{"id":17830,"date":"2025-11-05T11:57:44","date_gmt":"2025-11-05T11:57:44","guid":{"rendered":"https:\/\/www.gudsho.com\/blog\/?p=17830"},"modified":"2026-05-07T09:01:53","modified_gmt":"2026-05-07T09:01:53","slug":"social-media-statistics","status":"publish","type":"post","link":"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/","title":{"rendered":"70+ Social Media Marketing Statistics You Need to Know in 2026"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Any idea on how many people use social media? There are over 5.66 billion people who use social media worldwide, according to data from <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot 2026<\/a>. This means your brand, business or creator profile has an incredible opportunity to grow by staying active on social media. Some of the most popular platforms like Facebook, Instagram, <a href=\"https:\/\/www.gudsho.com\/blog\/best-time-to-post-on-tiktok\/\">TikTok<\/a>, X, LinkedIn, <a href=\"https:\/\/www.gudsho.com\/blog\/best-time-to-post-on-youtube\/\">YouTube <\/a>etc, act as a paradigm for building lasting connections with your audience, generating leads and driving seamless conversions.<\/p>\n\n\n\n<p>So, to help you stay on track with managing your social media presence, we\u2019ve compiled the latest 2026 statistics that can help you streamline your marketing strategy more effectively. This is crucial because the rise of social media is driven by evolving trends that continually influence platform algorithms and audience behaviour.&nbsp;<\/p>\n\n\n\n<p>With that in mind, let\u2019s explore how these data-backed insights can help you make informed, results-driven decisions in your social media management efforts.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#get_started_with_social_media_usage_statistics_in_2026\" >Get Started with Social Media Usage Statistics in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#global_social_media_growth_rate_statistics_you_should_know\" >Global Social Media Growth Rate Statistics You Should Know<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#most_popular_social_media_platforms_statistics\" >Most Popular Social Media Platforms Statistics&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#facebook_statistics\" >Facebook Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#instagram_statistics\" >Instagram Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#linkedin_statistics\" >LinkedIn Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#x_statistics\" >X Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#pinterest_statistics\" >Pinterest Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#reddit_statistics\" >Reddit Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#tiktok_statistics\" >TikTok Statistics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#influencer_marketing_statistics_for_every_business_brands\" >Influencer Marketing Statistics for Every Business &amp; Brands&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#social_media_advertising_roi_statistics_for_startups_enterprises\" >Social Media Advertising &amp; ROI Statistics For Startups &amp; Enterprises<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#ai_social_media_automation_statistics_for_every_marketers_influencers\" >AI + Social Media Automation Statistics for Every Marketers &amp; Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#social_media_business_statistics_for_10x_growth\" >Social Media Business Statistics for 10X Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/#key_takeaways_what_these_stats_mean_for_marketers_in_2026\" >Key Takeaways &amp; What These Stats Mean for Marketers in 2026!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"get_started_with_social_media_usage_statistics_in_2026\"><\/span><strong>Get Started with Social Media Usage Statistics in 2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To gain a comprehensive view of social media usability, take a look at some insightful social media user statistics that can help you avoid making random decisions about your audience. Understanding your users and social media demographics will enable you to <a href=\"https:\/\/www.gudsho.com\/blog\/manage-multiple-social-media-accounts\/\">manage your social media accounts<\/a> effectively.&nbsp;<\/p>\n\n\n\n<p>(<strong>Source<\/strong>&#8211; <a href=\"https:\/\/meetanshi.com\/blog\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MEETANSHI 2026<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A person, on average, uses <strong>6.83 <\/strong>different social media networks per month.