7 Best Hootsuite Alternatives and Competitors for 2025

best hootsuite alternatives

Social media is now the go-to platform for everyone, as an average user spends around 2 hours and 21 minutes per day.

The increasing demand is now leading marketers to find innovative ways to stay engaged with their audience, as each average marketer manages around 6+ platforms a day. So, it’s not easy to do it without the right social media management tool.

As we all know, Hootsuite is an established player, but the cost doesn’t suit small businesses, agencies, or solo entrepreneurs. This makes people look for more tailored and efficient alternative social media management tools that are similar to Hootsuite but cost-effective.

So, we researched nearly 20+ platforms and listed the 7 best Hootsuite alternatives offering better pricing, usability and advanced features to save you time, money & boost results.

Why Should You Consider a Hootsuite Alternative?

Although Hootsuite is a powerful social media management platform, it is not suitable for everyone’s needs. Here are some reasons why you need to try an alternative to Hootsuite:

  • Cost Concerns: Premium plans are pricey, especially for creators, small businesses or solo marketers.
  • No Free Plan: Hootsuite stopped its free plan in 2023 and now offers only a 30-day trial, so solo users are looking for free Hootsuite alternatives.
  • Overwhelming Interface: The platform’s complex interface makes it challenging to navigate for new users.
  • Limited Collaboration Tools: The lack of collaboration tools makes it difficult for agencies or teams needing workflow approvals and feedback loops.
  • Outdated Features: Many users say it is lacking in innovation as it doesn’t have AI, automation, or a mobile experience.
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Top 5 Hootsuite Alternatives at a Glance:

PlatformBest ForPricing Starts AtG2 Review
GUDSHOMarketing-focused social media management platformFree Trial
Custom Plan
4.6/5
PlanableTeam collaboration, scheduling and post organizingFree Plan
Basic Plan $33/month
4.6/5
BufferLevelling up your social strategy with AI assistanceFree Plan
Essential Plan $6/month
4.3/5
AgorapulseSocial listening & in-depth analyticsFree Plan
Standard Plan $79/month
4.5/5
SendibleAgencies to manage multiple brands at onceFree Trial
Creator Plan $29/month
4.5/5
StatusbrewContent planning, scheduling and team collaborationFree Trial
Lite Plan $69/month
4.9/5
Sprout SocialManaging enterprise-level social media channelsFree Trial
Standard Plan $199/month
4.4/5

1.GUDSHO

A social media management platform purely focused on marketing results

Hootsuite alternatives free

GUDSHO is an innovative social media management tool and publishing platform. Instead of hopping between apps, you can schedule and post your videos from one unified dashboard. You can easily schedule up to 30 days’ worth of posts with captions and hashtags in just few minutes. You also get access to their engagements such as likes, view, and comments, so you never miss a conversation or growth opportunity.

With the built-in analytics, you’ll know exactly how your videos perform across all channels. The video-led engagement approach is what makes GUDSHO one of the most unique alternatives to Hootsuite to date. GUDSHO stands as one of the most unique alternatives to Hootsuite to date, as it cuts the time in half by bringing the entire video workflow into one place.

Key Features:

  • Schedule your week’s worth of posts in advance using the social calendar.
  • Publish your social posts across various time-zones without any hassle.
  • Post your videos on various social media channels like Facebook, Instagram, YouTube and LinkedIn in just a few clicks.
  • Supports videos, images and text formats to post on your social media profiles.
  • Get complete analytics data such as likes, views, engagement and comments without leaving the platform.
  • You can even repurpose your webinars as reels or shorts and promote them on social media platforms.
  • The built-in video editor lets you create videos or make last-minute corrections before posting.
  • You can easily upload your videos, manage and access them from anywhere you want or on-the-go.
ProsCons
Plan and publish from one clean workspaceAdvanced features are limited on free trial
Schedule a month’s worth of posts in minutesContinuously evolving features
Secure and mobile-ready platformLacks workspace for team collaboration

2. Planable

Best Hootsuite Alternative for Social Media with team collaboration

Top Hootsuite alternatives

Planable is a visual and intuitive social media management tool built for agencies, in-house marketing teams, and content creators to plan, approve and collaborate. It lets you see a preview of the social posts as they’ll appear on the platform to take feedback in real-time.

