Video marketing is a prized asset for marketers, businesses and independent creators across the globe and there’s no debating that.
Here’s why we are so sure! This curated list of powerful video marketing statistics will give you the confidence to level up your strategy, build a better roadmap and make informed decisions.
If you haven’t started yet with video marketing, don’t worry, we have got you covered. Find out what your marketing strategy has been lacking.
Key Takeaways For You: ? ⮞ Why rely on video marketing statistics? ⮞ Statistics on audience behaviour and video consumption trends. ⮞ Video type statistics across 20+ industries. ⮞ Proven video marketing stats to boost your business strategy. |
✅ Why are Video Marketing Statistics Important in 2025?
A reliable way to make informed decisions is to evaluate data gathered by other organizations on video marketing. If the majority of them report positive results and successful outcomes, this serves as a strong indicator for you to proceed confidently. By leveraging statistics, you can make timely, data-based decisions rather than relying on guesswork.
While luck, assumption and presumptions may play a major role, they are insufficient on their own. You need concrete statistical reports essential to anticipate challenges and opportunities in your business, especially in video marketing growth. Set aside your hesitations; it’s time to conclude how you plan to advance your video marketing goals moving forward.
Things to know ? : Video marketing insights have become a major resource for various industries nowadays. Reason? The virtual events industry revenue is expected to reach approximately $103 billion by 2032. The scope of video marketing is immense on the GUDSHO and these highly researched video marketing statistics will show you why. |
Top Video Marketing Statistics for 2025
The most important points to consider before setting your marketing goals during team meetings:
- About 98% of marketers include video marketing in their marketing strategies.
- 87% of marketers claim they are happy with the video marketing ROI in 2025.
- Video marketing is primarily used by 71% of B2B Marketers and 66% of B2C Marketers.
- 9 out of 10 marketers claim video marketing has given them a better ROI than other strategies.
- 62% of consumers learn about a brand or product by watching video content.
- 89% of customers feel that they want to see more videos from their favourite brands.
- 32% of businesses have created product demo videos for their customers.
- There are over 1 billion users on LinkedIn.
- 70% of Instagram users tend to follow high-profile brands from Instagram stories.
- More than 70% of marketers have decided to invest more in webinars for video marketing.
- For 90% of marketers videos increased brand awareness and viewer engagement.
Key Video Marketing Usage Statistics in 2025
Do you know that 82 % of all internet traffic in 2025 came from video content? With trillions of viewers connected to the internet, smartphone-first viewing on peak, 2024, has witnessed a drastic raise in viewer engagement rate, and it keeps growing.
Video marketing is used worldwide, and here are the trustworthy video marketing statistics for you:
1. 98% of marketers include video marketing in their marketing strategies.
⮞ Video is everywhere, and marketers around the world have started to include it in their marketing strategies, seeing optimal results and maximizing audience engagement. (Source: G2-2025).
2. 68% of marketers are convinced to use video in their strategy by 2025.
⮞ Marketers around the world have started to realise what they have been missing out on by not implementing video marketing in their businesses, and now they are ready to take action.( Source: Wyzowl– 2025)
3. In 2025, 89% of businesses will be using video marketing.
⮞ A growing number of businesses now use video marketing and are starting to see amplified results. If your business doesn’t fall into this category, you are likely falling behind on current trends and strategy. (Source: WixBlog– 2025)
4. 54% of marketers use live action video for marketing.
⮞ People say videos speak louder than text, but marketers today are a step ahead in using live-action videos to establish authenticity, create emotional connections and foster community building. (Source: Outbrain-2025)
5. 90% of video marketers use YouTube as part of their marketing strategy.
⮞ YouTube has been widely used by marketers to promote, distribute and embed their video content for maximum visibility, real-time engagement through comments and easy sharing and hosting. (Source: Vidico-2025)
6. Marketers use short-form video formats like TikTok, Instagram Reels and YouTube Shorts.
⮞ Based on video consumption trends, these formats are widely used by marketers, as audiences prefer them for being easily accessible, highly engaging and quick to grasp on social media. (Source: Hubspot-2025)
Top Online Video Consumption Statistics
This section explores the growing significance of video consumption and its potential to expand, driven by the impact of video marketing and increasing online engagement in the coming years.
