The evolution of videos has seen different forms of video content and the current era has its own form of video content and it is the ‘shorts‘
The attention span of the audience and the thirst to consume content as quickly as possible has drawn audiences to consume content in a short format.
What is YouTube Shorts?
YouTube has introduced it’s very own short-form video content and it is known as the “YouTube SHORTS”. A typical shorts is less than 60 secs of video consumed by the viewers.
When was YouTube Shorts invented?
The rivalry of tik tok, YouTube shorts was initiated on July 13, 2021 in the United States and was launched in 100 plus countries. YouTube shorts on a quick note surpassed 6.5 billion daily views on its initial days and spread across the globe.
YouTube Shorts fund
“We’re introducing the YouTube Shorts Fund, a $100M fund distributed from 2022 to 2023”.
–Amy Singer (Director, Global Partnership Enablement for YouTube Shorts)
YouTube brought in the YouTube shorts fund for YouTube shorts creators as a payback for the contribution creators brings to the YouTube community.
How YT Shorts Fund works?
YouTube will reach out to the content creators with the most engagement and views and rewards.
It also states that the shorts fund is not just for participants but creators with original content can participate adhering to the community guidelines.
YouTube Shorts Monetization
The bigger question here is can you monetize YouTube shorts, yes AVOD option is available for creators to monetize shorts content. And there are certain rules to be followed to monetize your short video platform, before that join the YouTube partner program and apply for monetizing your content using your YouTube account.
YouTube Partner Program Eligibility for Shorts
Rule 1: Your channel should have 1000 subscribers with 10M valid public short views or 1000 subscribers with 4000 public watch hours from the last 12 months.
Rule 2: Repetitive or replica of other content creator shorts will not be validated for monetization.
Rule 3: Bot views and copyrights issues from movies and songs are strictly watched over for monetizing shorts.
YouTube Shorts bonus points:
To monetize your content and to generate revenue, brands and sponsorship are a great way, because all you need is dedicated viewers and an active fan base. This also applies for faceless YouTube channels, where your content’s quality and the strong engagement of your audience are key to attracting potential sponsors.
Advertiser-friendly Guidelines
YouTube has strict guidelines and policies against violators and we have listed the list of violations to be avoided in the lists below:
- Inappropriate language
- Violence
- Adult content
- Shocking content
- Harmful or dangerous acts
- Hateful & derogatory content
- Recreational drugs and drug-related content
- Firearms-related content
- Controversial issues
- Sensitive events
- Enabling dishonest behavior
- Inappropriate content for kids and families
- Incendiary and demeaning
- Tobacco-related content
YouTube Shorts Earnings & Revenue
Ad revenue is one of the major sources for YouTube shorts and creators who agree to the terms and conditions of the monetization module will generate revenue from YouTube shorts.
A video monetization platform like YouTube provides various ways for creators to monetize video content and earn from their creations.
How it works:
Pool shorts ad revenue: on a monthly basis revenue from ads in between the shorts gets added up and rewarded to the creator
The creator pool is based on the views and music used in the content.
Apart from these if you use music tracks from third parties then the revenue is distributed into the following.
If two music tracks are used 66% of revenue goes to the music owner and 33% goes to the content owner and if a single track is used the revenue is divided into two equal halves. If there is zero music track then the entire revenue goes to the creator.
The Past, and Present Statistics of YT Shorts
- From 2023 YT shorts made 30 billion views and In 2025, YouTube Shorts made around 50 billion daily views.
- In research, YouTube Shorts marks a whopping 1.5 billion monthly active users with a growth percentage of 135% between 2022 and 2023.
- According to YouTube statistics, there were 826 million shorts available from 46 million channels in February 2025.
- There are approximately 30 million new Shorts added to YouTube every month. Each month, there are about 1 million more channels.
- YouTube has multiple revenue streams like The YouTube partner program, super chat, YouTube brand connect super stickers, merchandising, super thanks, events, channel memberships, and YouTube Premium.
Note from YouTube
Things not included in the creator pool,
Creator’s pool has a specific set of rules for revenue generation, and they are
- Creators who didn’t accept the shorts monetization module aren’t eligible for the revenue for shorts; creators should accept the YouTube shorts policies, or else YouTube will retain the revenue.
- Revenue that is brought in with views of Shorts uploaded by music partners is not included in the creator’s pool.
