{"id":15591,"date":"2025-04-07T13:58:23","date_gmt":"2025-04-07T13:58:23","guid":{"rendered":"https:\/\/www.gudsho.com\/blog\/?p=15591"},"modified":"2026-04-02T13:31:17","modified_gmt":"2026-04-02T13:31:17","slug":"video-marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/","title":{"rendered":"40+ Must-Know Video Marketing Statistics for 2026 [Updated]"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Video marketing is a prized asset for marketers, businesses and independent creators across the globe and there\u2019s no debating that.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s why we are so sure! This curated list of powerful video marketing statistics will give you the confidence to level up your strategy, build a better roadmap and make informed decisions.&nbsp;<\/p>\n\n\n\n<p>If you haven\u2019t started yet with video marketing, don\u2019t worry, we have got you covered. Find out what your marketing strategy has been lacking.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Key Takeaways For You:<\/strong> <strong> ?<\/strong><br><br>\u2b9e Why rely on video marketing statistics?<br><br>\u2b9e Statistics on audience behaviour and video consumption trends.<br><br>\u2b9e Video type statistics across 20+ industries.<br><br>\u2b9e Proven video marketing stats to boost your business strategy.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#why_are_video_marketing_statistics_important\" >Why are Video Marketing Statistics Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#key_video_marketing_statistics_to_consider_in_2026\" >Key Video Marketing Statistics to Consider in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#statistics_showing_how_video_marketing_helps_businesses_marketers\" >Statistics Showing How Video Marketing Helps Businesses &amp; Marketers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#1_98_of_marketers_include_video_marketing_in_their_marketing_strategies\" >1. 98% of marketers include video marketing in their marketing strategies.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#2_68_of_marketers_are_convinced_to_use_video_in_their_strategy_by_2025\" >2. 68% of marketers are convinced to use video in their strategy by 2025.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#3_in_2025_89_of_businesses_will_be_using_video_marketing\" >3. In 2025, 89% of businesses will be using video marketing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#4_54_of_marketers_use_live_action_video_for_marketing\" >4. 54% of marketers use live action video for marketing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#5_90_of_video_marketers_use_youtube_as_part_of_their_marketing_strategy\" >5. 90% of video marketers use YouTube as part of their marketing strategy.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#6_marketers_use_short-form_video_formats_like_tiktok_instagram_reels_and_youtube_shorts\" >6. Marketers use short-form video formats like TikTok, Instagram Reels and YouTube Shorts.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#top_video_consumption_statistics\" >Top Video Consumption Statistics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#7_on_average_individuals_spend_about_17_hours_a_week_watching_online_video_content_which_is_at_least_145_minutes_per_day\" >7. On average, Individuals spend about 17 hours a week watching online video content, which is at least 145 minutes per day.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#8_75_of_individuals_favor_watching_videos_in_a_horizontal_format_on_their_mobile_devices\" >8. 75% of individuals favor watching videos in a horizontal format on their mobile devices.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#9_you_can_achieve_a_retention_rate_of_more_than_50_if_you_create_videos_that_are_90_seconds_or_less\" >9. You can achieve a retention rate of more than 50% if you create videos that are 90 seconds or less.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#10_more_than_75_of_videos_are_accessed_via_mobile_devices_only\" >10. More than 75% of videos are accessed via mobile devices only.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#11_75_of_viewers_watch_short-form_video_content_on_their_mobile_devices\" >11. 75% of viewers watch short-form video content on their mobile devices.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#top_video_marketing_statistics_that_every_marketer_should_know_in_2026\" >Top Video Marketing Statistics that Every Marketer Should Know in 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#12_more_than_70_of_marketers_have_decided_to_invest_more_in_webinars\" >12. More than 70% of marketers have decided to invest more in webinars.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#13_22_of_marketing_videos_are_screen-recorded_by_marketers\" >13. 22% of marketing videos are screen-recorded by marketers.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#14_93_of_marketers_reported_having_a_better_roi_from_video_marketing\" >14. 93% of marketers reported having a better ROI from video marketing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#15_37_of_marketers_dont_know_how_to_get_started_with_video_marketing\" >15. 37% of marketers don&#8217;t know how to get started with video marketing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#16_1399_of_marketers_plan_to_invest_more_in_video_marketing_channels_in_2025\" >16. 13.99% of marketers plan to invest more in video marketing channels in 2025.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#17_71_of_b2b_marketers_and_66_of_b2c_marketers_use_video_marketing\" >17. 71% of B2B Marketers and 66% of B2C Marketers use Video Marketing.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#ai_video_creation_statistics_for_effortless_video_marketing_in_2026\" >AI Video Creation Statistics for Effortless Video Marketing in 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#18_63_of_video_marketers_use_ai_tools_for_creating_videos_or_editing_videos\" >18. 63% of video marketers use AI tools for creating videos or editing videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#19_only_37_of_marketers_are_not_using_ai_video_editing_tools_and_still_rely_on_traditional_video_editors\" >19. Only 37% of marketers are not using AI video editing tools and still rely on traditional video editors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#20_today_77_of_video_editing_tools_include_ai-based_automated_editing_features_that_cut_video_production_time_in_half\" >20. Today, 77% of video editing tools include AI-based automated editing features that cut video production time in half.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#video_marketing_roi_statistics\" >Video Marketing ROI Statistics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#21_11_of_marketers_has_a_bling_perception_video_marketing_is_high_of_cost\" >21. 11% of marketers has a bling perception video marketing is high of cost.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#22_20_of_marketers_cite_costs_as_a_barrier_to_investing_in_video_marketing_limiting_their_ability_to_maximize_roi\" >22. 20% of marketers cite costs as a barrier to investing in video marketing, limiting their ability to maximize ROI.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#23_36_of_marketers_believe_that_the_costs_associated_with_video_marketing_are_getting_cheaper\" >23. 