10 Reasons Why Video Creators Must Consider YouTube Alternatives

As a video creator, YouTube is likely part of your online presence. With over 2 billion active monthly users and over one billion hours of video watched daily, YouTube is undoubtedly one of the largest video-sharing platforms in the world. But in spite, why are so many creators also choosing and exploring YouTube alternatives to accelerate their growth? 🤔

However, as the platform grows, it is becoming increasingly evident that YouTube is not the only option for content creators. Many creators are beginning to explore YouTube alternatives for a variety of reasons.

One of the most significant issues with YouTube is the increasing lack of control that creators have over their content. As YouTube grows, it is becoming more difficult for creators to share their content without being subject to censorship and demonetization.

YouTube’s algorithmic policies and content guidelines are increasingly restrictive, leaving many creators feeling that their freedom of expression is being curtailed.

In addition to these concerns, many creators are beginning to feel disillusioned with YouTube’s monetization policies. While the platform allows creators to monetize their content through advertising revenue, its monetization policies are often opaque and inconsistent.

What Makes YouTube Problematic For Creators?

Random Demonetizations

Demonetization on YouTube is the biggest issue that creators face. No matter how many millions of subscribers a creator has, their channel can be demonetized, and many times, they can’t do anything about it. Demonetizing the channels started happening more intensely on YouTube when many creators complained about other creators using their music or clips to make their own videos. It’s believed that YouTube is far stricter in its terms than it should be.

It’s no wonder if your entire video gets blocked for using a 10-second clip, as it happened with the YouTuber Rick Beato.

Little Flexibility In Ad Campaigns

YouTube offers minimal options when it comes to ad campaigns. Creators can’t choose their advertisers, so the ads they show on their channel might not always be relevant to their content. You can also not control how many times the ads will appear and how many times a particular ad will appear.

No Control Over CPM

CPM, or the cost per thousand impressions, can’t be set by the advertisers; instead, it’s calculated by YouTube’s algorithm after inspecting many aspects.

Significant Division Of Earnings

Giving up 45% of your earnings to YouTube is mandatory, a large chunk of your earnings. This forces creators to look for alternatives that only demand a little of their earnings.

Limited Analytics

Analytics are the most important aspect of understanding your audience and improving how you market your brands and products. However, if the data is limited, there is little you can do. There are many important factors that YouTube doesn’t provide to its creators; hence, the creators do not have enough information about their viewers’ engagement.

Challenges About Earning Money On YouTube 

With YouTube’s terms getting stricter and algorithm updates getting random, it’s not an easy task to earn on YouTube. Let’s get to know some of the major challenges creators face when earning from YouTube.

Advertisers’ Preferences About The Content-Type

YouTube’s revenue comes from the advertisers, and these advertisers might often be too picky about the content type. This means that they might not wanna put their ads on certain types of content. The same makes it difficult for creators to get ads from some big brands; hence, their reach remains limited. This also makes creators choose only content that is universally accepted instead of content that involves sexual discussions, LGBT issues, and similar material.

No Space For Controversial Topics

For monetization, creating content on topics that might make others raise eyebrows is a bad idea. Any content that includes even a bit of nudity, explicit content, or sensitive topics gets disapproved by YouTube. Even the thumbnails that creators choose determine if youTube approves it or not. A thumbnail image that represents any of the above-said content gets taken down by YouTube.

30 Seconds Of Watch Requirement

On YouTube, creators’ major income comes from advertisements. However, YouTube only considers an ad watched if it’s watched for at least 30 seconds. Users who skip ads do not support you in your earnings.

Subscriber Count Matters

YouTube gives priority to those with a huge number of subscribers or fanbase. This is because the more subscribers there are, the more ads would be watched, and the more revenue would be generated. The same demotivates new creators that they might not try their luck anymore.

Why Should Creators Consider YouTube Alternatives?

If you’re a content creator, it’s worth exploring YouTube alternatives to see if they might fit your content and goals better. By diversifying your online presence and exploring new platforms, you can reach new audiences, connect with fans, and potentially earn more money from your content.

In this article, let us look into 10 reasons why content creators must explore beyond YouTube to enrich their content and grow on a global scale:

1. More Creative Freedom
2. No Monetization Mayhem
3. Reach The Right Audience
4. Your Content, Your Cash
5. Diverse Revenue Streams
6. Sparse Competition
7. Get Discovered More
8. Supportive Partnerships
9. High Growth Factor
10. Audience Willing To Pay

Many creators are finding that it is becoming increasingly difficult to make a living solely through YouTube, leading them to explore monetization options.

Fortunately, a growing number of YouTube alternatives provide creators with more control over their content and monetization options. These platforms offer a variety of features, including more transparent monetization policies, greater freedom of expression, and more targeted audiences.

1. More Creative Freedom 😎

YouTube’s content guidelines can be vague and sometimes inconsistent, making creators feel their freedom of expression is being cut. Many YouTube alternatives give creators more freedom to create the content they want without fear of censorship or demonetization.