The Platform removes lengthy email threads, speeds up content approval & increases teamwork through its shared workspaces. It is among the best Hootsuite alternatives for small business teams that want to collaborate faster while maintaining quality content and brand consistency.

Key Features:

  • Drag & drop posts into a shared and interactive visual content calendar.
  • Set up client/team reviews and approvals before publishing with its multi-level workflow.
  • Visually see how your content will look on each platform before publishing to make any last-minute changes if needed.
  • Let your teams collaborate by enabling them to comment, leave internal feedback and tag teammates directly to avoid multiple corrections.
  • Manage multiple brands or clients effortlessly with unlimited workspace.
ProsCons
Excellent for hassle-free content approvalsNo in-depth analytics available in base plans
Clean and easy-to-use interface, even beginners can useCost may be high even for larger teams
Ideal for agencies/big marketing teams’ collaborationLacks advanced automation tools

3. Buffer

Budget-friendly Hootsuite Alternative for Individuals and Small Businesses

Best Hootsuite Alternative

Buffer is a well-known, user-friendly, and budget-conscious social media management tool that is designed specifically for solopreneurs, creators and small businesses. Its simple interface and basic scheduling features make Buffer an ideal entry point for planning, publishing & tracking your posts across various social media platforms at a time.

Buffer is a great free or low-cost alternative to Hootsuite for your social media management needs. Its user base is distributed globally, while over 80% are from the US, UK & India and the rest 20% is spread across other countries. Even though it lacks deep analytics or enterprise features, it is still a favorite among users who want no-fuss tools that work perfectly.

Key Features:

  • The simple interface lets you create and schedule your posts across multiple social media platforms in seconds.
  • The built-in tools let you create short URLs and track their clicks efficiently.
  • You can plan, visualize and adjust your content publishing schedule easily.
  • Get access to performance insights and engagement metrics like likes, shares, and comments from one place.
  • Easily manage and access your social media posts on the go using its mobile apps.
ProsCons
Beginner-friendly & intuitive dashboard for easy navigationLacks strong analytics & automation tools
Affordable pricing tiers for both small and large businessesNot the best choice for large teams or agencies
Set up and onboarding in minutesLimited collaboration features compared to others

4. Agorapulse

A social listening alternative to Hootsuite for impactful social engagement

hootsuite alternatives for social media

Agorapulse is a social media management solution for brands and agencies who value listening, engaging, and analytics as much as publishing. It offers a unified inbox with social listening tools and detailed reporting for you to drive impactful results.

Agorapulse has CRM features so teams both small and large can track conversation history and group audience interactions with ease. It is more expensive, but delivers great value for teams that need organized workflows & actionable insights across social channels. The in-depth social listening features makes it a contender for top Hootsuite alternatives in 2025.

Key Features:

  • A user-friendly inbox to manage all comments, mentions, and DMs from various social platforms in one place.
  • You can instantly track keywords, hashtags, and competitors in real time.
  • The advanced reporting feature enables you to export branded reports with custom metrics of your choice.
  • Easily assign messages, track actions, manage team roles, permissions, and add internal notes with its team collaboration tools.
  • Plan all your social posts with smart scheduling and reusable queues to keep your feed live and active.
ProsCons
Excellent for managing social engagementPricing can be higher for smaller teams
Strong social listening capabilities across various social channelsNew users require a slight learning to navigate the platform
Detailed and custom analytics & reports in a clickVery few creative & design tools

5. Sendible

A social media management tool specific for agencies and marketers

hootsuite alternatives for small business

Sendible is a strong and flexible time-saving social media tool built for agencies and marketing teams that manage multiple brands. The white-label options, client-specific dashboards and robust publishing & reporting tools make it an ideal solution to simplify content operations.

Sendible also supports many known social platforms and integrations, making it one of the best Hootsuite alternatives for small businesses. Its focus on efficiency & client collaboration is what makes it a perfect fit for marketers who need control, customization and clarity over their social strategies.

