Posting on LinkedIn may feel like shouting into the wind, but you can get the schedule-packed professionals to slow down and spend time on your post. For this, you need to make sure your LinkedIn content strategy grabs attention and makes an impression. But that’s not all, posting at the right time also matters!
So, do you know the best time to post on LinkedIn? If not, this blog gives you a bunch of suggestions to help your posts achieve maximum reach and impressions.
We have analyzed hundreds of LinkedIn posts and have formulated these timelines for you. Let’s help you get started with making the most of your LinkedIn promotions!
TL;DR
⬩ The best times to post on LinkedIn in 2025 tend to fall between late mornings and early afternoons, aligned with your audience’s local working hours.
⬩ Engagement windows shift based on weekdays, industry behavior, and how professionals consume content during their peak activity periods.
⬩ After analyzing thousands of posts, GUDSHO found a consistent engagement spike between 10 AM–4 PM and a secondary peak between 10 AM–2 PM across major time zones.
⬩ We also leveraged LinkedIn Insights to map audience activity patterns and refine these recommended posting hours for higher reach and visibility.
⬩ While timing influences performance, long-term consistency matters far more than hitting one “perfect hour.” The goal is to build a posting rhythm your audience can rely on.
⬩ Run A/B tests, monitor analytics, and fine-tune your schedule to ensure every post has the strongest impact possible.
Why Does it Matter when you Post on LinkedIn?
You can’t keep wondering about the best time to post on LinkedIn today. You need a well planned social media marketing strategy and a content calendar properly scheduled in advance with the right posting hours and consistent posting frequency.
And if you’re wondering why, there’s a solid reason behind it. What kind of audience are we talking about here?
According to recent studies, LinkedIn attracts a highly educated audience, with 77% of users holding at least a bachelor’s degree. This means you have a strong opportunity to promote your business and brand to a professional audience, increasing your chances of successful conversions and sales.
Unlike other social media platforms, weekends don’t perform well on LinkedIn, especially for company pages. Your prime focus should be weekday posting.
2025 LinkedIn engagement data shows that LinkedIn engagement peaks on Tuesdays, Wednesdays and Thursdays between 10 AM and 12 PM. These hours are considered the best time frames for sharing content.
According to LinkedIn’s 2025 algorithm update, it’s better to share your own expert knowledge with the community you’ve built. Authentic engagement is what truly matters here, you need not sound professional or intellectual, you just need to be real!
The LinkedIn algorithm is not designed for virality. Instead, it prioritizes sharing business insights, expertise, tips and ideas with people who care about this information and can use it to advance their careers. Professionals also use LinkedIn for thought leadership, meaningful interactions and engagement that helps expand their business horizons.
This is why your posting time matters. Reaching your audience when they are most active increases the chance that they’ll be ready to hear from your business, brand or industry.
The Best Content Format to Post on LinkedIn
LinkedIn is a professional space, so you should avoid making your posts too gaudy or colorful. The content format and type of content you use are very important, as they directly impact engagement rates.
Let’s look at the content formats most commonly used on LinkedIn:
- Text
- Carousels
- Pictures
- Videos
- Links
Statistically speaking, carousels rank highest in achieving engagement. It has been observed that carousels in PDF format on LinkedIn perform the best, while video and image posts stand next to each other. Here is the order in which content formats are ranked on LinkedIn.
- According to recent research, Carousels has achieved 278% more engagement than videos.
- Posting Videos on LinkedIn attained 7% more engagement than images.
- Sharing Pictures on LinkedIn generates 72% more engagement than text-only content.
- If you are going to just share Text posts, then chances are that you will see the lowest engagement rate compared to other content types shared on LinkedIn.
- Sharing Links will yield you zero engagement, so you can avoid doing it as it can negatively impact your engagement level.
With this data, you can decide which content format to use for maximum engagement. However, the type of content you prefer also matters, so choose your content sharing accordingly and expect engagement and impressions based on the format you use.
The Best Day to Post on LinkedIn
Let’s explore the peak hours on LinkedIn and when you can truly keep your audience hooked.
