70+ Social Media Marketing Statistics You Need to Know in 2025

Any idea on how many people use social media? There are over 5.66 billion people who use social media worldwide, according to data from DataReportal 2025. This means your brand, business or creator profile has an incredible opportunity to grow by staying active on social media. Some of the most popular platforms like Facebook, Instagram, TikTok, X, LinkedIn, YouTube etc, act as a paradigm for building lasting connections with your audience, generating leads and driving seamless conversions.

So, to help you stay on track with managing your social media presence, we’ve compiled the latest 2025 statistics that can help you streamline your marketing strategy more effectively. This is crucial because the rise of social media is driven by evolving trends that continually influence platform algorithms and audience behaviour. 

With that in mind, let’s explore how these data-backed insights can help you make informed, results-driven decisions in your social media management efforts.

Get Started with Social Media Usage Statistics in 2025

To gain a comprehensive view of social media usability, take a look at some insightful social media user statistics that can help you avoid making random decisions about your audience. Understanding your users and social media demographics will enable you to manage your social media campaigns effectively. 

(Source– MEETANSHI 2025)

• A person, on average, uses 6.83 different social media networks per month.
• India stands number one with 375 million active Facebook users, followed by the United States with 194.1 million users.
• Individuals on average, spend at least 141 minutes daily scrolling through social media platforms.
• YouTube ranks second with 2.70 billion monthly users and earns the highest revenue from outreach.
• The world’s top-performing social media giants include Meta-owned Facebook, which is recognized as the most commonly used social platform, with 3.07 billion monthly users and approximately 2.11 billion daily active users.
• Of all Facebook users, 43.3% are female and 56.7% are male, indicating the fact that men have greater access to the internet than women globally.
• On average, a YouTube user spends at least 23.7 hours per month watching videos. 
• There are actually over 100+ versions of YouTube, based on the country and language demographics of its viewers.
• A Facebook user, on average, spends 19.6 hours per month on the platform.
• The annual growth rate of social media is estimated to be 4.8%, which means that every second, 7.6 new users are joining social media platforms.

Global Social Media Growth Rate Statistics You Should Know

One of the most significant areas of social media statistics is assessing the growth rate of each social network, so that the strategies can be fine-tuned accordingly. Let’s see the top social media growth statistics based on years in this section.  (Source – BACKLINKO-2025)

• In the year 2015, there were 2.08 billion active social media users.
• By 2020, with a 7.2% growth rate, there were approximately 3.71 billion active users.
• 3 % visible growth rate was seen in the year 2023, with 4.76 billion active social media users.
• The year 2024 saw the highest growth rate  of 5.8% with a total of 5.04 billion active users. 
• At present in 2025, there were 5.24 billion active users on social media, with a growth rate of 4.1%.

Most Popular Social Media Platforms Statistics 

Based on the statistical report on the most popular social media platforms 2024 & 2025, here is the list that should be on your radar for seamless social media promotions. While Facebook and Instagram are considered leaders in monthly active users, there are also other platforms that can help you grow your followers through 360° statistics social networking. ( Source– Sproutsocial 2025)

Facebook Statistics

• 86% of marketers worldwide use Facebook, making it a most commonly used social media platform.
• 90 % Consumers maintain atleast one social profile on Facebook. 
• Americans spends around 32 minutes per day in average on Facebook.
• Facebook stands at the top as a platform for direct purchases, with 39% of consumers trusting it for their purchase decisions.
• Women aged 25–34 rank third among Facebook users by demographic.
• Men aged 25–34 account for 18.4% of Facebook’s global audience, ranking first, while men aged 18–24 rank second.

Instagram Statistics

• 82% of social media users prefer Instagram for social networking.
• Most of the global Instagram users are mostly identified as male.
• There are over 2 billion monthly Instagram active users around the world.
• 28.3% of Instagram users in the united states are between 25 – 34 years old, says a 2025 statistical report.
• 61% of Instagram users utilize it for product discovery to make purchase decisions.
• Most engaging brand content are found on Instagram says 69 % of  users. 
• 44% of users wish that brands used Instagram more often.
• On average US adults spend 32 minutes per day on Instagram reels.
• Around 72% of Gen Z users prefer Instagram for customer support and care over any other social media channel.

LinkedIn Statistics

• According to social media stats, there are over 67 million company profiles on LinkedIn.
• 43% of social media users are said to have a LinkedIn profile.
• There are over 1 billion active LinkedIn members across 200 countries.
• LinkedIn is said to drive the most engagement from text posts and static images.
• Around 50.6% of LinkedIn users worldwide are between the ages of 25 and 34.
• There are over 234 million LinkedIn users in the United States, making it the platform with the highest user rate in the world.

X Statistics

• Half of the total social media users by platform have a profile on X.
• There are 611 million monthly active users globally on X.
• According to X there are over 364 billion total user active every second.
• There are over 8.3 billion video views on X  a daily basis by global users.
• 60.3% of X users are said to be men which is more than  half of the global users.
• According to social media usage statistics, 59% of users rely on X to stay updated on the latest news.