36% of marketers believe that the costs associated with video marketing are getting cheaper.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#video_engagement_and_conversion_statistics\" >Video Engagement and Conversion Statistics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#24_70_of_viewers_purchased_a_product_or_service_after_seeing_a_brand_on_youtube\" >24. 70% of viewers purchased a product or service after seeing a brand on YouTube.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#25_66_of_video_marketers_expand_their_roi_through_video_engagement\" >25. 66% of video marketers expand their&nbsp; ROI through video engagement.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#26_online_videos_have_an_audience_engagement_rate_of_92_across_the_globe\" >26. Online videos have an audience engagement rate of 92% across the globe.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#27_82_of_consumers_feel_that_videos_convince_them_to_make_a_purchase\" >27. 82% of consumers feel that videos convince them to make a purchase.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#28_youtube_shorts_has_the_highest_engagement_rate_compared_to_other_video_content_formats\" >28. YouTube Shorts has the highest engagement rate compared to other video content formats.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#29_90_of_marketers_say_video_increased_brand_awareness_and_viewer_engagement\" >29. 90% of marketers say video increased brand awareness and viewer engagement.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#social_media_video_marketing_statistics_you_must_know\" >Social Media Video Marketing Statistics You Must Know<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#30_social_media_videos_are_shared_12x_more_often_than_text_and_photos\" >30. Social media videos are shared 12x more often than text and photos.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#31_videos_that_are_posted_on_social_media_are_viewed_48_more\" >31. Videos that are posted on social media are viewed 48% more.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#32_the_money_spent_on_social_media_advertising_is_projected_to_reach_2767_billion_in_2025\" >32. The money spent on social media advertising is projected to reach $276.7 billion in 2025.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#33_66_of_social_media_video_marketers_use_both_facebook_and_instagram_for_productive_video_distribution\" >33. 66% of social media video marketers use both Facebook and Instagram for productive video distribution.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#34_by_2026_69_of_video_marketers_create_social_media_videos_for_distribution_across_multiple_channels\" >34. By 2026, 69% of video marketers create social media videos for distribution across multiple channels.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#35_73_of_consumers_have_been_influenced_by_a_brands_social_media_presence_when_making_purchasing_decisions\" >35. 73% of consumers have been influenced by a brand\u2019s social media presence when making purchasing decisions.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#video_marketing_channels_statistics\" >Video Marketing Channels Statistics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#36_instagram_ranks_3rd_as_the_most_popular_social_network_with_2_billion_monthly_active_users\" >36. Instagram ranks 3rd as the most popular social network, with 2 billion monthly active users.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#37_india_has_37805_million_facebook_users_while_the_united_states_has_1938_million_facebook_users\" >37. India has 378.05 million Facebook users,&nbsp; while the United States has 193.8 million Facebook users.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#38_x_has_4153_million_users_worldwide\" >38. X has 415.3 million users worldwide.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#39_there_are_over_1_billion_users_on_linkedin\" >39. There Are Over 1 Billion Users on LinkedIn.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#40_youtube_premium_had_roughly_125_million_users_as_of_2025\" >40. YouTube Premium Had Roughly 125 Million Users as of 2025.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#%e2%8f%b3_long-form_vs_short-form_videos_statistics\" >\u23f3 Long-Form vs Short-Form Videos Statistics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#41_shorts_and_reels_are_said_to_generate_200_billion_daily_views_globally\" >41. Shorts and reels are said to generate 200+ billion daily views globally.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#42_there_is_a_75_increase_in_short%e2%80%91form_video_consumption_worldwide\" >42. There is a 75% increase in short\u2011form video consumption worldwide.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#43_long-form_videos_are_watched_by_53_of_gen_z_users_on_social_media\" >43. Long-form videos are watched by&nbsp; 53% of Gen Z users on social media.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#44_75_of_people_say_they_prefer_to_watch_short-form_content_on_their_mobile\" >44. 75% of people say they prefer to watch short-form content on their mobile.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#45_44_of_people_would_like_to_watch_a_short-form_video_rather_than_a_long-form_video_when_it_comes_to_viewing_an_explainer_video\" >45. 44% of people would like to watch a short-form video rather than a long-form video when it comes to viewing an explainer video.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#why_choose_a_video_marketing_platform_for_your_business\" >Why Choose a Video Marketing Platform for your Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/#let_video_marketing_be_your_guiding_star\" >Let Video Marketing Be Your Guiding Star<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why_are_video_marketing_statistics_important\"><\/span>Why are Video Marketing Statistics Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A reliable way to make informed decisions is to evaluate data gathered by other organizations on video marketing. If the majority of them report positive results and successful outcomes, this serves as a strong indicator for you to proceed confidently. By leveraging statistics, you can make timely, data-based decisions rather than relying on guesswork.<\/p>\n\n\n\n<p>While luck, assumption and presumptions may play a major role, they are insufficient on their own. You need concrete statistical reports essential to anticipate challenges and opportunities in your business, especially in video marketing growth. Set aside your hesitations; it\u2019s time to conclude how you plan to advance your video marketing goals moving forward.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Things to know? :&nbsp;<\/strong><br><br><strong>Video marketing insights<\/strong> have become a major resource for various industries nowadays. Reason? The virtual events industry revenue is expected to reach approximately<a href=\"https:\/\/www.gudsho.com\/blog\/webinar-statistics\/\"> $103 billion<\/a> by 2032.<br><br>The<strong> scope of video marketing is immense on the <\/strong><a href=\"https:\/\/www.gudsho.com\/\">GUDSHO <\/a>and these highly researched video marketing statistics will show you why.