7. On average, Individuals spend about 17 hours a week watching online video content, which is at least 145 minutes per day.
⮞ Consuming video content online has become the new norm and people love scrolling through their favourite social media pages or entertainment platforms to engage more immersively. (Source: Zebracat-2025)
8. 62% of consumers learn about a brand or product by watching video content such as demos, reviews, FAQs, product unboxing, etc.
⮞ Customers love to see their favourite brands in action, especially through videos that include a touch of storytelling and emotional connection, rather than simply reading about them in text or documents. (Source: Hubspot– 2024)
9. People spend 47.9% of their average time on YouTube, followed by other connected devices such as smartphones, smart TVs (39.2%) and desktops/laptops (12.9%).
⮞ YouTube videos rank higher in video content consumption. This statistic highlights how viewers spend time watching videos on each of these devices, which allows you to estimate your content delivery to specific destinations. (Source: Backlinko-2024)
10. People are 52% more likely to share video content than any other type of content.
⮞ People consume videos faster and prefer to share them with their friends and family as a way of engaging and showcasing their actions, as they can relate more to videos. (Source: Hubspot– 2024)
11. 75% of viewers watch short-form video content on their mobile devices.
⮞ People use smartphones more frequently, making short-form videos an effective way to reach them. Platforms like Facebook, YouTube, Instagram, LinkedIn, and X thrive on this type of content. (Source:Emarketer-2025)
Video Marketing Statistics for Marketers in 2025
This section provides a deeper understanding of how marketers use videos as a medium of communication and the various formats they prefer to create quicker and longer-lasting connections.
12. More than 70% of marketers have decided to invest more in webinars.
⮞ Webinars are the most commonly used video content by marketers, as they are effective in delivering presentations, thought leadership and product or service launch demos to an audience in real-time. (Source: GUDSHO-2025).
13. 22% of marketing videos are screen-recorded by marketers.
⮞ Instead of spending more on video creation, marketers today create content by simply using screen recorders or webinar recordings for repurposing them into various formats for cost-effective and authentic content. (Source: Webfx-2025).
14. 93% of marketers reported having a better ROI from video marketing.
⮞ Marketers around the world have reported earning better ROI with video marketing, which has become a motivating factor for various businesses and industries. (Source: Hubspot-2025)
15. 37% of marketers don’t know how to get started with video marketing.
⮞ Some marketers are still unsure of how to get started with video marketing in 2025 but a reliable source of information and a solid video marketing platform can give them a quick start. (Source: Wyzowl-2025)
16. 13.99% of marketers plan to invest more in video marketing channels in 2025.
⮞ Marketers have planned to increase their investment in video marketing, as it has delivered the highest ROI compared to any other strategy they have used. (Source: Hubspot-2025)
17. 71% of B2B Marketers and 66% of B2C Marketers use Video Marketing.
⮞ Firmographics speaking B2B and B2C marketers are among the most active participants in video marketing. They have seen a significant increase in performance, paving the way for the rise in video sales growth statistics. (Source: Social Shepherd– 2025).
Video Marketing Costs Statistics
Here is a list of statistics that lets you explore just how cost-effective video marketing can be.
18. 11% of marketers has a bling perception video marketing is high of cost.
⮞ With so many strategies emerging, marketers sometimes hesitate to use video marketing due to false perceptions on costs, which can prevent them from exploring its benefits and making progress. (Source: Hubspot-2025)
19. 20% of marketers cite costs as a barrier to investing in video marketing, limiting their ability to maximize ROI.
⮞ When thinking about video marketing costs, marketers often fail to foresee their goals and maximize ROI, missing out on the full range of benefits they could psosisbly achieve with it. (Source: Vidico-2025)
20. 36% of marketers believe that the costs associated with video marketing are getting cheaper.
⮞ To marketers who truly see the potential of video marketing, the costs and expenses related to it often seem reasonable, as they focus on the bigger picture, the profit. (Source: Wyzwol-2025)
Video Engagement & Conversions Statistics
Videos speak powerfully and connect emotionally with the audience. But how do you convert? That’s what these stats highlight. While you have the tool in your hand, how focused are you on the details of delivering the content the right way for maximum ROI? Let’s see!