- Revenue is generated by the ads shown before the opening of the Shorts feed (e.g., the YouTube Shorts Masthead). It is not included in the creator’s pool.
- Revenue generated on the navigational pages within the Shorts player will not be included in the revenue generated.
Hypothetical example
As a monetizing creator, let’s say you upload a Short that uses 1 music track. Here’s how we’d calculate what your Short earns in Country A this month.
- There are 100 million total Shorts views in Country A, and all views are on Shorts uploaded by monetizing creators.
- $100,000 is earned from ads that play between Shorts in the Shorts Feed.
- 20% of these Shorts use 1 music track, so the Creator Pool is $90,000 and $10,000 is used to cover the costs of music licensing.
- Your Short is viewed 1 million times, so you are allocated 1% of the Creator Pool, or $900. Your allocation from the Creator Pool is not affected by your use of a music track.
- The 45% revenue share is then applied to your allocation, and you earn $405 for your Shorts views in Country A.
How a Social Media Management Tool Can Boost Your YouTube Shorts Strategy
Using a social media management platform for YouTube Shorts is a game-changer. You can create a batch, schedule and publish multiple Shorts across channels from one dashboard. You can easily plan your content calendar, pick the best posting times based on audience engagement and be active even when you’re busy.
Here’s six simple steps to turbocharge your YouTube Shorts strategy:
Scheduling and Planning
The best YouTube video scheduler lets you easily manage a month’s worth of videos with its drag & drop calendar. Instead of fumbling around every day, simply pick your publishing dates & times, and let the platform auto-post for you.
Shorts in Advance
A social media management tool lets you upload clips weeks ahead of their time and keep them in queue for release. Using this strategy, your shorts will go live during peak engagement hours even when you’re offline.
Cross-Promotion
Why stop at YouTube? A social media management platform will automatically let you share your Shorts to various social media channels like Instagram Reels, Facebook Stories, and X. The multiple reach strategy helps boost views and funnel new subscribers to your channel.
Video Analytics
Forget scattered stats. You can manage all your social media data from one place, such as watch time, retention, likes, shares, and comments. A clear chart will show which Shorts are performing better, so you can focus on winning topics.
Team Collaboration
Whether you run a two-person startup business or handle a 20-member content department, a social media management tool offers shared calendars, role-based approvals, and comment threads to keep everyone on the same page. A platform to easily eliminate the hassle of lost edits or version chaos.
Consistency
Posting regularly is the key to any channel’s growth. Automated scheduling of YouTube Shorts ensures you never miss a slot, builds viewer trust, and showcases the algorithm that your channel is active and reliable.
Using a YouTube video scheduler maximises your reach and turns your shorts into a strategic workflow to let you focus on your creativity and build audience connection.
5 Best YouTube Shorts Schedulers for 2025
We have curated a list of 5 of the best YouTube Shorts Schedulers for 2025. These video marketing tools will help you streamline your workflow, hit peak engagement, and eliminate the guesswork for posting on the right.
1️⃣ GUDSHO
GUDSHO is a versatile social media management platform designed for businesses, creators and marketers to boost their online presence using videos. The platform makes it easy to schedule YouTube Shorts in advance, apply branded thumbnails, publish to multiple platforms and track performance from one unified space.
The cloud storage makes it easy for you to manage and organise your videos and access them whenever you want for quick publishing. Plus, its intuitive UI means even newbies can plan a month of Shorts in just five minutes. Now it’s time to make your channel look like a professional with consistent and polished uploads that build trust and reach.
Key Features:
- Browser-based YouTube Shorts scheduling, so no downloads required.
- Branded thumbnail customization to attract more viewers.
- Auto-publish on multiple platforms such as YouTube, Facebook, Instagram and LinkedIn.
- Schedule up to 30 days of posts in just five minutes.
- Track key metrics and gain insightful reports to refine your strategy.
2️⃣ Hootsuite
Hootsuite is a popular social media management platform among marketers and content creators for its easy setup and immense features. Its drag & drop content calendar lets you forget manual uploads, while the analytics tab shows your peak engagement windows, making it the best YouTube video scheduler.
Hootsuite also offers comment management, team collaboration and post previews for creators/businesses with multiple channels. If you want an established tool with broad appeal, then this gives you the scheduling power and clarity without breaking your budget.
Key Features:
- Track all your social media metrics in a click.
- Drag-and-drop calendar makes it easy even for newbies to use.
- Peak-time analytics lets you optimize your post schedule.
