The rise and rule of OTT streaming services have been fueled by a transformative shift in consumer preferences and accessibility. Over the years, viewers have sought on-demand content, personalized experiences, and flexibility, prompting a significant move from traditional TV to OTT platforms.
This migration has been driven by the appeal of ad-free viewing, diverse content libraries, and the convenience of anytime, anywhere access. The impact of cable cutting has been profound, with households opting to cut the cord in favor of OTT subscriptions, marking a seismic change in the media landscape.
OTT's growth is a testament to its ability to adapt to evolving viewer desires, delivering a new era of entertainment and changing how we consume content forever.