21. 70% of viewers purchased a product or service after seeing a brand on YouTube.
⮞ YouTube, being the most sought-after video platform helps people look for brand, product or service videos before deciding on spending their hard-earned money. (Source: Dash.App– 2025)
22. 66% of video marketers expand their ROI through video engagement.
⮞ Marketers believe that videos help maximise ROI by engaging the audience, resulting in video engagement through likes, reposts and content shares. (Source: Wyzowl-2025)
23. Online videos have an audience engagement rate of 92% across the globe.
⮞ When there is a captivating video to watch, chances are that it will attract a maximum number of viewers worldwide who are ready to watch and share it. (Source: Dash.App– 2025)
24. 82% of consumers feel that videos convince them to make a purchase.
⮞ People hesitate to spend due to trust issues with fake news and video advertising. However, authentic content with demos, testimonials and case studies builds trust and influences decisions. (Source: Wyzowl-2025)
25. Brands using sponsored videos on Amazon for the first time saw a 21% sales growth the following month compared to those that didn’t.
⮞ Amazon is filled with products, and people always keep their carts filled, aiming to buy. Adding a sponsored video to such a medium can boost visibility and sales growth. (Source: Backlinko-2024)
26. 90% of marketers say video increased brand awareness and viewer engagement.
⮞ The ultimate goal of video marketing is to improve brand awareness, maximize viewer engagement and make the most of that opportunity by creating extraordinary content. (Source: Wyzowl-2025)
Social Media Video Marketing Statistics You Must Know
You might have already realized the power of social media. While many businesses use social media effectively, only a few have leveraged videos through the TOFU, MOFU and BOFU funnels.
27. Social media videos are shared 12x more often than text and photos.
⮞ Earlier, it was posts for birthdays, announcements, ad campaigns and copies. But now, social media is flooded with videos and people multiply its reach by sharing them more often to showcase their emotions or to make recommendations. (Source: G2-2024).
28. Videos that are posted on social media are viewed 48% more.
⮞ Who doesn’t have a social media account? People around the world, even from remote areas own a social media profile, preferring to watch videos to stay informed or pass the time. (Source: G2-2024).
29. The money spent on social media advertising is projected to reach $276.7 billion in 2025.
⮞ Businesses and corporations are increasingly investing in video marketing, primarily targeting social media audiences and are ready to spend billions as part of their conversion strategy. (Source: Sproutsocial-2025)
30. In 2025, videos will make up 60.1% of the average daily time spent on social media.
⮞ People spend most of their time on social media, with an estimated 60.1% of daily time spent on these platforms. Marketers primarily aim to make the most of this time to achieve higher viewer engagement rates with incredible videos. (Source: Backlinko-2024).
31. 70% of Instagram users will follow mentioned brands from Instagram stories.
⮞ Instagram is the talk of the town because modern life revolves around it setting trends, lifestyle statuses and serving as an informative hub through effective Instagram Stories that build a loyal following and increase visibility. (Source: SocialPilot-2024).
32. 73% of consumers have been influenced by a brand’s social media presence when making purchasing decisions.
⮞ Marketers who promote their brand on social media feel that their consumers are influenced and make purchasing decisions based on the videos they deliver in a way that highlights the pain points their brand solves. (Source: Social Shepherd– 2025).
Which Social Media Platforms are Best for Video Marketing?
The term social media is not a puzzle, it’s a way of life. People are constantly following others to see what’s happening in their lives. Just as people enjoy in-store shopping, they also love seeing what influencers or marketers have to say about their favorite or dream products and services. Consumers are more likely to make purchase decisions based on videos created using a perfect video marketing strategy.
Let’s take a look at the statistics that highlight the top-ranking social media platforms that set the video marketing trends for marketers.
33. Instagram ranks 3rd as the most popular social network, with 2 billion monthly active users.
⮞ With this, you can analyze the scope of your content engagement rate and measure the success of your content using analytics specifically tailored to video marketing for businesses. (Source: Backlinko-2025).
