There’s nothing more frustrating than pouring your valuable time, creativity and effort into TikTok videos only to see them barely get any views.
For those still wondering, how, after following all the trends, editing perfectly and using a viral, attention-grabbing tone, the algorithm didn’t take the bait?
Here’s what you might have missed!
You must have overlooked the strategy behind TikTok posting times.
Knowing the right times to post on TikTok doesn’t just boost your reach, but also helps you deliver amazing content to the right audience at exactly the right moment.
With millions of videos flooding viewers’ feeds daily, the competition on TikTok is intense. Posting at the right time can keep your content from getting buried, especially if you’re aiming to grow through organic reach.
This blog highlights the best time to post on TikTok and explains why timing is crucial to satisfying the TikTok algorithm, showing exactly why it matters when managing your social media marketing strategy.
Why Posting Time Still Matters on TikTok in 2025?
Creating buzzing and trending TikTok video content is only half the battle, getting your audience to hit ‘like’ is a different story. But knowing the best times to post on TikTok can be a game-changer for every business and brand in 2025 and here is what you should know!
TikTok’s Algorithm Embraces Early Engagement
TikTok loves posts that grab attention right away, it’s like love at first scroll. When you post at the right time, the algorithm picks up on the surging engagement activity of posts and pushes videos on top of your audience’s feed for more likes, comments, views and shares
Your Audience Won’t Always Be Online
If you’re posting when your followers are inactive or offline, there’s a good chance your content will get buried before it has a chance to perform. That’s why knowing the right times to post on TikTok is crucial for organic visibility.
Your Scheduling Timing Impacts Conversion
Not only does scheduling your TikTok posts at the right time boost views, but it also paves the way for higher click-through rates, lead generation and conversions through CTAs and lead forms. Whether you’re a creator, an e-commerce brand or a business looking to expand your reach, knowing the good times to post on TikTok is essential to grab attention instantly.
When is the Best Time to Post on TikTok?
No one really knows when is the best time to post on TikTok, but based on the analysis of thousands of posts, we’ve identified some golden timeframes that consistently deliver higher engagement.
Top 3 Best Times to Post on TikTok
Based on the insights gathered by analyzing the audience behaviour and engagement rate, the top-performing time slots for TikTok posts are:
✨Sunday at 8:00 p.m.
✨Tuesday at 4:00 p.m.
✨Wednesday at 5:00 p.m.
Most TikTok videos posted during this time window saw the highest view rates, follower growth and overall performance.
Top TikTok Posting Times in 2025 (Recent Data)
Apart from the timeline mentioned above, TikTok engagement rates also spike in the afternoon most notably around 1 p.m. This time window often aligns with TikTok’s core audience, which includes Gen Z and younger millennials, who are typically more active later in the day.
Apart from this, if you want better TikTok engagement results, these top engagement tips can help:
- For those who are comfortable with reaching your Tiktok audience in the evening, you can try between 6 PM and 10 PM across most days of the week.
- You can avoid early mornings, as the least activity is typically seen between 2 AM and 8 AM, especially on weekdays.
- Afternoons between 2 PM and 4 PM are a great window to post as engagement starts to rise, making it perfect for high-impact promotions.
- Tuesdays and Wednesdays are said to have lower engagement rates during the evening.
- Fridays and Saturdays show the highest engagement rates in the evening, making them optimal days for TikTok performance.
While platforms like LinkedIn and Instagram have more predictable user behaviour, TikTok remains a wildcard with unpredictable engagement patterns.
According to TikTok’s engagement report, 82.2 million users are active daily. With such a large user base, creators and brands have more flexibility in scheduling posts, as TikTok engagement doesn’t typically follow the standard 9 Am to 5 Pm routine. Rather, it’s influenced by the audience’s lifestyle habits like late-night scrolling, post-school and college hours and weekend leisure time.
If sticking to a posting schedule feels overwhelming, this consolidated time window is one you shouldn’t miss.
- Best TikTok Posting Time: 6 PM – 10 PM (local time)
- Bad TikTok Posting Time: 2 AM – 8 AM (may differ if you target a niche audience)
What are the Best Days and Times to Post on TikTok in 2025?
This section covers the best combination of days and times for your TikTok posts to reach the maximum audience at the right moments.
Here’s the day-by-day breakdown you should know to grow your TikTok audience, increase visibility and optimize content strategy.
Best times to post on TikTok on Monday
- 7:00 p.m (Top engagement window)
- 6:00 p.m
- 5:00 p.m
Best times to post on TikTok on Tuesdays
- 4:00 p.m( Best performing time window)
- 8:00 p.m
- 2:00 p.m
Best times to post on TikTok on Wednesdays
- 5:00 p.m (Peak TikTok engagement times)
- 6:00 p.m
- 4:00 p.m
Best times to post on TikTok on Thursdays
- 5:00 p.m (Consistently high reach was noted)
- 1:00 p.m
- 3:00 p.m
Best times to post on TikTok on Fridays
- 4:00 p.m ( Best weekend posting performance)
- 2:00 p.m
- 6:00 p.m
Best times to post on TikTok on Saturdays
- 5:00 p.m (Peak Time on Saturday for TikTok)
- 4:00 p.m
- 7:00 p.m
Best times to post on TikTok on Sundays
- 8:00 p.m (Highest engagement of the week noted)
- 5:00 p.m
- 4:00 p.m
What’s the Best Time to Post on TikTok by Industry in 2025?
Various industries, businesses, professions and sectors have specific target audiences with unique engagement behaviours and schedules.
You might have often searched for the best time to post on TikTok today, but now you no longer have to. You can stick to a regular scheduling plan, complete your content calendar in advance and track performance hassle-free and with peace of mind.