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"key_video_marketing_statistics_to_consider_in_2026\"><\/span>Key Video Marketing Statistics to Consider in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to recent studies, video marketing is considered the most significant tool for businesses to connect with audiences for impactful conversion. And statistics are the main source of inspiration that will help you make smarter marketing decisions, boost engagement, increase conversions and maximize ROI. These lists of statistics come with actionable insights to help you simplify video marketing goals, ensuring results in the long term.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/06\/17102950\/video-marketing-usage-statistics-800x418.webp\" alt=\"video marketing usage statistics\" class=\"wp-image-16271\" style=\"width:820px;height:auto\" srcset=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/06\/17102950\/video-marketing-usage-statistics-800x418.webp 800w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/06\/17102950\/video-marketing-usage-statistics-300x157.webp 300w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/06\/17102950\/video-marketing-usage-statistics-768x401.webp 768w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/06\/17102950\/video-marketing-usage-statistics-1536x803.webp 1536w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/06\/17102950\/video-marketing-usage-statistics.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abou<strong>t 98% of marketers<\/strong> include video marketing in their marketing strategies.<\/li>\n\n\n\n<li><strong>87% of marketers<\/strong> claim they are happy with the<strong> video marketing ROI in 2025<\/strong>.<\/li>\n\n\n\n<li>Video marketing is primarily used by <strong>71% of B2B Marketers<\/strong> and <strong>66% of B2C Marketers.<\/strong><\/li>\n\n\n\n<li><strong>9 out of 10 marketers<\/strong> claim video marketing has given them a <strong>better ROI than other strategies<\/strong>.<\/li>\n\n\n\n<li><strong>62% of consumers<\/strong> learn about a brand or product by <strong>watching video content.&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>89% of customers<\/strong> feel that they want to see more <strong>videos from their favourite brands.<\/strong><\/li>\n\n\n\n<li><strong>32% of businesses<\/strong> have created <strong>product demo videos<\/strong> for their customers.&nbsp;<\/li>\n\n\n\n<li>There are over <strong>1 billion users on LinkedIn.<\/strong><\/li>\n\n\n\n<li><strong>70% of Instagram users<\/strong> tend to follow high-profile brands from <strong>Instagram stories.<\/strong><\/li>\n\n\n\n<li>More than <strong>70% of marketers <\/strong>have decided to invest more in <strong>webinars for video marketing.&nbsp;<\/strong><\/li>\n\n\n\n<li>For<strong> 90% of marketers<\/strong> videos increased <strong>brand awareness and viewer engagement<\/strong>.<\/li>\n<\/ul>\n\n\n\n<section class=\"interested2\">\n<div class=\"interested-inn2\">\n<div class=\"flag2\">\n<div class=\"boximg\"> <\/div>\n<\/div><div class=\"flex-box\">\n<div class=\"left-part\">\nYour Video Strategy Deserves a Smarter Platform, Try GUDSHO\n<\/div>\n<div class=\"right-part\"><a class=\"btns\" rel=\"nofollow noopener\" href=\"javascript:void(0);\" onclick=\"togglePopup('popupOverlay', 'open'); return false;\">Try for Free<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"statistics_showing_how_video_marketing_helps_businesses_marketers\"><\/span>Statistics Showing How Video Marketing Helps Businesses &amp; Marketers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do you know that <a href=\"https:\/\/www.insivia.com\/video-marketing-statistics-you-must-know-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">82 % of all internet traffic <\/a>in 2025 came from video content? With trillions of viewers connected to the internet, smartphone-first viewing on peak, 2024, has witnessed a drastic raise in viewer engagement rate, and it keeps growing.<\/p>\n\n\n\n<p>So video marketing is no longer optional; rather, it&#8217;s a highly essential medium now to help businesses and marketers engage with the right audience. As a marketer, you need to gather insights on the way you choose to move forward with video marketing, and here is where you get to decide.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"1_98_of_marketers_include_video_marketing_in_their_marketing_strategies\"><\/span><strong>1. 98% of marketers include video marketing in their marketing strategies<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Video is everywhere, and marketers around the world have started to include it in their marketing strategies, seeing optimal results and maximizing audience engagement. (<strong>Source:<\/strong> <a href=\"https:\/\/www.g2.com\/articles\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">G2<\/a>-2025).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"2_68_of_marketers_are_convinced_to_use_video_in_their_strategy_by_2025\"><\/span><strong>2. 68% of marketers are convinced to use video in their strategy by 2025<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Marketers around the world have started to realise what they have been missing out on by not implementing video marketing in their businesses, and now they are ready to take action.( <strong>Source:<\/strong> <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wyzowl<\/a>&#8211; 2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"3_in_2025_89_of_businesses_will_be_using_video_marketing\"><\/span><strong>3. In 2025, 89% of businesses will be using video marketing.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e A growing number of businesses now use video marketing and are starting to see amplified results. If your business doesn\u2019t fall into this category, you are likely falling behind on current trends and strategy. (<strong>Source:<\/strong> <a href=\"https:\/\/www.wix.com\/blog\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WixBlog<\/a>&#8211; 2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"4_54_of_marketers_use_live_action_video_for_marketing\"><\/span><strong>4. 54% of marketers use live action video for marketing.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e People say videos speak louder than text, but marketers today are a step ahead in using live-action videos to establish authenticity, create emotional connections and foster community building. (<strong>Source:<\/strong> <a href=\"https:\/\/www.outbrain.com\/blog\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Outbrain<\/a>-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"5_90_of_video_marketers_use_youtube_as_part_of_their_marketing_strategy\"><\/span><strong>5. 90% of video marketers use YouTube as part of their marketing strategy.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e YouTube has been widely used by marketers to promote, distribute and embed their video content for maximum visibility, real-time engagement through comments and easy sharing and hosting. (<strong>Source<\/strong>: <a href=\"https:\/\/vidico.com\/news\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vidico<\/a>-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"6_marketers_use_short-form_video_formats_like_tiktok_instagram_reels_and_youtube_shorts\"><\/span><strong>6. Marketers use short-form video formats like TikTok, Instagram Reels and YouTube Shorts.