<\/li>\n\n\n\n<li>India stands number one with <strong>375 million active Facebook users<\/strong>, followed by the United States with <strong>194.1 million users<\/strong>.<\/li>\n\n\n\n<li>Individuals on average, spend at least <strong>141 <\/strong>minutes daily scrolling through social media platforms.<\/li>\n\n\n\n<li>YouTube ranks second with <strong>2.70 billion monthly users<\/strong> and earns the highest revenue from outreach.<\/li>\n\n\n\n<li>The world\u2019s top-performing social media giants include Meta-owned Facebook, which is recognized as the most commonly used social platform, with <strong>3.07 billion<\/strong> monthly users and approximately <strong>2.11 billion<\/strong> daily active users.<\/li>\n\n\n\n<li>Of all Facebook users, <strong>43.3% are female<\/strong> and <strong>56.7% are male<\/strong>, indicating the fact that men have greater access to the internet than women globally.<\/li>\n\n\n\n<li>On average, a YouTube user spends at least <strong>23.7 hours per month watching videos<\/strong>.&nbsp;<\/li>\n\n\n\n<li>There are actually over <strong>100+ versions of YouTube<\/strong>, based on the country and language demographics of its viewers.<\/li>\n\n\n\n<li>A Facebook user, on average, spends <strong>19.6 hours<\/strong> per month on the platform.<\/li>\n\n\n\n<li>The annual growth rate of social media is estimated to be <strong>4.8%,<\/strong> which means that every second, 7.6 new users are joining social media platforms.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"global_social_media_growth_rate_statistics_you_should_know\"><\/span><strong>Global Social Media Growth Rate Statistics You Should Know<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"801\" height=\"419\" src=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05100542\/social-media-users.webp\" alt=\"Social Media Usage &amp; Growth Statistics\" class=\"wp-image-17845\" srcset=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05100542\/social-media-users.webp 801w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05100542\/social-media-users-300x157.webp 300w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05100542\/social-media-users-768x402.webp 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<p>One of the most significant areas of social media statistics is assessing the growth rate of each social network, so that the strategies can be fine-tuned accordingly. Let&#8217;s see the top social media growth statistics based on years in this section.&nbsp; (<strong>Source <\/strong>&#8211; <a href=\"https:\/\/backlinko.com\/social-media-users\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BACKLINKO-2025<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the year 2015, there were 2.08 billion active social media users.<\/li>\n\n\n\n<li>By 2020, with a <strong>7.2% growth rate<\/strong>, there were approximately 3.71 billion active users.<\/li>\n\n\n\n<li><strong>3 %<\/strong> visible growth rate was seen in the year 2023, with <strong>4.76 billion active social media users<\/strong>.<\/li>\n\n\n\n<li>In 2026, there are approximately 5.66 billion social media users, which is almost 69.9% of the total world\u2019s total population.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"most_popular_social_media_platforms_statistics\"><\/span>Most Popular Social Media Platforms Statistics&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Based on the statistical report on the most popular social media platforms 2025 &amp; 2026, here is the list that should be on your radar for seamless social media promotions. While Facebook and Instagram are considered leaders in monthly active users, there are also other platforms that can help you grow your followers through 360\u00b0 statistics social networking. ( <strong>Source<\/strong>&#8211;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Sproutsocial 2025)<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"801\" height=\"419\" src=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05101003\/most-popular-social-media-platforms.webp\" alt=\"most popular social media platforms\" class=\"wp-image-17847\" srcset=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05101003\/most-popular-social-media-platforms.webp 801w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05101003\/most-popular-social-media-platforms-300x157.webp 300w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05101003\/most-popular-social-media-platforms-768x402.webp 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"facebook_statistics\"><\/span>Facebook Statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>86% of marketers worldwide use Facebook, making it a most commonly used social media platform.<\/li>\n\n\n\n<li>90 % Consumers maintain atleast one social profile on Facebook.