content library for storing videos and a content editor to fine-tune posts. Manage your posts seamlessly and make every social scheduling task a smooth and engaging experience.
Best Social Pilot Features that You Shouldn’t Miss:
- Bulk-schedule hundreds of social posts at a time.
- Unified social inbox for seamless communication
- Two-factor authentication (2FA) for secure social campaigns.
- Insightful analytical reports on social media performance.
- Internal teams and project workflow approvals
Things to consider
The SocialPilot scheduling tool offers innovative features, such as multiple admin role access, to enable smooth team collaboration and workflows .
Also, SocialPilot provides exclusive branding features to customize using your brand logo, colors and themes to emphasize brand identity. Whether you are handling projects as an agency or you are a brand, creator or business aiming to boost brand awareness, the platform allows you to run social media promotions efficiently.
How to Choose the Best Social Media Scheduling Tool?
Here are the top points that are easy to grasp and understand, and will help you choose the right tool.
If a platform ticks the checklist below with a simple UI, top features and scheduling capabilities at an affordable cost, then that’s your holy grail.
- See if the platform aligns with your goals and objectives: Decide whether you need a basic scheduling tool or require additional features like a social inbox, analytics, content creation or editing, team collaboration and prime-time suggestions.
- Check how efficient and simple the platform works for you. Pick a tool that’s intuitive, quick to navigate and easy to use, without having to go through a technical learning curve.
- Verify social media integration. Make sure the tool supports all the platforms you use, from Facebook, Instagram, YouTube, X, TikTok, LinkedIn and more.
- Check pricing plans and cost structure. Compare plans based on features like scheduling calendar, post limits, insights and team access. Don’t just go for the free or cheapest option; focus on the value it provides.
Time to Wrap Up & Start Scheduling!
With so many social media schedulers mentioned, we’ve provided insights into each to help you pick the right one. Choose the tool that makes your scheduling smooth and stress-free.
These tools are absolutely automated, visual, professional and simplified. Yes you can get your social media scheduling started right away!
🥳 Wishing you a blissful content journey!
Haripriya is a Digital Marketer skilled in video editing tools and social media strategy, focused on boosting social media engagement and driving meaningful brand interactions online.