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Based on video consumption trends, these formats are widely used by marketers, as audiences prefer them for being easily accessible, highly engaging and quick to grasp on social media. (<strong>Source<\/strong>: <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot<\/a>-2025)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"top_video_consumption_statistics\"><\/span>Top Video Consumption Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To engage your audience with the right content, you need to assess their viewing habits, trends, preferences, interests and the types of content that generate the highest impressions and watch time for videos. For this, you need to leverage analytics to explore audience behaviour, track their viewing patterns and fine-tune your strategy for the future.<\/p>\n\n\n\n<p>The following statistics explore the growing significance of video consumption and its potential to expand, driven by the impact of video marketing and increasing online engagement in the coming years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"7_on_average_individuals_spend_about_17_hours_a_week_watching_online_video_content_which_is_at_least_145_minutes_per_day\"><\/span><strong>7. On average, Individuals spend about 17 hours a week watching online video content, which is at least 145 minutes per day.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Consuming video content online has become the new norm and people love scrolling through their favourite social media pages or entertainment platforms to engage more immersively. (<strong>Source<\/strong>: <a href=\"https:\/\/www.zebracat.ai\/post\/video-consumption-trends\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zebracat<\/a>-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"8_75_of_individuals_favor_watching_videos_in_a_horizontal_format_on_their_mobile_devices\"><\/span><strong>8. 75% of individuals favor watching videos in a horizontal format on their mobile devices.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Customers love seeing their favourite brands in action, especially through videos that include storytelling and an emotional connection. To capture their attention immediately, keep your videos horizontal for easier viewing while scrolling (<strong>Source<\/strong>: <a href=\"https:\/\/market.us\/statistics\/digital-marketing\/video\/\" rel=\"nofollow noopener\">Market.us<\/a>&#8211; 2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"9_you_can_achieve_a_retention_rate_of_more_than_50_if_you_create_videos_that_are_90_seconds_or_less\"><\/span><strong>9. You can achieve a retention rate of more than 50% if you create videos that are 90 seconds or less.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Keep your videos short and crisp. The lower the viewing time, the higher the retention rate. This way, you can understand your audience\u2019s preferences and how effectively they resonate with your content. (<strong>Source<\/strong>: <a href=\"https:\/\/market.us\/statistics\/digital-marketing\/video\/\" rel=\"nofollow noopener\">Market.us<\/a>-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"10_more_than_75_of_videos_are_accessed_via_mobile_devices_only\"><\/span><strong>10. More than 75% of videos are accessed via mobile devices only.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e People consume videos faster and prefer sharing them with friends and family on their mobile phones. Rather than using social media on tablets or desktops, audiences prefer viewing content on mobile devices, so keep your videos short and mobile-friendly. (<strong>Source<\/strong>: <a href=\"https:\/\/market.us\/statistics\/digital-marketing\/video\/\" rel=\"nofollow noopener\">Market.us<\/a>&#8211; 2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"11_75_of_viewers_watch_short-form_video_content_on_their_mobile_devices\"><\/span><strong>11. 75% of viewers watch short-form video content on their mobile devices.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e People use smartphones more frequently, making short-form videos an effective way to reach them. Platforms like Facebook, <a href=\"https:\/\/www.gudsho.com\/blog\/best-time-to-post-on-youtube\/\">YouTube<\/a>, <a href=\"https:\/\/www.gudsho.com\/blog\/best-time-to-post-on-instagram\/\">Instagram<\/a>, <a href=\"https:\/\/www.gudsho.com\/blog\/best-time-to-post-on-linkedin\/\">LinkedIn<\/a>, and X thrive on this type of content. (<strong>Source<\/strong>: <a href=\"https:\/\/www.emarketer.com\/topics\/topic\/mobile-video\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Emarketer<\/a>-2025)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"top_video_marketing_statistics_that_every_marketer_should_know_in_2026\"><\/span>Top Video Marketing Statistics that Every Marketer Should Know in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17120118\/Types-of-Videos-800x418.webp\" alt=\"Types of Video Content\n\" class=\"wp-image-16276\" srcset=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17120118\/Types-of-Videos-800x418.webp 800w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17120118\/Types-of-Videos-300x157.webp 300w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17120118\/Types-of-Videos-768x401.webp 768w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17120118\/Types-of-Videos-1536x803.webp 1536w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17120118\/Types-of-Videos.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>This section provides a deeper understanding of how marketers use videos as a medium of communication and the various formats they prefer to create quicker and longer-lasting connections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"12_more_than_70_of_marketers_have_decided_to_invest_more_in_webinars\"><\/span><strong>12. More than 70% of marketers have decided to invest more in webinars.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Webinars are the most commonly used video content by marketers, as they are effective in delivering presentations, thought leadership and product or service launch demos to an audience in real-time.&nbsp;(<strong>Source<\/strong>: <a href=\"https:\/\/www.gudsho.com\/blog\/webinar-statistics\/\">GUDSHO<\/a>-2025).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"13_22_of_marketing_videos_are_screen-recorded_by_marketers\"><\/span><strong>13. 22% of marketing videos are screen-recorded by marketers.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Instead of spending more on video creation, marketers today create content by simply using screen recorders or <a href=\"https:\/\/www.gudsho.com\/blog\/how-to-record-a-webinar\/\">webinar recordings<\/a> for repurposing them into various formats for cost-effective and authentic content. (<strong>Source<\/strong>: <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Webfx<\/a>-2025).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"14_93_of_marketers_reported_having_a_better_roi_from_video_marketing\"><\/span><strong>14. 93% of marketers reported having a better ROI from video marketing.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Marketers around the world have reported earning better ROI with video marketing, which has become a motivating factor for various businesses and industries. (<strong>Source<\/strong>: <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics#video-marketing-performance-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot<\/a>-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"15_37_of_marketers_dont_know_how_to_get_started_with_video_marketing\"><\/span><strong>15. 