If LinkedIn is part of your marketing strategy, it’s essential to post during optimal time slots to maximise engagement. To help you out, here are some handpicked time frames that can boost visibility without the guesswork or stress.
The best time to post on LinkedIn during weekdays would be between 7 a.m. and 4 p.m. But if you are aiming for precision and performance, timing your posts just right within that window can make all the difference. Here are the most specific details on the best day and time to post on LinkedIn :
Who scrolls through LinkedIn on weekends when they could be chilling with their favourite OTT shows, sipping cocktails or taking a beach walk? Surprisingly, your content still has a chance to sneak in and capture the attention of your target audience, with a higher success rate than you’d expect. If you’re considering weekends, the best day to post on LinkedIn would be Sunday.
Try engaging with your audience on Sundays between 7 a.m. and 5 p.m. to stay connected and at the top of mind.
There’s always a right time to do things the smart way, and when it comes to LinkedIn, timing is everything. We hope the listed timing sets you up for success in your promotional efforts and helps you make every post count.
The Best Times to Post on LinkedIn by Day
Let’s explore the peak hours on LinkedIn and when you can truly keep your audience hooked.
If LinkedIn is part of your marketing strategy, it’s essential to post during optimal time slots of the days of the week to maximise engagement. To help you out, here are some handpicked time frames that can boost visibility without the guesswork or stress.
The Best Time to Post on LinkedIn on Monday
The best time to post on Monday is 11:00 AM. This timing works well because it’s early in the week when people are typically focused on organizing tasks and schedules. By mid-morning, they might focus to check in on social media or engage in online networking right before lunch, when engagement tends to peak slowly.
The Best Time to Post on LinkedIn on Tuesday
Tuesdays are said to have the highest engagement rate on LinkedIn throughout the week, with the best time to post stands anywhere between 6:00 and 8:00 AM.
The Best Time to Post on LinkedIn on Wednesday
9:00 AM on Wednesday is considered an optimal time to post on LinkedIn. The Midweek momentum is a powerful timeline making Wednesday one of the most effective days of the week for higher click through rates.
The Best Time to Post on LinkedIn on Thursday
Unlike other days of the week, LinkedIn posts shared on Thursday tend to see a spike in engagement during the early afternoon by 2:00 PM, around lunchtime. As many professionals reflect on their midweek progress and begin planning for the week ahead, catching their attention during lunch can make your content feel timely and even help them feel more productive.
The Best Time to Post on LinkedIn on a Friday
If you’re thinking of posting on a Friday, the best time to consider is around 8:00 PM. While engagement will be not so great on Fridays, there’s still a chance users might scroll through LinkedIn briefly before closing for weekend. So pick the right day for your post as your audience really wouldn’t prefer spending the end of their week on LinkedIn?
The Best Time to Post on LinkedIn on a Saturday
Consider posting on Saturdays between 4:00–5:00 PM as this is one of the best times to capture audience attention on LinkedIn. Many users tend to browse the platform for insights before starting their week, making it an idea time for brand promotion.
The Best Time to Post on LinkedIn on Sunday
Speaking of Sundays, the best time to post would be around 6:00 AM. Early mornings can generate engagement comparable to business hours. In the evenings, however, engagement tends to drop as people are usually focused on enjoying their weekend.
The Best Time to Post on LinkedIn According to the Industries
Your LinkedIn posting schedule should be based on your target niche and the geographic location of your audience. It’s also important to consider the industry you belong to, as each industry operates in different time zones. Ideally, your niche, geographic location and industry should all align when planning your LinkedIn posting schedule.
But no worries, we’ve done the work for you. Here is the posting schedule curated for each industry:
💼 Business-to-Business (B2B)
If you are a brand or business who wants to target another business, then the best time to post on LinkedIn fall between the strict business hours. Which will be:
- 8:00 AM to 11:00 AM on weekdays, mostly Tuesday to Thursday.
- You can also consider lunchtime, such as 1:00 PM to 2:00 PM, as this time also effectively engages professionals.
