A famous quote says, “A picture is worth a thousand words.”
If so, imagine a rightly made video’s impact on your business. There’s a huge opportunity for businesses and creators to sell videos online and scale their brands in 2023.
According to research, people spend 18 hours a week watching and consuming online video content. The graph is only likely to rise as more people depend on videos to entertain themselves and educate on various topics and happenings worldwide.
Another aspect of why videos change the fortunes of content creators and businesses is the capability to connect with people on emotional levels. Visual content can also convey so much information in a simple, strikingly rich, and quick manner. Viewers get to learn faster.
However, focusing on technical finetuning, a lot of content creators are producing videos that are complicated to understand. And this breaks the very core value of any business video: to simplify things.
In 2023, videos will be an integral factor in the growth of businesses, irrespective of the industry. And the time is also perfect for content creators to not just keep making videos but also to step into the monetization world.
In this blog, we did our part to explain why this is high time for businesses to step into video creation, the benefits it brings, the different types of videos that can be monetized, and the strategies for doing so. Let’s get started.
Why Is Video Content Important For Businesses and Creators?
With the rise of streaming services, increased internet usage at affordable rates, and accessibility, people are consuming video now more than ever. Almost every business has (or will be having) an exclusive video channel to discuss their business, showcase their services, and build their brand.
Likewise – for creators – when we talk about creating videos, it need not be the traditional ones we see on major streaming platforms. As you already know, Instagram Reels and YouTube Shorts are a rage, providing so much information and insights in under a minute.
The decreasing attention span adds more woes for creators to make their videos engaging, compelling, and crisp. One swipe is all it takes for the viewer to move on to the next creator. Creators need to grab the viewer’s attention in every shot and second when producing shorter videos.
Talking about the need part, video content – combined with the right information and appealing visuals – can convey more details to the viewer in many different ways that images and texts do not. And this may be another prime reason viewers are vouching for more videos.
Here are some more reasons why video content can change the game for businesses and creators worldwide, irrespective of the industry:
- Businesses adding a product video to their landing page can increase conversions. This also adds to people spending more time on websites.
- Videos help achieve results faster. Research states 96% of video marketers say videos increase user understanding of their product.
- Another study says 68% of consumers prefer watching an explainer video to solve any product-related problem, as not all would have the time or patience to skim through a whole blog to get their answer.
- Videos can also help brands to increase revenue as videos aid prospects in arriving at a buying decision sooner. And 87% of video marketers agreed with the same fact.
In times like these, when the role of the internet for businesses to grow is unavoidable, creating content and video marketing will give the much-needed throttle to have a headstart with progress.
What Are The Benefits of Selling Videos Online?
On one side, brands and creators can leverage their growth using video as a pathway. And on the other side, they can also launch their exclusive channel and monetize video content online. This way, the audience will have to pay and watch videos online. More likely as to how OTT content is being viewed.
Selling content online has multiple benefits, including:
Reach: The reach is global. Your videos can be watched from anywhere across the world. Apart from just increasing your business’s viewership, it helps boost brand awareness, make people know about your offerings, and engage with potential customers. When done with the right videos, all of this helps to increase revenue as well. Why limit yourself to a few boundaries when you can cater to the whole world?
Revenue: Businesses can take advantage of video selling platforms to create an extra revenue stream. With subscription-based models and video-on-demand availability, give the options to customers on how they want to see your videos. And get a continuous flow of income generated. Sow your efforts once, and the reapings are forever!
Convenience: Another reason attributed to the success of online streaming services is the convenience it offers customers to buy and access videos from the comfort of their homes. From fitness classes to education, many content creators are already making big bucks monetizing their content online. Understanding viewers’ needs + Quality content = Greater results.
Sharing Expertise: Gone are the days when everything online is said to be fact-checked and of great knowledge. People are searching for informative content “all the time” to become aware, improve, and live comfortably. Success shall follow when your expertise in any field fulfills their fodder search. Share your knowledge with the world, and benefit from it. It’s a win-win for both.
Low-Cost: Creating videos online and producing quality content dries much of your capital is a “myth”. And it’ll be broken soon. All you need is a great concept and decent infrastructure added with some video-tech knowledge to direct content that is captivating for the viewers. Eliminate the fluff that people say and start brainstorming. Your only focus should be creating content customers are willing to pay for.
Conveying your message through video is a smart way to reach more people. Given that almost every phone has a mobile phone in hand, the odds on the content creators’ side are bright.
Types Of Videos To Sell Online
A study states online video accounts for more than 80% of website traffic. The figures are evident. More people are inclined towards video content, as it provides bite-sized information.
Wondering what kinds of videos to sell online? Here are a few trending areas that you can cover. And the market for these avenues doesn’t look to slide down anytime. You can step in and succeed, too!