34. India has 378.05 million Facebook users, while the United States has 193.8 million Facebook users.
⮞ The number of users differs by country, so targeting an audience alone is not enough; you should fine-tune your content based on the viewer’s geographic location, language, culture and creed. (Source: Social Shepherd-2025).
35. X has 415.3 million users worldwide.
⮞ It is important to segregate professional networks from personal hubs. X is used by politicians, celebrities, journalists and businesses, so plan videos tailored to these audiences with video marketing effectiveness in mind. (Source: sproutsocial-2025).
36. There Are Over 1 Billion Users on LinkedIn.
⮞ As the audience for each platform differs, with LinkedIn focusing on individuals, businesses, job seekers, recruiters, professionals, companies and thought leaders, you have 1 billion screens to reach, so make every second of the video count. (Source: Social Shepherd– 2025).
37. YouTube Premium Had Roughly 125 Million Users as of 2025.
⮞ Last but not least, YouTube has become the most sought-after video marketing platform, embracing videos from all ethnicities and backgrounds. So make the most of it. (Source: Social Shepherd-2025).
⏳ Long-Form and Short-Form Video Statistics
Now that you are well aware of consumer behavior in video marketing, it’s time to explore the types of content that have been viewed the most. We have some quite interesting stats on that!
38. 50 % of retention rate achieved for Videos timed 90 seconds or less.
⮞ Shorter videos attract more viewers, so keep it concise and deliver content effectively without unnecessary fluff. (Source: SocialPilot-2024 )
39. 83% of online marketers prefer short videos less than 60 seconds in length.
⮞ Short videos are easy to produce but challenging to execute. You must convey your message concisely, planning your script to build a connection, not just deliver information. (Source: HubSpot– 2024).
40. Long-form videos are watched by 53% of Gen Z users on social media.
⮞ The length of the video depends on the type of content you deliver. For Gen Z, it’s mostly about learning a skill, finding a solution or exploring hot topics, in such cases, long-form videos are more welcomed. (Source: eMarketer-2025).
41. 75% of people say they prefer to watch short-form content on their mobile.
⮞ This is a critical statistic to consider, the content delivery device plays a crucial role when you plan your content. You can create stunning and enticing content that looks captivating on mobile devices. (Source: eMarketer-2025).
42. 44% of people would like to watch a short-form video rather than a long-form video when it comes to viewing an explainer video.
⮞ Explaining a concept can be lengthy, so keeping it concise helps retain viewers, minimizes drop-off rates and earns shares and likes. (Source: Wyzowl- 2025).
Why Choose a Video Marketing Platform for your Business?
You have likely heard about the growth of video marketing and its rise in popularity, especially as video marketing platforms gain traction among businesses and marketers. That’s because, whether it’s video promotions, video creation, editing, sharing videos on social media or measuring the performance of your video content, everything can be managed from one undefined platform.
Do not gasp in disbelief, yes, you heard it right! That’s what video marketing can do for you. All you need to do is sign up and get started. The rest will be taken care of while you sit back and enjoy the results as the platform handles everything with just a few clicks.
Speaking of which, GUDSHO operates as a marketer-friendly, video-first marketing platform with built-in promotional features that help you create, edit, record, host, embed, market videos and manage webinars seamlessly on popular social media platforms. This platform covers :
- Video editing
- Video embedding
- Live webinar
- Social media management tool
- Video analytics
- Video hosting
With platforms like this buzzing around, video marketing adoption rates have spiked tremendously, and it’s high time you implement it as a marketer in your strategy.
Let Video Marketing Be Your Guiding Star
Though the statistics are recent updates, the video marketing future projections can be predicted and anticipated. We hope these statistics guide you toward success by helping you focus on what truly matters to effectively expand audience reach, build brand awareness, and increase sales and ROI.
So, start planning and implementing your video marketing strategy to achieve the industry success benchmark you’ve been aiming for all along.
Great insights! Video marketing continues to dominate in 2025. it’s clear that short-form content and AI-driven personalization are game changers.
Really powerful insights! These stats are a must-read for anyone looking to stay ahead in video marketing this year.
Thanks for sharing these Video Marketing Stats. Really super valuable for shaping content strategies. It’s clear that video continues to dominate across platforms. This data is a must-know for marketers aiming to boost reach and conversions.