&nbsp;<\/li>\n\n\n\n<li>Americans spends around&nbsp;<strong>32 minutes per day<\/strong> in average on Facebook.<\/li>\n\n\n\n<li>Facebook stands at the top as a platform for direct purchases, with 39% of consumers trusting it for their purchase decisions.<\/li>\n\n\n\n<li>Women aged <strong>25\u201334<\/strong> rank third among Facebook users by demographic.<\/li>\n\n\n\n<li>Men aged 25\u201334 account for <strong>18.4% of Facebook\u2019s global audience<\/strong>, ranking first, while men aged 18\u201324 rank second.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"instagram_statistics\"><\/span>Instagram Statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>82%<\/strong> of social media users prefer Instagram for social networking.<\/li>\n\n\n\n<li>Most of the global Instagram users are mostly identified as male.<\/li>\n\n\n\n<li>There are over 2 billion monthly Instagram active users around the world.<\/li>\n\n\n\n<li><strong>28.3% of Instagram users<\/strong> in the united states are between <strong>25 &#8211; 34 years old<\/strong>.<\/li>\n\n\n\n<li><strong>61%<\/strong> of Instagram users utilize it for product discovery to make purchase decisions.<\/li>\n\n\n\n<li>Most engaging brand content are found on Instagram says 69 % of&nbsp; users.&nbsp;<\/li>\n\n\n\n<li><strong>44% of users <\/strong>wish that brands used Instagram more often.<\/li>\n\n\n\n<li>On average US adults spend&nbsp;32 minutes per day on <a href=\"https:\/\/www.gudsho.com\/blog\/best-time-to-post-reels-on-instagram\/\" data-type=\"link\" data-id=\"https:\/\/www.gudsho.com\/blog\/best-time-to-post-reels-on-instagram\/\">Instagram reels<\/a>.<\/li>\n\n\n\n<li>Instagram ads perform best on weekdays.<\/li>\n\n\n\n<li>Around <strong>72% of Gen Z users<\/strong> prefer Instagram for customer support and care over any other social media channel.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"linkedin_statistics\"><\/span>LinkedIn Statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to social media stats, there are over <strong>67 million company profiles on LinkedIn<\/strong>.<\/li>\n\n\n\n<li><strong>43% of social media users<\/strong> are said to have a LinkedIn profile.<\/li>\n\n\n\n<li>There are over <strong>1 billion active LinkedIn members across 200 countries<\/strong>.<\/li>\n\n\n\n<li>LinkedIn is said to drive the most engagement from text posts and static images.<\/li>\n\n\n\n<li>Around <strong>50.6% of LinkedIn users<\/strong> worldwide are between the ages of <strong>25 and 34<\/strong>.<\/li>\n\n\n\n<li>There are over <strong>234 million LinkedIn users in the United States<\/strong>, making it the platform with the highest user rate in the world.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"x_statistics\"><\/span>X Statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Half of the total social media users by platform have a profile on X.<\/li>\n\n\n\n<li>There are&nbsp;<strong>611 million monthly active<\/strong> users globally on X.<\/li>\n\n\n\n<li>According to X there are over <strong>364 <\/strong>billion total user active every second.<\/li>\n\n\n\n<li>There are over 8.3 billion video views on X&nbsp; a daily basis by global users.<\/li>\n\n\n\n<li><strong>60.3%<\/strong> of X users are said to be men which is more than&nbsp; half of the global users.<\/li>\n\n\n\n<li>According to social media usage statistics, <strong>59%<\/strong> of users rely on X to stay updated on the latest news.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"pinterest_statistics\"><\/span>Pinterest Statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2026, the platform reached 553 million monthly active users.<\/li>\n\n\n\n<li>Gen Z audience now makes up 42% of Pinterest\u2019s monthly active users<\/li>\n\n\n\n<li>There are over&nbsp;<strong>553 million<\/strong> monthly active users on Pinterest<\/li>\n\n\n\n<li>Pinterest has <strong>69.4% female<\/strong> users, with 22.6% identifying as male<\/li>\n\n\n\n<li>U.S. users use Pinterest frequently, making it the second-most visited social media website.<\/li>\n\n\n\n<li>&nbsp;<strong>80%<\/strong> of weekly users have discovered a new brand or product on Pinterest.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"reddit_statistics\"><\/span>Reddit Statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over 50% of website traffic on Reddit comes from the U.S.<\/li>\n\n\n\n<li>By 2025, there were <strong>49 million Reddit users<\/strong> globally and the number is expected to grow to <strong>556.59 million<\/strong> by 2028.<\/li>\n\n\n\n<li><strong>56.7% <\/strong>of daily Reddit daily users browse while logged out.