37% of marketers don&#8217;t know how to get started with video marketing.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Some marketers are still unsure of how to get started with video marketing in 2025 but a reliable source of information and a solid video marketing platform can give them a quick start. (<strong>Source<\/strong>: Wyzowl-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"16_1399_of_marketers_plan_to_invest_more_in_video_marketing_channels_in_2025\"><\/span><strong>16. 13.99% of marketers plan to invest more in video marketing channels in 2025.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Marketers have planned to increase their investment in video marketing, as it has delivered the highest ROI compared to any other strategy they have used. (<strong>Source<\/strong>: <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot<\/a>-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"17_71_of_b2b_marketers_and_66_of_b2c_marketers_use_video_marketing\"><\/span><strong>17<\/strong>. <strong>71% of B2B Marketers and 66% of B2C Marketers use Video Marketing<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121700\/Video-Marketing-B2B-vs-B2C-800x418.webp\" alt=\"video marketing trends \" class=\"wp-image-16278\" srcset=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121700\/Video-Marketing-B2B-vs-B2C-800x418.webp 800w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121700\/Video-Marketing-B2B-vs-B2C-300x157.webp 300w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121700\/Video-Marketing-B2B-vs-B2C-768x401.webp 768w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121700\/Video-Marketing-B2B-vs-B2C-1536x803.webp 1536w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121700\/Video-Marketing-B2B-vs-B2C.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>\u2b9e Firmographics speaking B2B and B2C marketers are among the most active participants in video marketing. They have seen a significant increase in performance, paving the way for the rise in video sales growth&nbsp; statistics. (<strong>Source<\/strong>: <a href=\"https:\/\/thesocialshepherd.com\/blog\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Social Shepherd<\/a>&#8211; 2025).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ai_video_creation_statistics_for_effortless_video_marketing_in_2026\"><\/span>AI Video Creation Statistics for Effortless Video Marketing in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Video marketing demands creative, out-of-the-box content to run successful campaigns and promotions. AI video editors and AI content creation tools are revolutionizing the video-making industry. With just a prompt or by selecting ready-made templates, effects and transitions, you can create professional, movie-like videos in minutes.&nbsp;<\/p>\n\n\n\n<p>So, using an AI video creation tool allows you to scale video production while delivering high-quality, cinematic results, without the need for editing skills or time-consuming effort.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"18_63_of_video_marketers_use_ai_tools_for_creating_videos_or_editing_videos\"><\/span><strong>18. 63% of video marketers use AI tools for creating videos or editing videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI video editors have become a core part of modern video marketing workflows. Marketers today are heavily relying on AI to speed up production. Also, it helps them in maintaining high-quality output, keeping up with deadlines and promoting content consistently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"19_only_37_of_marketers_are_not_using_ai_video_editing_tools_and_still_rely_on_traditional_video_editors\"><\/span><strong>19. Only 37% of marketers are not using AI video editing tools and still rely on traditional video editors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The number of marketers still using manual video editing methods is decreasing. This highlights a shift toward automated video editing as efficiency, accuracy, time savings and scalability become top priorities.<\/p>\n\n\n\n<p>The number of users increased significantly in 2025 compared to 2024. In 2024, only 51% of people had used AI to create videos. There was a major rise in adoption in 2025 and this number is expected to grow even further in 2026 and the consecutive years.<\/p>\n\n\n\n<p>Take a close look at the surge in <a href=\"https:\/\/www.gudsho.com\/blog\/ai-video-generator-editing-tools\/\">AI video editors <\/a>over the years. From 51% adoption in 2024, AI video creation is seeing rapid growth in 2025. This signifies strong momentum and suggests that adoption will continue to rise steadily in the coming years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"20_today_77_of_video_editing_tools_include_ai-based_automated_editing_features_that_cut_video_production_time_in_half\"><\/span><strong>20. Today, 77% of video editing tools include AI-based automated editing features that cut video production time in half.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI-driven video editors have become the new norm in the video editing industry. As a result, existing video editing software is being updated with AI features. This is evident, as AI significantly reduces production time, allowing teams to create more content faster. This has resulted in more user sign-ups for video editing tools compared to previous years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"video_marketing_roi_statistics\"><\/span>Video Marketing ROI Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You never have to doubt the impact a video can have on your audience. These statistics demonstrate how businesses and brands can invest in videos within a reasonable budget, without a second thought, ensuring that your video strategy delivers profitable results.<\/p>\n\n\n\n<p>Here is a list of statistics that lets you explore just how cost-effective video marketing can be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"21_11_of_marketers_has_a_bling_perception_video_marketing_is_high_of_cost\"><\/span><strong>21. 11% of marketers has a bling perception video marketing is high of cost<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e With so many strategies emerging, marketers sometimes hesitate to use video marketing due to false perceptions on costs, which can prevent them from exploring its benefits and making progress. (<strong>Source<\/strong>: <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot<\/a>-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"22_20_of_marketers_cite_costs_as_a_barrier_to_investing_in_video_marketing_limiting_their_ability_to_maximize_roi\"><\/span><strong>22. 20% of marketers cite costs as a barrier to investing in video marketing, limiting their ability to maximize ROI.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e When thinking about video marketing costs, marketers often fail to foresee their goals and maximize ROI, missing out on the full range of benefits they could psosisbly achieve with it.&nbsp;(<strong>Source<\/strong>: <a href=\"https:\/\/vidico.com\/news\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vidico<\/a>-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"23_36_of_marketers_believe_that_the_costs_associated_with_video_marketing_are_getting_cheaper\"><\/span><strong>23. 