Key Features:

  • Customizable dashboard views for you to manage multiple clients and brands separately.
  • Generate analytics reports with your brand elements using white-label reporting.
  • The smart queues and bulk scheduling let you automate all your content delivery at optimal times.
  • Easily monitor keywords, brand mentions, and hashtags in a single click.
  • Track all your audience interactions and manage relationships from various social platforms from one place.
ProsCons
Perfect for multi-brand managementUI feels outdated or old compared to others
Supports a wide range of integrations with CRMs and social platformsThe higher the features you want, the higher you pay
Strong automation & custom reporting featuresNo free plan

6. Statusbrew

An Alternative for Hootsuite with Enterprise-Level Operations

hootsuite alternative for individuals

Statusbrew is designed for enterprises, agencies, and teams that manage large-scale digital operations. This social media management tool is integrated with powerful publishing tools, real-time engagement & deep reporting into one place.

Its user roles, approval workflows & detailed team analytics, make it ideal for collaboration-heavy environments. So, if you need a scalable, security-conscious alternative to Hootsuite, then Statusbrew is a good pick only if you’re running multiple brands, teams or large campaigns.

Key Features:

  • The centralized social inbox lets you respond to the comments, mentions, and messages on all your posts from one place.
  • You get to control who creates, approves, or publishes content using the role-based user access.
  • Automate all your posts across various time zones and platforms with ease.
  • Get detailed team performance reports by tracking response times, ticket volumes, and engagement metrics.
  • Easily integrate with various CRM and third-party business tools to enhance your workflow.
ProsCons
Built for large teams and enterprisesCan be expensive for small businesses and individuals
Strong collaboration & deep automation tools than competitorsBeginners require a learning curve to use
Responsive customer supportLimited creative & editing tools

7. Sprout Social

A social media tool with social listening & sentiment analysis

alternative for hootsuite

Sprout Social is an enterprise-level social media management solution with a clean interface, in-depth analytics and advanced collaboration features. It includes publishing, scheduling, social listening, sentiment analysis, and CRM integration, making it the most advanced alternative to Hootsuite.

The team workflows, customer support integration and competitor benchmarking let you improvise your content and drive better results. Sprout Social is perfect for brands that need strategic insight, streamlined operations, and tangible results from their social efforts.

Key Features:

  • The AI-powered publishing & scheduling lets you gain maximum reach.
  • Track your brand’s health and industry trends using social listening and sentiment analysis.
  • Make your team work efficiently by assigning tasks, getting approvals and managing roles from a single dashboard.
  • Build your customer profiles and manage their engagement history with ease.
  • Gain deeper insights into performance and competitor’s social activity to identify new opportunities for your business.
ProsCons
Enterprise-level reporting & insights of social media profilesCan be expensive for small teams
Smart automation tools for maximizing reachAdd-ons increase the price more
Strong AI-powered social listening toolsExperience is required, so it can be difficult for new users

What to Consider While Choosing a Hootsuite Alternative for Social Media?

There are so many alternative social media management tools on the market for you to choose from. Here are a few factors to weigh before making the switch:

  1. Budget & Pricing: Look for platforms that offer scalable pricing, like free Hootsuite alternatives or ones with low-cost entry plans without sacrificing their core features.
  2. Publish & schedule: Check if the tool supports bulk scheduling, smart queues, content calendars, and multi-platform posting to make the process more convenient for you.
  3. Collaboration & Team Roles: If you work on a team or have a team, features like approval workflows, user permissions, and shared calendars are critical for work efficiency.
  4. Analytics & Reporting: Choose a platform with deeper performance insights, audience behavior tracking, and downloadable reports to make smarter decisions.
  5. Social listening capabilities: Modern brands want to go beyond publishing as they want real-time monitoring. Social listening tools help you monitor mentions, keywords, and competitor activity.
  6. Integrations & Ecosystem: See if it integrates with your existing tech stack, CRM, email, and more, as it can dramatically improve your workflow efficiency.
  7. User Experience & Learning Curve: A clean, intuitive interface can drive quick adoption among your team. So, you need to test them out for usability before committing.

Wrapping It Up

The landscape of social media tools is now wider and more flexible than ever. You might be a video creator, a collaboration-driven agency or a data-driven enterprise looking for the perfect Hootsuite alternative.

The platforms we listed out each have their own perks like custom publishing, listening, analytics, and great team workflows. So, explore them and upgrade to a smarter social media management tool that saves time, drives engagement, and grows with your brand.

kiruthika

A results-driven Senior Digital Marketer with deep expertise in SaaS Marketing, she regularly writes about products in the webinar platform and social media management. She brings innovation and strategic clarity to every campaign. With a proven track record of navigating the complexities of digital marketing, she helps businesses achieve measurable growth.

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