If you want to optimize your videos for better results next time, following a proper schedule is essential. Here’s how we make your job easy.
Best TikTok posting time for the top industry
- Gamers: The best days are Friday and Saturday and the ideal time to post is between 9:00 PM and 12:00 AM.
- Healthcare & medical professionals: Wednesday is the right day for this industry and the best time to upload on TikTok would be between 7:00 AM and 9:00 AM.
- Restaurants: The ideal TikTok video scheduling times for the food industry are mostly on Fridays and Saturdays, between 9:00 AM and 12:00 PM.
- Photographers: According to TikTok the best time to post videos related to photography would be Sunday and Monday between 7:00 PM – 10:00 PM.
- Musicians & Artists: The music and art industry can consider Thursday and Friday as the best days to post TikTok videos, ideally between the hours 5:00 PM and 9:00 PM.
- Fashion & lifestyle: Based on insights from user activity data, the best days to post on TikTok are Wednesday and Friday, between 6:00 AM and 9:00 AM.
- Educational Institutions: The best TikTok post times for this industry are Monday and Thursday, during working hours between 3:00 PM and 6:00 PM.
- Lawyers: The best times to post on TikTok for the law and order industry are Monday and Tuesday, between 6:00 AM and 9:00 AM.
How to Find Your Best Time to Post on TikTok for Maximum Engagement?
You may have researched the best time to schedule your posts, but finding the timing that works for you is the next step to successfully deliver your videos. This ensures that your audience stays up to date and personalizing your schedule is key.
Step 1: Make use of TikTok Analytics to Monitor Viewer Behaviour
- Navigate to TikTok Studio → Analytics → Followers tab → Most Active Times
- You can analyze your audience’s most active timeline for the past 7 days and find chances for early engagement.
Smart Move: Consider posting on TikTok before the peak times to maximize the chance of early engagement.
Step 2: Spot the Consistent Patterns in Your Audience’s Online Activity
- See the time window in which your audience is mostly active.
- Check when the audience is most active, whether it is on weekdays or weekends.
- See if the audience engagement is higher in the morning or evening?
- Build a content calendar and customise your posting schedule based on the insights.
Step 3: Never Ignore A/B Testing your Posting Schedule
- Try posting your videos on your TikTok account at different times throughout the day.
- Try using tools like GUDSHO, Buffer, Hootsuite to manage calendar, schedule posts and reach audience in any time zone.
- Don’t hesitate to test new time slots based on the evolving market trends and TikTok algorithm updates.
Step 4: Build a Realistic Video Posting Schedule for your Brand
- Avoid unnecessary burnout by aligning your TikTok video posting schedule with your current bandwidth.
- Stay consistent without pressure by planning your content calendar and setting realistic goals and targets.
Step 5: Track your Content Performance Regularly.
- Focus on gauging the TikTok metrics like watch time, playtime, playrate, impressions, likes, shares, comments and engagement rates to fine-tune your content for better results.
- Refine your content strategy based on the report you gather from analytics.
Smart Move: Use some of the best social media management tools like GUDSHO, Hootsuite, Sprout Social, Buffer, etc to get a bird’s-eye view of your content and analytics.
Key Marketing Factors for TikTok Success in 2025
Do you want to nail your 2025 TikTok marketing strategy? Then here are the top ideas that can change the way the audience sees you.
Post Videos Consistently
Stay under the TikTok algorithm’s radar. A regular posting schedule and consistent posting activity earn your audience’s credibility.
Post 4k HD Videos
Viewers may find blurred and pixelated videos boring, so focus on visual quality to stay at the top of their feed and maximize watch time
Track Engagement Metrics
Concentrate on viewer retention, not just views. Maximizing watch time and viewer interaction convinces TikTok’s algorithm to make your content worth promoting.
Recreate Content with Creativity
Instead of just following trends or influencers, add your own creative twist. Thoroughly blend ideas and collaborate with teams to create content that enhances reach and visibility.
Include Trending Elements
Don’t just stick to your usual style, add some fresh, trending elements that align with current formats, tones and styles to make your content stand out with impact.
Stick to User Preferences
Truly understand your target audience and niche without a loophole. When your content speaks directly to your target audience, it interests them and always performs better.
Manage Device & Account Like a Pro
Always use a professional or business account to access complete viewer analytics. Make sure your content looks great on mobile, desktop or any device for viewers to access and watch anytime and anywhere.
Social Media Management Tool to Automate & Optimize Posting Schedule
Managing social media posting and scheduling across multiple platforms can be a tedious task. But with the right social media management tool like GUDSHO, you can automate your social posting with quick integration and effortless sharing.
GUDSHO not only allows you to manage popular platforms like Facebook, YouTube, LinkedIn and Instagram for scheduling and posting, but it also offers a handful of effective video marketing features. You can manage all your videos from a central media hub, embed them across web pages and landing pages, edit videos to professional quality and even host live webinars that can be recorded and repurposed into social-ready content with just a few clicks.
Also, the built-in performance tracker lets you monitor content performance and optimize it for better engagement and reach, helping you stay ahead with your video marketing goals.
Time to Hit Record! Happy TikToking!
We hope this detailed guide on when to post TikTok videos helps you find your perfect posting time and grow the number of followers you envision while building a loyal online community.
Give it a try and let us know which time works best for you! With the insights you gain, feel free to share your thoughts and comments or connect with us on LinkedIn.
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Srinivasan is a Digital Marketer and Blogger with a passion for video marketing solutions and video hosting platforms. He is committed to sharing the latest tech trends and enjoys discussing new technologies, along with helpful tips and tricks. An avid reader, He loves to share his insights with others.