Fitness and Health
The rage that started to rise during the pandemic has continued ever since. People across the globe are looking for ways to stay fit and healthy. With too much information on the internet, the confusion is also clear about not knowing who is credible and who isn’t.
Online fitness studios have transformed the way people exercise. The online transformation was done easily, from pre-planned workouts to personal training and group sessions.
Another advantage of online fitness is the convenience it gives customers to exercise from their homes without going to a gym. And fitness creators are capitalizing on this to create content around fitness and health.
If you are in the fitness industry, the time is ripe for producing videos and helping people achieve their fitness goals through online mediums. Many have done that successfully and earned millions through it.
Online education revolutionized how people study, allowing students to study at their own pace without rushing with deadlines and other distractions. From an educator’s perspective, all you need to do is have a great subject experience in the lessons you will teach.
You can teach 1000s of students worldwide from the comfort of your home. It eliminates the need to travel to a physical location. A calm room, a focused mind, and a practical learning module are all that educators need to create content and monetize their knowledge online.
Adding on, the accessibility and affordability that eLearning offers are also becoming beneficial for students to opt for such learning methodologies.
Media and Entertainment
Everyone needs a good laugh. Everyone needs to hear great stories. Everyone wants to listen to music that traverses their soul. And everyone needs art in their lives to survive and thrive.
The growth of OTT services has been phenomenal, and no better time than now for artists of all kinds – filmmakers, storytellers, musicians, stand-up comedians, and everyone who creates art – to enter the online sphere.
With increased internet penetration and the popularity of OTT platforms, producing content around media and entertainment can now be created and monetized online. Give your audience the options to choose when they want to watch, what they want to watch, and which device they want to watch.
Get full control over your artistic independence and financial freedom with GUDSHO. No compromises. No silos. Create your channel in minutes.
How to Sell Video Content Online and Make Money in 2023?
How can you start a video business? This article elaborates on this in detail and video on demand platforms where you can start to become a successful creator. If you are starting your video business, and looking for video hosting platforms then you are in the right place to find out more about your own video-on-demand business. Let’s get started.
1. Find Your Video Niche
Identifying the right video content that fits your business and current industry trend is critical to making the video content work and sell among the vast audience base.
2. Create professional videos
Create videos relating to your business or share ideas with a professional video creation team so that they can help you create quality marketing video content.
3. Choose a Video Platform To Sell Your Videos Online
The most important thing in video marketing is finding the right video platform to market your business. GUDSHO is one of the prominent video platforms to market your videos with its top-class features to analyze and monetize your live streams & on-demand videos.
4. Pick the Right Video Monetization Model
SVOD, TVOD, and AVOD are some of the best monetization models to monetize your video content. Find a platform that increases the value of your videos with all these monetization models.
5. Promote your videos for more sales
Promotion plays a vital part in branding your business and increasing the market value of your videos. Create a promotion plan and strategies, or choose a video platform that handles the promotion work for your business.
Best Platforms For Selling Videos Online
Move beyond the traditional video streaming platforms, and build a platform of your own. And it’s not as difficult as how it is perceived. Check out these popular video monetization platforms that helped 1000s of creators launch and sell videos on video demand platforms.
GUDSHO is a premium video monetization platform “exclusively” built for established and emerging creators – of all kinds – across the world to create content, upload videos, monetize their efforts, and transform their talent into a thriving business model.
Benefits For Content Creators:
- Set up your own channel in minutes
- All content is secured with AES encryption
- Mobile device support with 4k streaming
- Choose your flexible pricing strategy
- And a world-class analytics dashboard
With plenty of revenue models you choose from, all creators need to do is organize their content and create their platform on GUDSHO.
VPlayed empowers you to sell videos online and craft exceptional viewing experiences for your audience globally, accessible anytime, anywhere. VPlayed’s unique OTT platform is self-hosted and offers a lifetime ownership model. In simpler terms, make a one-time investment in VPlayed, and you will have perpetual ownership with no recurring costs.
Some Of The Noteworthy Features Of VPlayed:
- Comes with in-built marketing tools.
- A selection of 9+ revenue models.
- Schedule your videos effortlessly.
- Seamlessly import and export content.
- Enjoy limitless video uploads via the cloud-based CMS.
As a dedicated video selling platform, VPlayed takes care of video hosting, CMS, marketing, monetization, security, and storage.
This platform continues to be one of the main alternatives to YouTube for many content creators who wish to grow big in their careers. Offering business accounts a lot of value and no running video advertisements during streaming makes Vimeo a robust platform for creators to sell and scale.