Pinterest Statistics

• Pinterest is the most visited websites on the internet with over 1.3 billion visits in 2024
• There are over 553 million monthly active users on Pinterest
• Pinterest has 69.4% female users, with 22.6% identifying as male
• U.S. users use Pinterest frequently, making it the second-most visited social media website.
•  80% of weekly users have discovered a new brand or product on Pinterest.

Reddit Statistics

• Over 50% of website traffic on Reddit comes from the U.S.
• By 2025, there were 49 million Reddit users globally and the number is expected to grow to 556.59 million by 2028.
• Reddit has generated $315 million in advertising revenue as of 2024.
• 59.8% of Reddit users identify as male, with female users making up approximately 39.1%.
• Reddit users visit the site over 3.8 billion times from desktop and mobile.

TikTok Statistics

• TikTok has over 2.65 billion monthly visits.
• 56% of social users have a TikTok profile and 82% Gen Z users are said to use TikTok often.
• Advertising done on TikTok reaches 1.59 billion users positively.
• Mobile users worldwide spend an average of 35 hours per month watching TikTok videos.
• 55.7% of global TikTok users are identified as male.
• The Gen Z audience uses TikTok for product and brand discovery.

Influencer Marketing Statistics for Every Business & Brands 

Consumers mainly make purchase decisions based on influencer content shared on social media. If you are a marketer looking to leverage influencer content and create a marketing strategy that resonates with consumer expectations and behavior, this social media stats can be your kickkstart. 

( Source – Ddemandsage-2025) 

• The market size of influencer marketing is expected to grow to $32.55 billion in 2025.
• 49% consumer audience make purchase decision because of influencer content at least once in every month. 
• Instagram is considered to be the most preferred influencer marketing channel for taking purchase decisions.
• About 72% of Gen Z and Millennials audience trust influencers on social media.
• 93% of influencers choose collaborations based on the brand’s social content.
• 57.1% of marketers use Instagrams to partner with creators for influencer marketing.
• 66.4% of marketers use AI to create influencer marketing campaigns and achieve significant improvements in performance.

Social Media Advertising & ROI Statistics For Startups & Enterprises

Knowing the performance level and hit rate of your social media advertising will help you measure the success of your social media campaigns. Considering the ROI generated from each campaign will assist you in making major data-driven decisions on social media. (Source– sprinklr-2025)

• The global social media commerce revenue is expected to attain $1 trillion by 2028
• The social ad review is now  projected to exceed $276.72 billion in 2025.
• For every $1 spent, the Influencer marketing delivered an average ROI of $5.78 in 2025
• According to our latest video marketing statistics, short-form formats like TikTok, Instagram Reels & YouTube Shorts are effectively used by marketers for better ROI
• 2.4x ROAS is expected in average for TikTok ads
• Brands that respond to crises or customer queries within 24 hours are more likely to reduce reputation damage by 30%

AI + Social Media Automation Statistics for Every Marketers & Influencers

AI is the new lifeline and marketers and influencers are greatly relying on its potential and efficiency to automate and speed up scheduling. If you’re in social media marketing, shifting to an AI-centric social media automation and management tool can help you achieve faster results. (Source – Hootsuite-2025)

• In 2024 & 2025 social marketers are increasingly leveraging generative AI for content creation and social media automation.
• 83% of marketers say generative AI helps them create.
• 73% of social media marketers use AI editing tools to refine and fine-tune social posts.

Social Media Business Statistics for 10X Growth

Based on social media usage statistics, as a business tycoon or a budding startup, you need to understand how social media works. Dive into these statistics to see how you can make better decisions and fine-tune your strategy. (Source- MEETANSHI-2025)

• 63.90% of  social media penetration rate is absorved globally.
• 93% of marketers believe that social media has been crucial for business growth.

Turning Engagement into Growth: Your Next Step with GUDSHO

As much as we’ve discussed social media statistics, it’s equally important to choose the right social media management tool that helps you automate scheduling, streamline sharing and grow your business in no time. One such tool is GUDSHO Social which turns every engagement and interaction into business growth. 

GUDSHO Social is a leading, user-friendly social media management platform that streamlines scheduling and publishing within your marketing budget. You can automate scheduling for 5+ popular social media platforms like Facebook, Instagram, YouTube, LinkedIn and more with instant account integration. From bulk scheduling of videos, images and PDFs to tracking social media campaign success in real-time, you can do it all in one unified dashboard.

GUDSHO also lets you record, host, edit videos and stream live webinars on the go, without needing to switch tabs. Repurpose every webinar recording or any raw footage using the intuitive built-in video editor to create perfect social media content like videos, shorts, reels, vlogsetc. Its comprehensive visual calendar, unified social inbox for messaging, advanced analytics, platform-specific performance monitoring, post preview with video editing options and a thumbnail maker, make your social media management more automated and effortless

 

Plan, Create & Publish Smarter with GUDSHO Social

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Key Takeaways & What These Stats Mean for Marketers in 2025!

Staying on top of trends and being aware of recent social media statistics can help you grow your brand and business on popular social channels. You can use this as a stepping stone to fine-tuning your strategy, increasing views, boost ROI and deliver results all while staying aligned with your goals. We hope these statistics guide you in making informed decisions without relying on assumptions!