36% of marketers believe that the costs associated with video marketing are getting cheaper.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e To marketers who truly see the potential of video marketing, the costs and expenses related to it often seem reasonable, as they focus on the bigger picture, the profit. (<strong>Source<\/strong>: Wyzwol-2025)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"video_engagement_and_conversion_statistics\"><\/span>Video Engagement and Conversion Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Videos speak powerfully and connect emotionally with the audience. But how do you convert? That&#8217;s what these stats highlight. While you have the tool in your hand, how focused are you on the details of delivering the content the right way for maximum ROI? Let&#8217;s see!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"24_70_of_viewers_purchased_a_product_or_service_after_seeing_a_brand_on_youtube\"><\/span><strong>24. 70% of viewers purchased a product or service after seeing a brand on YouTube<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e YouTube, being the most sought-after video platform helps people look for brand, product or service videos before deciding on spending their hard-earned money.&nbsp;(<strong>Source<\/strong>: <a href=\"https:\/\/www.dash.app\/blog\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dash.App<\/a>&#8211; 2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"25_66_of_video_marketers_expand_their_roi_through_video_engagement\"><\/span><strong>25. 66% of video marketers expand their&nbsp; ROI through video engagement.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Marketers believe that videos help maximise ROI by engaging the audience, resulting in video engagement through likes, reposts and content shares. (<strong>Source:<\/strong> Wyzowl-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"26_online_videos_have_an_audience_engagement_rate_of_92_across_the_globe\"><\/span><strong>26. Online videos have an audience engagement rate of 92% across the globe<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e When there is a captivating video to watch, chances are that it will attract a maximum number of viewers worldwide who are ready to watch and share it. (<strong>Source:<\/strong> Dash.App- 2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"27_82_of_consumers_feel_that_videos_convince_them_to_make_a_purchase\"><\/span><strong>27. 82% of consumers feel that videos convince them to make a purchase.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e People hesitate to spend due to trust issues with fake news and video advertising. However, authentic content with demos, testimonials and case studies builds trust and influences decisions. (<strong>Source:<\/strong> Wyzowl-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"28_youtube_shorts_has_the_highest_engagement_rate_compared_to_other_video_content_formats\"><\/span><strong>28. YouTube Shorts has the highest engagement rate compared to other video content formats.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e YouTube Shorts achieves the highest engagement rate because of its short video length. As a fast-paced format, it keeps viewers watching and encourages more likes, comments and shares compared to longer videos (<strong>Source:<\/strong> <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot<\/a>-2024)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"29_90_of_marketers_say_video_increased_brand_awareness_and_viewer_engagement\"><\/span><strong>29. 90% of marketers say video increased brand awareness and viewer engagement.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e The ultimate goal of video marketing is to improve brand awareness, maximize viewer engagement and make the most of that opportunity by creating extraordinary content. (<strong>Source:<\/strong> Wyzowl-2025)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"social_media_video_marketing_statistics_you_must_know\"><\/span>Social Media Video Marketing Statistics You Must Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You might have already realized the power of social media. While many businesses use social media effectively, only a few have leveraged videos through the TOFU, MOFU and BOFU funnels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"30_social_media_videos_are_shared_12x_more_often_than_text_and_photos\"><\/span><strong>30. Social media videos are shared 12x more often than text and photos.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Earlier, it was posts for birthdays, announcements, ad campaigns and copies. But now, social media is flooded with videos and people multiply its reach by sharing them more often to showcase their emotions or to make recommendations. (<strong>Source:<\/strong> G2-2025).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"31_videos_that_are_posted_on_social_media_are_viewed_48_more\"><\/span><strong>31. Videos that are posted on social media are viewed 48% more.&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Who doesn&#8217;t have a social media account? People around the world, even from remote areas own a social media profile, preferring to watch videos to stay informed or pass the time. (<strong>Source:<\/strong> G2-2025).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"32_the_money_spent_on_social_media_advertising_is_projected_to_reach_2767_billion_in_2025\"><\/span><strong>32. The money spent on social media advertising is projected to reach $276.7 billion in 2025<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Businesses and corporations are increasingly investing in video marketing, primarily targeting social media audiences and are ready to spend billions as part of their conversion strategy. (<strong>Source<\/strong>: <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sproutsocial<\/a>-2025)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"33_66_of_social_media_video_marketers_use_both_facebook_and_instagram_for_productive_video_distribution\"><\/span><strong>33. 66% of social media video marketers use both Facebook and Instagram for productive video distribution.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Compared to other social media channels, marketers prefer to simultaneously publish and promote videos on Facebook and Instagram because of their vast audience and the fact that they are used by millions of users every day. (<strong>Source:<\/strong> <a href=\"https:\/\/www.sellerscommerce.com\/blog\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sellerscommerce<\/a>-2026).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"34_by_2026_69_of_video_marketers_create_social_media_videos_for_distribution_across_multiple_channels\"><\/span><strong>34. By 2026, 69% of video marketers create social media videos for distribution across multiple channels<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e This highlights that social media video is the top marketing focus for brand visibility, especially when the videos are shared across at the best times to post on Instagram, Facebook, YouTube, LinkedIn, and more for maximum reach. (<strong>Source:<\/strong> <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wyzowl<\/a>-2026).