<\/li>\n\n\n\n<li><strong>59.8%<\/strong> of Reddit users identify as male, with female users making up approximately 39.1%.<\/li>\n\n\n\n<li>Reddit users visit the site over <strong>3.8 billion<\/strong> times from desktop and mobile.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tiktok_statistics\"><\/span>TikTok Statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok has over <strong>2.65 billion monthly visits<\/strong>.<\/li>\n\n\n\n<li>56% of social users have a TikTok profile and <strong>82% Gen Z users<\/strong> are said to use TikTok often.<\/li>\n\n\n\n<li>Advertising done on TikTok reaches 1.59 billion users positively.<\/li>\n\n\n\n<li>Mobile users worldwide spend an average of <strong>35 hours<\/strong> per month watching TikTok videos.<\/li>\n\n\n\n<li>55.7% of global TikTok users are identified as male.<\/li>\n\n\n\n<li>The Gen Z audience uses TikTok for product and brand discovery.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"influencer_marketing_statistics_for_every_business_brands\"><\/span>Influencer Marketing Statistics for Every Business &amp; Brands&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consumers mainly make purchase decisions based on influencer content shared on social media. If you are a marketer looking to leverage influencer content and create a marketing strategy that resonates with consumer expectations and behavior, this <strong>social media stats <\/strong>can be your kickkstart.&nbsp;<\/p>\n\n\n\n<p>( <strong>Source <\/strong>&#8211; <a href=\"https:\/\/www.demandsage.com\/digital-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ddemandsage-2025<\/a>)&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2026 , the social media ad spending is set to exceed $230 billion<\/li>\n\n\n\n<li>49% consumer audience make purchase decision because of influencer content at least once in every month.&nbsp;<\/li>\n\n\n\n<li>Instagram is considered to be the most preferred influencer marketing channel for taking purchase decisions.<\/li>\n\n\n\n<li>About <strong>72% of Gen Z and Millennials audience trust influencers<\/strong> on social media.<\/li>\n\n\n\n<li><strong>93% of influencers<\/strong> choose collaborations based on the brand\u2019s social content.<\/li>\n\n\n\n<li><strong>57.1% of marketers use Instagrams<\/strong> to partner with creators for influencer marketing.<\/li>\n\n\n\n<li><strong>66.4% of marketers use AI to create influencer marketing campaigns<\/strong> and achieve significant improvements in performance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"social_media_advertising_roi_statistics_for_startups_enterprises\"><\/span>Social Media Advertising &amp; ROI Statistics For Startups &amp; Enterprises<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Knowing the performance level and hit rate of your social media advertising will help you measure the success of your social media campaigns. Considering the ROI generated from each campaign will assist you in making major data-driven decisions on social media. (<strong>Source<\/strong>&#8211; <a href=\"https:\/\/www.sprinklr.com\/blog\/social-media-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sprinklr-2025<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global social media commerce revenue is expected to attain <strong>$1 trillion<\/strong> by 2028<\/li>\n\n\n\n<li>The social ad review is now&nbsp; projected to exceed <strong>$276.72 billion<\/strong> in 2025.<\/li>\n\n\n\n<li>For every $1 spent, the Influencer marketing delivered an average ROI of <strong>$5.78<\/strong> in 2025<\/li>\n\n\n\n<li>According to our latest <a href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/\" data-type=\"link\" data-id=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/\">video marketing statistics<\/a>, <strong>short-form formats<\/strong> like TikTok, Instagram Reels &amp; YouTube Shorts are effectively used by marketers for <strong>better ROI<\/strong><\/li>\n\n\n\n<li><strong>2.4x ROAS<\/strong> is expected in average for TikTok ads<\/li>\n\n\n\n<li>Brands that respond to crises or customer queries within 24 hours are more likely to reduce reputation damage by 30%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ai_social_media_automation_statistics_for_every_marketers_influencers\"><\/span>AI + Social Media Automation Statistics for Every Marketers &amp; Influencers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI is the new lifeline and marketers and influencers are greatly relying on its potential and efficiency to <a href=\"https:\/\/www.gudsho.com\/blog\/social-media-scheduling-tools\/\">automate and speed up scheduling<\/a>. If you&#8217;re in social media marketing, shifting to an AI-centric social media automation and management tool can help you achieve faster results. (Source &#8211; <a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\" rel=\"nofollow noopener\">Hootsuite-2025<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2025 &amp; 2026&nbsp;social marketers are increasingly leveraging generative AI for content creation and <a href=\"https:\/\/www.gudsho.com\/blog\/social-media-automation-tools\/\">social media automation<\/a>.