- Bulk post up to 350 posts at once.
- AI-powered caption and hashtag generator.
3️⃣ Social Bee
SocialBee is one of the best tools for YouTube shorts scheduling and maximizing reach. Upload your video in bulk, group them by category (like tutorials or behind-the-scenes), and let Social Bee auto-fill your calendar schedule based on your best engagement times. The evergreen recycling feature automatically reposts your best shorts and drives more visibility to your channel with less work.
It has a simple analytics dashboard that lets you track engagement, and the custom placeholders make your posts feel fresh. So, whether you’re a small team or a solo creator, Social Bee keeps your channel active and relevant without the daily upload stress.
Key Features:
- You can easily customize your posts for every channel.
- AI-powered tool to generate captions, images and hashtags with ease.
- Directly use Canva, Unsplash and GIPHY from SocialBee.
- Get personalized recommendations from AI to post for maximum impact.
- A single inbox to monitor and respond to all your mentions, comments, and messages.
4️⃣ Buffer
Buffer is a well-known social media management tool for its simple, fast and user-friendly design. You can easily upload your shorts and schedule them in their intuitive content calendar to post at your preferred time and date. Buffer even suggests optimal posting slots based on audience activity, which eliminates the need for second-guessing on when to publish.
Its dashboard gives clear analytics like views, peak engagement, likes, and much more to optimize your posts for the future. The straightforward and mess-free scheduling and analysis make Buffer a reliable YouTube video scheduler.
Key Features:
- You can auto-publish your videos or even setup a notification when it’s time to post.
- Easily customize and repurpose your post for each and every platform.
- The calendar or queue view makes it easy to see all your scheduled posts.
- Directly import your media files from Canva, Dropbox, Google and more.
- A single inbox to respond to messages and comments.
5️⃣ SocialPilot
SocialPilot is an online social media scheduling and management tool for creators and agencies. The Smart Queue feature helps you fill gaps in your calendar to maintain post consistency without arranging every slot manually. The platform lets you add thumbnails, tags and texts to your videos and auto-publish them to YouTube and other linked channels.
The built-in analytics tool breaks down views, audience retention, traffic sources and mails them directly to your inbox. Also, it supports workflow roles & approvals for small content teams to reduce chaos while posting. SocialPilot stands as a good YouTube video scheduler for its affordability and consistent cross-platform video publishing.
Key Features:
- AI Pilot helps you generate engaging content instantly.
- You can manage and schedule 500+ posts at once.
- Easily track and respond to all the Facebook and Google My Business reviews from here.
- Get automated reports as PDFs directly to your mail.
- You can integrate with 21+ marketing and CRM tools.
Conclusion
In the ever-evolving world of the internet, video consumption has become an unavoidable and irresistible force. As a business owner and a content creator, finding the right space for your video content is your key task, because all your efforts need recognition and revenue.
Srinivasan is a Digital Marketer and Blogger with a passion for video marketing solutions and video hosting platforms. He is committed to sharing the latest tech trends and enjoys discussing new technologies, along with helpful tips and tricks. An avid reader, He loves to share his insights with others.
People are loving YouTube shorts in recent days. I am excited to see these updates about Shorts from YouTube. But there is a huge lack when monetizing videos on YT. Best of luck to all the creators.
YouTube Shorts are easy to create and share. With simple tools like the YouTube Shorts camera or your smartphone camera, musicians can quickly create and upload the content within seconds. I appreciate this blog that helps creators understand how to monetize YouTube shorts.
The YouTube Shorts program offers a number of benefits to both creators and viewers. Creators can keep up-to-date on YT Shorts strategies with this blog. Thanks for sharing such an insightful blog.
YouTube shorts are great ways to earn money. Because people are very addicted to Short form of videos like Insta Reels, Facebook watch and so on. Thanks for the great update on YouTube shorts monetization with its latest eligibility guidelines
I’ve noticed in recent days that my YouTube videos aren’t monetizing properly and I’m getting the lowest income. Are there any alternative ways to earn money. Kindly suggest.
I’m running a YouTube channel since last 5 years. But I’m not satisfied with the youtube income. Please advice, how GUDSHO helps me. Can I monetize my videos in this platform?
YouTube shorts providing much money for short form of video creators. Actually I’m looking for the best youtube alternative. Please tell me how GUDSHO helps me?
It’s an interesting blog. Keep us updated on current youtube monetization updates