🤝 Business-to-Consumer (B2C)
If consumers are your target audience, then you should primarily focus on the break hours during the workdays. Consumers mostly utilize leisure hours, personal time or the break hours to look at something useful and engaging.
- So the ideal posting hours for such kind of audience would be 12:00 PM – 2:00 PM & also post work hours like 6:00 PM.
🤖 IT, Technology & SaaS/ SaaP Industry
The tech industry is very active on LinkedIn. Do you know why? Because this group is deeply involved in innovation, industry news, career advancement, trends, updates and recent developments in the field.
The chances of finding these users active on LinkedIn are high, so if you are focusing on this industry, you can definitely make an impact.
- Tech professionals are usually serious about gathering insights and learning about trends from Monday to Wednesday, and the prime hours are typically 9:00 AM to 11:00 AM.
🎓 Education
Most educational institutions are typically active during early mornings or mid-mornings on weekdays, when educators and professionals are visibly seen as active.
Posting during these hours increases visibility and encourages meaningful engagement from the academic and learning community.
- The Best Times to share educational related content would be between 10:00 AM to 12:00 PM on Tuesdays and Thursdays.
⚕️ Healthcare
The healthcare industry operates on unpredictable schedules, often working around the clock. Instead of focusing on specific posting times, aim to connect with your audience through high-quality medical solution based content.
Share patient-centric stories or motivational case studies to drive engagement and encourage meaningful Q&A in the comments.
- If you are a doctor or a hospital targeting patients or consumers, schedule your prime LinkedIn posts for early morning 6:00 AM – 9:00 AM or later in the evening after 8:00 PM.
What are the Worst Days to Post on LinkedIn in 2025?
As much as it’s important to know the best times to post on LinkedIn, it’s equally crucial to understand when not to post, especially if you’re aiming for maximum engagement.
LinkedIn has evolved into the leading professional networking platform, connecting over 1 billion users globally, with nearly 250 million in the united status alone. It’s heavily used by professionals across industries like technology, finance, education and business to get informed on professional content.
Because LinkedIn is primarily used by working professionals and organizations and post timings outside of standard working hours, which is beyond 9 AM to 7 PM between Monday to Friday between often results in lower engagement. These off-hours, especially post-evening, aren’t ideal times to reach your audience as they would be closing their busy schedules EOD.
A research by Wordstream reveals a significant drop in engagement on weekends (Saturday and Sunday). Even some of the most active LinkedIn creators and Influencer’s who post daily have found that weekend content fails to deliver stronger engagement results.
The Takeaway?
Schedule your LinkedIn posts during the workweek when your audience is most active and engaged. This will help your content get the attention it deserves, leading to more meaningful interactions and better business results.
Best Times to Post on LinkedIn by Country in 2025
If you are focusing on LinkedIn audience, then you need to reach the right people at the right time based on their time zone. Here is the list of best times to post on LinkedIn, based on local engagement data for top active regions and time zones.
Why is this necessary? Because posting at the wrong time can limit your visibility, impression and engagement. Especially if you’re targeting an international audience in different time zones.
When Should You Post on LinkedIn in USA (EST)
- Monday: 4 AM, 9 PM, 11 AM
- Tuesday–Thursday: 7–11 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Weekend: Limited; try Sunday 9 AM
When Should You Post on LinkedIn in UK (WET)
- Weekdays: 8 AM–1 PM, 4–6 PM
- Best Days: Tuesday to Thursday
- Sunday: 8 AM or 11 AM for light engagement
When Should You Post on LinkedIn in Canada (EST)
- Weekdays: 4–11 AM, 9 PM
- Friday: Morning or late evening
- Weekend: Very low engagement rate, avoid unless its necessary.