<\/p>\n\n\n\n<p>Instagram is the talk of the town because modern life revolves around it, as it sets trends, lifestyles and status. The platform serves as an entertaining hub through engaging posts and stories that build strong visibility, especially when you consider the <a href=\"https:\/\/www.gudsho.com\/blog\/best-time-to-post-on-instagram\/\">best times to post on Instagram<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"35_73_of_consumers_have_been_influenced_by_a_brands_social_media_presence_when_making_purchasing_decisions\"><\/span><strong>35. 73% of consumers have been influenced by a brand\u2019s social media presence when making purchasing decisions.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Marketers who promote their brand on social media feel that their consumers are influenced and make purchasing decisions based on the videos they deliver in a way that highlights the pain points their brand solves. (<strong>Source:<\/strong> <a href=\"https:\/\/thesocialshepherd.com\/blog\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Social Shepherd<\/a>&#8211; 2025).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"video_marketing_channels_statistics\"><\/span>Video Marketing Channels Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By analyzing which social media platforms your target audience spends most of their time on, you can easily reach their feed with content that resonates with their interests and scrolling habits. This also helps you make data-driven decisions, optimize your strategy and make sure that your content achieves maximum impact.<\/p>\n\n\n\n<p>Let&#8217;s take a look at the statistics that highlight the top-ranking social media platforms that set the <em>video marketing trends<\/em> for marketers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121826\/which-social-media-platforms-should-you-use-for-your-business-800x418.webp\" alt=\"Which Social Media Platforms Should You Use for Your Business?\n\" class=\"wp-image-16279\" srcset=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121826\/which-social-media-platforms-should-you-use-for-your-business-800x418.webp 800w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121826\/which-social-media-platforms-should-you-use-for-your-business-300x157.webp 300w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121826\/which-social-media-platforms-should-you-use-for-your-business-768x401.webp 768w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121826\/which-social-media-platforms-should-you-use-for-your-business-1536x803.webp 1536w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17121826\/which-social-media-platforms-should-you-use-for-your-business.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"36_instagram_ranks_3rd_as_the_most_popular_social_network_with_2_billion_monthly_active_users\"><\/span><strong>36. Instagram ranks 3rd as the most popular social network, with 2 billion monthly active users<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e With this, you can analyze the scope of your content engagement rate and measure the success of your content using analytics specifically tailored to video marketing for businesses. (<strong>Source:<\/strong> <a href=\"https:\/\/backlinko.com\/instagram-users\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Backlinko<\/a>-2025).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"37_india_has_37805_million_facebook_users_while_the_united_states_has_1938_million_facebook_users\"><\/span><strong>37. India has 378.05 million Facebook users,&nbsp; while the United States has 193.8 million Facebook users.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e The number of users differs by country, so targeting an audience alone is not enough; you should fine-tune your content based on the viewer\u2019s geographic location, language, culture and creed. (<strong>Source:<\/strong> <a href=\"https:\/\/thesocialshepherd.com\/blog\/social-media-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Social Shepherd<\/a>-2025).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"38_x_has_4153_million_users_worldwide\"><\/span><strong>38. X has 415.3 million users worldwide<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e It is important to segregate professional networks from personal hubs. X is used by politicians, celebrities, journalists and businesses, so plan videos tailored to these audiences with video marketing effectiveness in mind. (<strong>Source:<\/strong> <a href=\"https:\/\/sproutsocial.com\/insights\/twitter-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sproutsocial<\/a>-2025).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"39_there_are_over_1_billion_users_on_linkedin\"><\/span><strong>39. There Are Over 1 Billion Users on LinkedIn.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e As the audience for each platform differs, with LinkedIn focusing on individuals, businesses, job seekers, recruiters, professionals, companies and thought leaders, you have 1 billion screens to reach, so make every second of the video count. (<strong>Source:<\/strong> <a href=\"https:\/\/thesocialshepherd.com\/blog\/linkedin-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Social Shepherd<\/a>&#8211; 2025).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"40_youtube_premium_had_roughly_125_million_users_as_of_2025\"><\/span><strong>40. YouTube Premium Had Roughly 125 Million Users as of 2025.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Last but not least, YouTube has become the most sought-after video marketing platform, embracing videos from all ethnicities and backgrounds. So make the most of it. (<strong>Source:<\/strong> <a href=\"https:\/\/thesocialshepherd.com\/blog\/youtube-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Social Shepherd<\/a>-2025).<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><span class=\"ez-toc-section\" id=\"%e2%8f%b3_long-form_vs_short-form_videos_statistics\"><\/span>\u23f3 Long-Form vs Short-Form Videos Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you are well aware of consumer behavior in video marketing, it&#8217;s time to explore the types of content that have been viewed the most by your audience. We have some quite interesting stats on that!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"41_shorts_and_reels_are_said_to_generate_200_billion_daily_views_globally\"><\/span><strong>41. Shorts and reels are said to generate 200+ billion daily views globally.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e This shows that, regardless of age, gender or demographics, Shorts and Reels reach a massive audience, making it an impactful way for engaging the right target audience every day. (<strong>Source:<\/strong> <a href=\"https:\/\/techrt.com\/short-vs-long-video-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TECHRT<\/a>-2026)<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"42_there_is_a_75_increase_in_short%e2%80%91form_video_consumption_worldwide\"><\/span><strong>42. There is a 75% increase in short\u2011form video consumption worldwide.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e This indicates that audiences have more time for short-form videos and its rapidly becoming the most popular content type globally, driving higher engagement and viewer preference. (<strong>Source:<\/strong> <a href=\"https:\/\/techrt.com\/short-vs-long-video-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TECHRT<\/a>-2026).