Notable Features Of Vimeo:
- Live stream performances without any lag
- Find relevant templates from the stock library
- Interact with your audience and get closer
- Leverage with video recording functionality
- You get reliable tools to increase engagement
Vimeo users can avail themselves of free service or buy a premium pack to view, upload, and share videos hosted on their platform.
In the long list of YouTube alternatives, Brightcove holds a prominent place due to the various benefits and perks it offers content creators to emerge with ease. You can attract new audiences, sell your offerings, grow a brand, and increase your chances of winning with an all-in-one video platform.
Let’s take a look at Brightcove’s features:
- Multi-bitrate streaming technology is used
- Advisable for clients with larger capital budget
- Increase conversion rate optimization
- Review the performance of your video content
- Make informed decisions with digital analytics
Brightcove is a secure video and SaaS platform to help its customers host videos and publish them easily for both on-demand and live streaming of videos.
How To Choose The Best Video Monetization Strategy?
You have decided to set up an exclusive platform to publish your videos. After thorough research, you finally decided what platform to use for uploading your content. And here comes the next part.
How are you going to monetize your videos? What pricing will you charge for users to access your content? And what fee would be apt for content creators, and what are the most sought-after ones in the market?
Let’s take a look at the preferable monetization models.
SVOD (Subscription Video-On-Demand)
SVOD is a subscription model where you allow access – to your paid users – for your entire content library with a monthly subscription or annual. Well, it’s basically whatever you decide on how you want to charge your audience.
Popular streaming platforms like Netflix, Apple TV, and more largely follow SVOD as it gives users the access and ability to watch whatever they want, whenever they want to, from anywhere in the world.
Some of the benefits SVOD monetization models bring for creators is revenue credibility. The equation is simple: As long as you update and provide engaging content, the users will continue to pay. Additionally, more come in based on your popularity and reach.
Studies say the SVOD model appeals to more people than other pricing models. With no definitive preset to prices, content creators can choose their recurring fees for monthly and annual subscriptions.
Also, based on the number of subscribers increased over a while, it becomes possible for creators to forecast their income and plan their content strategy accordingly, well in advance.
TVOD (Transaction Video On-Demand)
You can call this a pay-per-view monetization model. Viewers can browse your catalog and choose to buy, which they can watch on a one-time basis.
Suppose you are an Education Content Creator offering a wide range of subjects, whereas the student wants to learn about Geography. They can purchase that subject lesson alone, as that’s their need.
Customers don’t pay for your library but only for the content they want to watch, which is more like a rental service.
If you are a content creator doing many one-off events, creating exclusive content, or want to offer customers more flexibility… You can go with TVOD.
One standout feature is the low-price tag associated with TVOD, as customers don’t have to spend a lot of money to see one content they are attracted towards.
On the other hand – What happens to the viewer after watching that one video? Will they come back again? How will they know when your next exclusive content is released? – are some of the thoughts that content creators need to ponder upon.
AVOD (Advertising-Based Video On Demand)
Let’s take a few scenarios: You plan to stream your videos online but are still hesitant to monetize your content. Or do you still want to give space before you nurture your audience into buying your content?
The Advertising-Based Video On Demand monetization model works best for content creators in such cases. For example, the ads that pop up while watching videos on YouTube, TikTok, and more come under the AVOD model, where you generate revenue through advertising.
Some of the benefits that AVOD offers is allowing viewers to watch your content for free – which means – you can later to a large audience. Compared with SVOD or TVOD, the risk factor is also lessened here.
But, on the revenue rise, it becomes unpredictable as content creators will not be able to guess the income generated based on ads over time.
The most important aspect of selling videos is not the revenue models or the monetization strategies you choose to nurture and win audiences into buying your content… It is directly related to how engaging and exclusive your content is on your platform.
Now that you know the ins and outs of selling videos online, there’s no better time than now to create your own video platform in minutes.
If you need any additional support, we are here to help and support your growth from where it is now to where it will be in the future. GUDSHO is created for premium creators, and our partnership is made to last.
There are a wide variety of ways you can sell online. The most popular ones are monetizing your videos, brand sponsorships, and in-video ads. Create your exclusive channel with GUDSHO and start earning now!
Content creators who have taken this as a profession need to explore every avenue possible to create quality content and try to scrutinize as many revenue models as possible to sustain their lifestyle.
It depends on the kind of content that’s produced by you. For example, a fitness video and educational content cannot be priced the same. Taking into consideration your audience, market, and location: You can set your prices.
Guess you are talking about the TVOD revenue model where customers only pay for content that they want to watch, and not for the entire content library. Answering your question: Yes, you can set different prices with GUDSHO.
Constant marketing efforts in reaching out the word that there is amazing content that will engage the audience and also provide value to the customers. Quality content is a must before monetizing videos.