When Should You Post on LinkedIn in Australia (AEST)
- Monday–Friday: 8–10 AM, 1–2 PM
- Saturday–Sunday: 9 AM–3 PM (have recorded few engagement activity)
When Should You Post on LinkedIn in France (CET)
- Weekdays: 8–12 PM, 3–6 PM
- Weekend: 10 AM–2 PM is best if only needed
When Should You Post on LinkedIn in Europe (CET)
- Monday–Friday: 9–5 PM with peaks moments contributing to 11 AM, 3 PM
- Saturday: Early morning
- Sunday: 9 AM or 3 PM
When Should You Post on LinkedIn in Nigeria (WAT)
- Monday– Friday: 9–5 PM with more active participation around 11 AM, 3 PM
- Saturday: Early morning
- Sunday: 9 AM or 3 PM
- Best during midday hours on weekdays: (10 AM–5 PM)
When Should You Post on LinkedIn in South Africa (SAST)
- Weekdays: 11 AM–6 PM
- Saturday: 6–9 AM
- Sunday: 10 AM or 4 PM
When Should You Post on LinkedIn in Germany (CET)
- Weekdays: 10 AM–12 PM, 2–5 PM
- Friday: Mornings preferred
- Weekend: Try Saturday 11 AM or Sunday 3 PM
When Should You Post on LinkedIn in Philippines (PHT)
- Monday–Friday: 8 AM–10 PM
- Weekend: Lower activity seen, so the best time will be between at 3–4 PM
How the LinkedIn Algorithm Works in 2025? Know What Gets Prioritized Now!
Figuring out your LinkedIn strategy is not even half the battle. How the LinkedIn algorithm works and the prime posting time is what matters even more. Having a clearly planned LinkedIn content schedule and gaining deeper insights into the LinkedIn algorithm will help you elevate your social media marketing to a whole new level.
Let’s see what the 2025 algorithm has in store for you!. Before that, you should know that according to the recent algorithm update, its primary goal is to nurture posts that offer knowledge-sharing and encourage professional conversations. The other aspects that the algorithm tends to observe are:
- Picks content that demonstrates niche relevance and showcases your expertise in your industry.
- Prioritizes content that drives engagement and meaningful conversations over passive interactions like simple likes.
- The algorithm leverages connections with people you know and engage with often, which you can use to amplify reach and build credibility.
- Focuses on content that sparks Q&A responses or discussions, ensuring it reaches a wider audience.
- Fosters content that comprises actionable insights, tips and guides to solve real problems and provide solutions.
- Values content that incorporates rich media such as images, videos, and carousels to boost engagement and reach a larger audience.
- Post at the right time when your audience is active, aligning content that resonates to earn trust and establish authority.
Common Mistakes to Avoid When Posting on LinkedIn
Although we’re well aware of the best times to post on LinkedIn, you might be wondering how to trust those timings without solid guidance , that’s exactly why we have curated this section for you.
Don’t post multiple times a day : Posting more than once daily may result in your content being overlooked.
Be consistent : Posting regularly for a month and then going silent can drastically affect your engagement rate.
Avoid overly long posts: Keep your visuals appealing and your content concise and to the point.
Always reply to comments : Ignoring comments can make your post feel inactive and reduce its visibility.
Add a personalized touch: Failing to personalize your posts can hurt brand visibility and delay audience connection.
Don’t overuse mentions: Tagging too many people is a poor strategy and could lead to LinkedIn penalizing your post.
Use relevant hashtags: Add at least 3 to 4 hashtags related to your topic; without them, your post may be seen as spam.
Avoid spammy behavior: Repeatedly sending pointless messages or oversharing posts with followers can cause irritation.
Protect your post from hijacking: Don’t allow others to drop their landing page links in your comment section.
Prioritize engagement : Interact with your followers and connections and aim to respond to them 80% more than focusing solely on your own content.
Find Your Own Best Time to Post on LinkedIn with GUDSHO
While we have discussed how to make your posts stand out in the LinkedIn feed, let’s also explore how to create, publish and schedule posts more easily and professionally all with just a few clicks, without technical skills, endless tabs or wasted time.
📢 Did you know?
You can acquire 303% of engagement to carousel posts than image posts and 596% more engagement than just text-only posts.