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"43_long-form_videos_are_watched_by_53_of_gen_z_users_on_social_media\"><\/span><strong>43. Long-form videos are watched by&nbsp; 53% of Gen Z users on social media.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e The length of the video depends on the type of content you deliver. For Gen Z, it&#8217;s mostly about learning a skill, finding a solution or exploring hot topics,&nbsp; in such cases, long-form videos are more welcomed. (<strong>Source<\/strong><a href=\"https:\/\/www.emarketer.com\/topics\/topic\/mobile-video\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>:<\/strong><\/a> <a href=\"https:\/\/www.emarketer.com\/topics\/topic\/mobile-video\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">eMarketer<\/a>-2025).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"44_75_of_people_say_they_prefer_to_watch_short-form_content_on_their_mobile\"><\/span><strong>44. 75% of people say they prefer to watch short-form content on their mobile.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e This is a critical statistic to consider,&nbsp; the content delivery device plays a crucial role when you plan your content. You can create stunning and enticing content that looks captivating on mobile devices. (<strong>Source:<\/strong> eMarketer-2025).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"45_44_of_people_would_like_to_watch_a_short-form_video_rather_than_a_long-form_video_when_it_comes_to_viewing_an_explainer_video\"><\/span><strong>45. 44% of people would like to watch a short-form video rather than a long-form video when it comes to viewing an explainer video.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2b9e Explaining a concept can be lengthy, so keeping it concise helps retain viewers, minimizes drop-off rates and earns shares and likes.&nbsp;(<strong>Source:<\/strong> Wyzowl- 2025).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why_choose_a_video_marketing_platform_for_your_business\"><\/span>Why Choose a Video Marketing Platform for your Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17122019\/benefits-of-video-marketing-800x418.webp\" alt=\"Why Choose a Video Marketing Platform\" class=\"wp-image-16281\" srcset=\"https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17122019\/benefits-of-video-marketing-800x418.webp 800w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17122019\/benefits-of-video-marketing-300x157.webp 300w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17122019\/benefits-of-video-marketing-768x401.webp 768w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17122019\/benefits-of-video-marketing-1536x803.webp 1536w, https:\/\/d2eubz9iqjkzba.cloudfront.net\/blog\/wp-content\/uploads\/2025\/04\/17122019\/benefits-of-video-marketing.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>You have likely heard about the growth of video marketing and its rise in popularity, especially as video marketing platforms gain traction among businesses and marketers. That\u2019s because, whether it\u2019s video promotions, video creation, editing, sharing videos on social media or measuring the performance of your video content, everything can be managed from one undefined platform.<\/p>\n\n\n\n<p>&nbsp;Do not gasp in disbelief, yes, you heard it right! That\u2019s what video marketing can do for you. All you need to do is sign up and get started. The rest will be taken care of while you sit back and enjoy the results as the platform handles everything with just a few clicks.<\/p>\n\n\n\n<p>Speaking of which, GUDSHO operates as a marketer-friendly, video-first marketing platform with built-in promotional features that help you create, edit, record, host, embed, market videos and manage webinars seamlessly on popular social media platforms. This platform covers :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.gudsho.com\/video-editor\/\">Video editing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gudsho.com\/video-hosting\/embed-video\">Video embedding<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.gudsho.com\/webinar\/webinar-platform\">Live webinar <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gudsho.com\/social\/\">Social media management tool&nbsp;<\/a><\/li>\n\n\n\n<li>Video analytics<\/li>\n\n\n\n<li><a href=\"https:\/\/www.gudsho.com\/video-hosting\/\">Video hosting&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<p>With platforms like this buzzing around, video marketing adoption rates have spiked tremendously, and it\u2019s high time you implement it as a marketer in your strategy.<\/p>\n\n\n\n<section class=\"interested2\">\n<div class=\"interested-inn2\">\n<div class=\"flag2\">\n<div class=\"boximg\"> <\/div>\n<\/div><div class=\"flex-box\">\n<div class=\"left-part\">\nMarketers trust GUDSHO to deliver video experiences that convert.\n<\/div>\n<div class=\"right-part\"><a class=\"btns\" rel=\"nofollow noopener\" href=\"javascript:void(0);\" onclick=\"togglePopup('popupOverlay', 'open'); return false;\">Try for Free<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"let_video_marketing_be_your_guiding_star\"><\/span>Let Video Marketing Be Your Guiding Star<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Though the statistics are recent updates, the video marketing future projections can be predicted and anticipated. We hope these statistics guide you toward success by helping you focus on what truly matters to effectively expand audience reach, build brand awareness, and increase sales and ROI.<\/p>\n\n\n\n<p>So, start planning and implementing your video marketing strategy to achieve the industry success benchmark you\u2019ve been aiming for all along.<span id=\"docs-internal-guid-947d3796-7fff-5380-1cf8-93ed503b9113\"><\/span><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Video marketing is a prized asset for marketers, businesses and independent creators across the globe and there\u2019s no debating that.&nbsp; Here\u2019s why we are so sure! This curated list of powerful video marketing statistics will give you the confidence to level up your strategy, build a better roadmap and make informed decisions.&nbsp; If you haven\u2019t &#8230; <a title=\"40+ Must-Know Video Marketing Statistics for 2026 [Updated]\" class=\"read-more\" href=\"https:\/\/www.gudsho.com\/blog\/video-marketing-statistics\/\" aria-label=\"More on 40+ Must-Know Video Marketing Statistics for 2026 [Updated]\">Read more<\/a><\/p>\n","protected":false},"author":10,"featured_media":16263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[439],"tags":[],"class_list":["post-15591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing"],"_links":{"self":[{"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/posts\/15591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/comments?post=15591"}],"version-history":[{"count":63,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/posts\/15591\/revisions"}],"predecessor-version":[{"id":18815,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/posts\/15591\/revisions\/18815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/media\/16263"}],"wp:attachment":[{"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/media?parent=15591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/categories?post=15591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gudsho.com\/blog\/wp-json\/wp\/v2\/tags?post=15591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}