Over the past two decades, the term video streaming has gradually grown in the internet world, and ever since covid has taken its toll, the world as a whole has been stuck to its personal walls, and video has accompanied people on the internet from all corners of the world. Since then, the growth of video content streaming and video marketing has been phenomenal.
As per market research Future (MRFR), the global streaming industry is expected to reach a whopping 534.37 billion U.S. dollars at a 29.3% CAGR. With that data in hand, let’s get deeper into the world of video streaming, read further to know more.
What is video streaming?
Video streaming is nothing but the transmission of video or audio data from server to client through a wired or wireless connection in real time. Video streaming users can benefit from catching up with the live action or performance simultaneously within their comfortable spaces.
How it works
Video streaming is a no-brainer; video streaming works by sharing a media file of a particular video footage recorded in a camera or a pre-recorded video file or live feed footage through a video streaming platform to clients or users; the file is transmitted through a remote server by compressing the media file and transferring them over an internet connection. The file size of the media to be transferred depends on the bandwidth of the internet and the devices or tools that are used in the process.
The user from the other side decompresses the file and sends the data through a server to users to see on their personal gadgets.
Video streaming is carried out through streaming methods; there are two commonly used streaming transport protocols
- UDP – User Datagram Protocol
- TCP – Transmission Control Protocol
User Datagram Protocol: UDP is a connectionless protocol, and most video conference meetings use UDP as it loses little data, and UDP is used majorly for its speed and faster response.
There are a few factors that cause disturbances in video streaming, and they are
- Network latency
- Network congestion
Network latency is where buffering occurs due to network issues or server issues, or low-performing devices.
Network congestion occurs when a vast amount of data is transferred, affecting streaming performance.
Video Streaming Market Growth & Trends
Video streaming is inevitable, and every stream of business is adapting to video streaming technology to enhance their business and growth. The video streaming industry is here to grow and to prove that, the research report from grand view research states that the compound annual growth rate of video streaming will expand to 21.0% from 2021 to 2028.
With the expansion and constant development in technology, the intervention of blockchain technology, and the increase in the usage of smartphones and high-speed internet like 3g, 4g, lte, the industry is expected to reach USD 223.98 billion by 2028.
In the entertainment industry, the growth is drastic, post covid subscriptions to online video streaming platforms like Netflix have increased to 16 million new subscribers, and Disney Hotstar gained 50 million new subscriptions at their beginning stage.
Across the globe, the growth is exponential, particularly in North America, and most Asian regions show the highest growth rate in video streaming.
Why is video streaming so popular?
There are multiple reasons why video streaming is going viral and popular nowadays
- Higher interactive options
- Opportunity to speak to the creator
- Surplus money to the creator
- It’s convenient
What Are The Advantages Of Online Video Streaming?
Video streaming has advantages over the traditional ways of mass communication rather than an auditorium or theater. Moreover, with the rise of internet users on a global scale, people have adapted to video streaming like never before. With that being said, the advantages of using video streaming functionalities are listed below:
1. Global reach
The expansion of audience and reach you acquire through online video streaming can never be attained through a traditional approach. As a video producer, you get as many users as possible.
2. Faster reach and time management
Opting for traditional ways of assembling people for a conference is dying, and instant connection across borders with an immediate response is one of the significant advantages of video streaming.
3. No storage issue
Streaming online reduces the painstaking tasks of storage and saves a lot of time and data management.
For businesses handling multiple videos and wanting to showcase them to clients and conduct seminars for business partners, video streaming is an excellent option with multifunctional uses.
Top 5 Use Cases for Video Streaming
Although video streaming has its play in all business streams, we have listed five crucial use case scenarios for video streaming.
1. Religious conferences
Post and during covid, the world was stuck to their homes, and faith has kept the entire human race going. Religious gatherings in churches, mosques, prayers, and other mass spiritual conferences didn’t stop because video streaming was the only hope for people to connect and restore faith in their belief system.
Attending worship spaces to connect with people and conduct prayers was prohibited during the lockdown, and live-streaming options were the go-to choice for attendees and conductors.
Post covid the practice still continues to connect people across the globe and extends a ray of hope.
Doctors struggle to connect with their fellow professionals for queries during critical moments. Doctors conduct seminars and broadcast surgery producers in real-time to teach students.
During covid, doctors and other healthcare professionals were using live streaming to explain health concerns queries and educate people on the preventive measures to be taken.
The U.S. Department of Health and Human Services (HHS) uses live video to stream seminars, advisory council meetings, and new research or listening sessions on methods to enhance medical treatments.
Walking to a specific zone or traveling to countries to study a particular paper, or connecting with doctorates and professors is made easy with video streaming options.
Students can attend live seminars remotely using video streaming, connect with professors, record the sessions, and share necessary study materials through video streaming sessions.
4. Fitness Industry
In the past decade, the fitness industry has seen exponential growth, and people are willing to connect with fitness experts from their homes via video streaming.
Exercising has become easy with real-time coaching, and fitness experts find it much easier with video streaming setting up clear focused fitness goals and diets.
Yoga, calisthenics, and mobility workout instructors prefer video streaming as a solution rather than renting a studio to conduct fitness classes.
5. Business launches
Businesses stop for none, new product launches, updates regarding the later products, communications to fellow employees, webinars, educating new employees, training sessions, policy updation, compliance hearings, and the list goes on for the use of video streaming in firms. Long gone are the days when you need in-person meetings for business communication. Video streaming has paved the way for business by saving ample amounts of time and expenses.
Apart from the above, the entertainment industry hugely benefits from video streaming with live music shows, fan-follower interaction, art shows, and movie screenings.
How to choose the Video streaming platforms
Choosing the right video streaming platform is always a challenge, but if you can tick off the following list below, it’s a cakewalk for you.
- User-friendly interactive interface: A good video streaming platform should possess an interactive and intuitive dashboard and U.I. Check out GUDSHO’s highly efficient U.I. and interactive dashboard before opting for a video streaming platform.
- Security and Scalability: High-end security and scalability are a must because of the bandwidth of the video and the confidential information the video holds onto.
- Feedback monitoring: Any platform or business that doesn’t take feedback positively is looking for a downfall. Video streaming platforms may sometimes happen to have buffer eros and high-volume videos. Feedback and responsive platforms go a long way.
- Multi-language support and complete control: since video streaming is universal, multi-language support will expand the audience base. A comprehensive user experience is felt only when the user has complete control; video streaming platforms like GUDSHO believe in complete user experience; for more details, check out the features here.
Believe it or not, video streaming platforms cannot be neglected in the upcoming years; the adaptability and the expansion businesses are going to take to horizons require video streaming platforms as an inevitable resource. Hundreds of platforms are available in the market, but make sure you choose the right platform with the right features for a better future for the business. Platforms like GUDSHO offer multiple user-friendly features with the highest benefits for businesses.