Nothing is more saddening for a creator than someone dictating and chopping off their artistic wings. At the same time, YouTube alternatives provide creators channels they can fully own to stream and sell their content without much “poking the nose” from the stakeholders.

2. No Monetization Mayhem 💸

YouTube’s monetization policies can sometimes be irregular, making creators struggle to make a living solely through the platform. Many YouTube alternatives provide more transparent and consistent monetization policies, giving creators greater control over their income streams.

The best part about most video monetization platforms is that creators can create exclusive channels in minutes. All it takes is a few minutes to upload your content.

And that’s not it: Creators can set the desired prices and do not have to depend on views to validate their capital. They can earn money every time their videos are subscribed/bought online.

3. Reach The Right Audience 🎯

There is no doubt that YouTube has a massive user base, but many of those users may not be interested in your specific content. Many YouTube alternatives offer more targeted audiences, allowing creators to reach the people who are most interested in their content.

Beyond just audience, YouTube Alternatives double up as video monetization platforms with millions of users willing to pay for content. Yes, you heard it right!

There’s a huge playground out there with stands full. But the pitch is yet to be propelled. All creators need to do is generate quality content in their niche and promote it righteously. The rest will fall into place.

4. Your Content, Your Cash 💵

Video creators spend sleepless nights and weary weeks burning midnight fuel to produce art out of thin air. And on the contrary, what YouTube pays them is way too less, which is what many creators feel.

YouTube takes a significant cut of creators’ advertising revenue, leaving many feeling they’re not fairly compensated for their work. 

This constitutes a major reason for creators to see YouTube Alternatives, where they are paid decently for their efforts to create content. Many YouTube alternatives offer higher revenue shares, giving creators a better return on their investment.

5. Diverse Revenue Streams 🔥

YouTube’s monetization options are limited to advertising revenue and sponsorships, leaving many creators feeling like they rely too heavily on one income stream. Many YouTube alternatives offer more diverse revenue streams, such as merchandise sales or paid memberships, giving creators more financial stability.

GUDSHO, a premium video monetization and streaming platform for video creators, offers optimistic revenue models for creators to 5x their revenue and growth. With sustainable options like SVOD, TVOD, Donations, Collaborations, and more – Creators can generate recurring revenue and earn more.

6. Sparse Competition 🫡

While YouTube has a massive user base, it also has a massive creator base. Millions of creators worldwide share content daily on YouTube, making it difficult for emerging creators to stand out. Many YouTube alternatives have a smaller creator base (currently), making it easier for creators to build an audience, get noticed, and directly reach their target audience.

It is time for creators to think beyond YouTube and discover other paths to stream their content without any restrictions in platforms designed to liberate creators worldwide.

No better phase than now for creators to step into the world of video monetization with YouTube alternatives and stay ahead of the competition.

7. Get Discovered More 🔍

How often have you wanted to see a video on YouTube but remained confused, despite the 100s of videos that popped up on your screen? I am sure we all have been there, scratching our heads. YouTube’s algorithm can be unpredictable, making some creators feel like the right people don’t see their content.

Many YouTube alternatives have better discoverability options, allowing creators to reach their target audience more effectively. With initiative features like SEO Optimization and In-Built marketing tools to help audiences discover the videos they are looking for, creators can increase their views in no time and reach wider audiences.

8. Supportive Partnerships 🫶

YouTube’s partnerships with creators can be opaque and sometimes exploitative, making creators feel they’re not fairly compensated for their work. Many YouTube alternatives offer more supportive partnerships, giving creators the support and resources they need to succeed.

Apart from being a part of the community, creators can also collaborate with brands of their choice and explore other options like selling merch on video platforms that allow creators to do what they wish so, without any silos.

9. High Growth Factor 📈

YouTube’s massive user base can be a double-edged sword, making it difficult for creators to stand out and grow their audience. Many YouTube alternatives provide more growth opportunities, less competition and more supportive communities.

Besides growth, video creators can also leverage video monetization capabilities blended with such platforms to support creators. They can start earning from day one and decide how much they want to price videos online. Such are the infringe possibilities for propelling growth.

10. Audience Willing To Pay 💯

There are so many video monetization myths that are preventing creators from taking a step toward transforming their videos into a sustainable revenue model. By doing so, creators can get paid by the subscribers and continue to work without any capital pressure.

Video monetization platforms have audiences willing to pay for content and support creators. Not just entertainment – Creators in the field of fitness, edu-tech, and more can take advantage of the existing scenario and create channels to stream and sell their videos. As long as subscribers feel there’s quality and value in what they buy, there’s no looking back. Win-win!

Conclusion

YouTube may have been the go-to platform for video creators for years, but it’s becoming increasingly clear that it’s not the only option. With so many YouTube alternatives out there offering more freedom, control, and support, there’s no reason for creators to limit themselves to just one platform.

While it’s not necessary for creators to fully shut down their services on YouTube, they should indeed consider expanding their reach and exploring new monetization opportunities on other alternative platforms 🤗

It’s time for creators to embrace these new platforms and take advantage of their untapped potential. Who knows, you may find that your true audience has been waiting for you on a different platform all along.

The grass is greener on the other side as well. Hop on 💃