<\/li>\n\n\n\n<li><strong>83% of marketers say generative AI helps them create<\/strong>.<\/li>\n\n\n\n<li><strong>73% of social media marketers <\/strong>use <a href=\"https:\/\/www.gudsho.com\/blog\/ai-video-generator-editing-tools\/\">AI editing tools <\/a>to refine and fine-tune social posts.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"social_media_business_statistics_for_10x_growth\"><\/span>Social Media Business Statistics for 10X Growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Based on social media usage statistics, as a business tycoon or a budding startup, you need to understand how social media works. Dive into these statistics to see how you can make better decisions and fine-tune your strategy. (Source- <strong>MEETANSHI<\/strong>-2025)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"801\" height=\"419\" src=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05100240\/social-media-marketing-for-businesses.webp\" alt=\"Social Media Marketing for Businesses\" class=\"wp-image-17840\" srcset=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05100240\/social-media-marketing-for-businesses.webp 801w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05100240\/social-media-marketing-for-businesses-300x157.webp 300w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/11\/05100240\/social-media-marketing-for-businesses-768x402.webp 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>63.90% of&nbsp; social media penetration rate is absorved globally.<\/li>\n\n\n\n<li>93% of marketers believe that social media has been crucial for business growth.<\/li>\n<\/ul>\n\n\n\n<section class=\"interested2\">\n<div class=\"interested-inn2\">\n<div class=\"flag2\">\n<div class=\"boximg\">&nbsp;<\/div>\n<\/div><div class=\"flex-box\">\n<div class=\"left-part\">Plan, Create &#038; Publish Smarter with GUDSHO Social <\/div>\n<div class=\"right-part\"><a class=\"btns\" href=\"javascript:void(0);\" onclick=\"togglePopup('popupOverlay', 'open'); return false;\n\" rel=\"nofollow\">Try for Free<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"key_takeaways_what_these_stats_mean_for_marketers_in_2026\"><\/span>Key Takeaways &amp; What These Stats Mean for Marketers in 2026!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Staying on top of trends and being aware of recent social media statistics can help you grow your brand and business on popular social channels. You can use this as a stepping stone to fine-tuning your strategy, increasing views, boost ROI and deliver results all while staying aligned with your goals. We hope these statistics guide you in making informed decisions without relying on assumptions!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any idea on how many people use social media? There are over 5.66 billion people who use social media worldwide, according to data from Hubspot 2026. This means your brand, business or creator profile has an incredible opportunity to grow by staying active on social media. Some of the most popular platforms like Facebook, Instagram, &#8230; <a title=\"70+ Social Media Marketing Statistics You Need to Know in 2026\" class=\"read-more\" href=\"https:\/\/www.gudsho.com\/blog\/social-media-statistics\/\" aria-label=\"More on 70+ Social Media Marketing Statistics You Need to Know in 2026\">Read more<\/a><\/p>\n","protected":false},"author":10,"featured_media":17838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[556],"tags":[],"class_list":["post-17830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/posts\/17830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/comments?post=17830"}],"version-history":[{"count":35,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/posts\/17830\/revisions"}],"predecessor-version":[{"id":18985,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/posts\/17830\/revisions\/18985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/media\/17838"}],"wp:attachment":[{"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/media?parent=17830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/categories?post=17830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/tags?post=17830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}