GUDSHO is a marketer-friendly social media management tool that streamlines the process of content editing and sharing, eliminating the need for manual effort. If you are looking for a centralized social media hub to manage and measure the engagement and performance of your text, image and video posts not just on LinkedIn, but also across major platforms like Facebook, Instagram, X (formerly Twitter) and YouTube, then GUDSHO is your go-to solution.
For those who need to create content from scratch or transform raw footage into social-media-ready material, GUDSHO’s built-in recording and video editing features let you deliver studio-grade videos in minutes. And if you’re looking for promotional tools, it has you covered there as well, you can easily embed videos across web pages, landing pages and blogs to boost page traffic effortlessly.
For professionals wanting to share business-related video content but unsure where to start, GUDSHO makes it seamless. As you can simply host a webinar, record it and repurpose it into various clips, reels or shorts to share across LinkedIn and other platforms simultaneously and get noticed instantly.
With GUDSHO at your fingertips and the best time to post on LinkedIn revealed, you can get started today and watch your LinkedIn promotions reach peak engagement through strategic scheduling. Just as your content matters, so do posting frequency, timing and analytics. Monitoring these elements will ultimately help you discover the best time to post LinkedIn that works specifically for you.
Wishing you all the best in going viral and making an impact, may your content shine at just the right time⌚
Frequently Asked Questions
Here are some commonly asked questions when it comes to the best time to schedule your LinkedIn posts.
What’s the best time to post on LinkedIn for maximum exposure?
The best time to post on LinkedIn during weekdays for maximum exposure is between 7:00 AM and 4:00 PM.
What types of LinkedIn posts generate the most engagement in 2025?
According the data gathered by LinkedIn, posts that includes images or videos earn more engagement compared to text-only posts.
How can you go viral on LinkedIn in 2025?
Create content that hooks the right audience from the start with context tailored to their needs, trending news, relevant discussions and solutions with insights that ignites curiosity and drive leads and conversions.
Do hashtags increase reach and visibility on LinkedIn?
Yes, hashtags on LinkedIn play a vital role in increasing reach and visibility. It’s crucial to use them strategically as they categorize content by niche, making it easier for users to locate and navigate relevant posts on LinkedIn.
Why does timing matter when posting on LinkedIn?
Posting content at the right time on LinkedIn is very important as it directly impacts your content visibility and maximizes the chances of being seen by your target audience. Posting at the right time makes your audience more likely to be active and engage with likes, comments and shares.
Srinivasan is a Digital Marketer and Blogger with a passion for video marketing solutions and video hosting platforms. He is committed to sharing the latest tech trends, social media management tools ideas and enjoys discussing new technologies, along with helpful tips and tricks. An avid reader, He loves to share his insights with others.
Very helpful breakdown! Consistency and analyzing LinkedIn analytics are key takeaways here. It’s good to know that the “perfect time” isn’t one-size-fits-all but can be optimized per audience.
This was super helpful! I’ve been experimenting with morning vs. evening posts, and your guide confirms why my 9 AM posts perform better. Excited to refine my strategy in 2025.
Thanks for sharing this guide! I noticed that engagement also depends on the type of content (video, text posts, carousels). Do you think the “best time to post” varies by content format too? Would love to see your thoughts on that.
Great insights! I’ve always struggled with figuring out the right posting schedule on LinkedIn. Interesting to see how 2025 trends are leaning more towards audience behavior rather than just time slots. Definitely going to test these strategies!
Great tips! My morning posts usually perform better, but I’ll try testing evenings now.
This article makes it clear how timing impacts Instagram reach. Do you have similar data on the best time to post on LinkedIn in India? It would be useful to compare region-specific engagement.
Love that you included data-driven insights. For B2B marketers, LinkedIn timing can make or break visibility. I’d be interested to know if the best times vary by industry. say like, tech vs. education.
This breakdown on the best time to posting on LinkedIn makes it easier to plan content with intention. I like how it recognizes that timing isn’t one-size-fits-all and encourages experimenting based on audience behavior.
Excellent post! Posting times matter so much and your tips gave me new ideas to test. Trying late afternoons next. thanks!