I’ve asked many live stream marketers the same question, “What is the #1 factor they expect from their target audience?” Many said ‘Engagement’ as the potential answer. Of course, I made that obvious from the following statistics. “Around 49% of marketers believe engagement is the prime factor and 78% of businesses believe that engagement leads … Read more
OTT applications have become a go-to way for businesses to get close with their customers straight on mobile devices, smart TVs, and web platforms. As streaming on multiple devices gets more and more popular, there is a surge in OTT app builders offering tools to build, distribute, and run custom video streaming apps. Industry reports … Read more
Not everyone in your community can walk into the church on a Sunday; some may be traveling, while some may be bedridden. These people deserve to attend Sunday congregations; that’s why live streaming church services matters, as it helps eliminate physical barriers. Moreover, live streaming is a blessing in disguise for churches, because they were … Read more
VOD alias OTT, nahh, nahh! Both are different and can’t be used interchangeably. Hard to believe? Let’s talk numbers: While the global video-on-demand (VOD) market is projected to reach $304.85 billion by 2030 and the global OTT market $1 trillion by 2027, there is a burning question among the internet community: Is VOD the same … Read more
Video has become the focal point of almost everything, from binge-watching shows to e-learning, online yoga to online recitals. You could be one among the millions accessing video every day; in fact, this widespread adoption is driving the market growth. The Global Video on Demand (VOD) market is projected to reach $444.29 billion by 2032, … Read more
