Sell Online Courses

How to Sell Courses Online Easily

Are you someone who takes immense pleasure in creating educational videos or courses? These creations can be about anything like teaching people how to bake, swim, camp, or educate them on academic subjects.

As a creator, you should know that such an effort can bring you monetary results, and all you have to do is take steps in the right direction. Today, we will guide you toward becoming a better creator who can sell online courses or educational videos and make money.

Identify Your Audience

Before diving any deeper into how to create and sell online courses, you need to know the people you’re creating the course for. You can’t simply move forward without knowing who will stream your videos.

For the same, you might want to ask yourself the following questions:

  • What is the expertise level of your audience regarding the course?
  • Are they gonna be total beginners or intermediates?
  • How much time can they devote to learning?
  • What is their lifestyle like?
  • What is their age group?
  • What are their interests, and if they are employed or students?

Finding answers to these questions will let you decide the topics you should focus on and the vocabulary and tone you should use.

Determine The Niche Of Your Courses

Once you have decided to create courses for monetization or selling purposes, finalizing a niche is important. One can create educational videos on any subject; however, you should always choose the one you have experience and interest in.

Once you know which niche to pick, the next step is to figure out different related topics. You can start with some beginner-level topics or create intermediate-level topics; it all depends on whom you’re creating for. 

Do a competitor check and see which topics they are talking about. You can then provide the same topics by infusing in-depth information and presenting it more interestingly. Also, cover what your competitors are not covering and present it in your own style.

Note: To ensure solid earnings, pick a niche that is more profit-oriented and you’re also experienced in.

Creating Your Online Course Outline

Now that you have an idea about figuring out your audience and choosing a niche, it’s time to learn how to design a course. To create a course, you need to create a few videos and separate them into one specific module. You can create many such modules which would make one course.

Instead of creating random videos, design an outline that gives a proper idea about what the learners would learn by finishing the course. 

You can also use instructional design storyboard templates like Bloom’s Taxonomy, Gagné’s 9 Events of Instruction, or some other template.

You need to consider students’ expertise level before designing the content of your courses. For example, if someone wants to learn the drums, you should know if you are targeting beginner learners or those who already have some knowledge about the instrument.

Think from the learners’ perception, and you will be able to figure out the modules and each lesson that should be a part of those modules.

Choose The Right Online Platform To Distribute Your Content

The next important aspect is to consider the course selling platforms. There are various platforms that are built for tutors and facilitate online courses. A few examples are GUDSHO, Thinkific etc. Explore such video monetization platforms and get an idea about their features, price-friendliness, customer support, etc.

Choosing an ideal vod platform can significantly increase your earning potential and bring you the right audience. Hence, it is wise to give yourself time and not hurry up while finalizing an online platform to sell courses.

Choose A Business Model

Now that you know all the steps you should take to succeed with your course creation strategy, let’s also consider the business models. These models are about different course styles that you can create and keep your learners motivated.

#1 Self-Paced Courses

As the name implies, self-paced courses liberate the learners to start and end a course whenever they want. This gives learners the flexibility to learn at their own pace. To utilize this business model, do not opt for a start and an end date while creating the courses.

#2 Subscription-Based Access

This one gives the learners access to your channel’s content in exchange for the membership fee. This business model is similar to paying a subscription fee monthly and getting access to regularly updated content. Such a business model would work for you if you can provide new content occasionally.

#3 Joint Learning

While experimenting with different styles to sell your online course, consider joint learning as well. The idea here is to remove the monotony, as many students find it uninspiring to take online classes alone. Hence, to combine the feeling of a community and to give a physical-class-like experience, tutors can adopt a joint learning business model.

#4 Hybrid Courses

The hybrid business model lets tutors upload online courses as well as take classes in a physical classroom. Students can opt for either at their convenience. Tutors can also support their students by providing online teaching material along with physical classes.

Types Of Video Courses To Sell Online

Let’s discuss the courses you can offer on your online learning channel. Creators can start with any of these courses or have a blend of multiple courses.

#1 An Introduction To Your Library

Such a course provides your audience with an overview of everything on your channel. This gives people a clear idea about what they can expect from your channel and the possible incoming videos or courses.

#2 Bite-Sized Courses

As its name implies, a mini-course comprises short videos that teach new things to the viewers in small chunks. Since the audience doesn’t have to spend a lot of time viewing your video, they prefer mini-courses over long ones.

#3 Free Of Cost Courses

Bonus courses can be an additional video that you might offer with your course. This can be a short one consisting of knowledge people would appreciate receiving. Since this is a bonus course, such videos are offered free of cost.

#4 Certification Courses

Such courses provide a certificate at the end of the course. They are usually taken by learners who are more serious about the course and want some proof to showcase on their resume or anywhere else.

Using GUDSHO To Sell Online Video Courses

GUDSHO is a video hosting platform that lets creators and businesses host their videos securely. They allow content in various niches where you can provide on-demand videos as well as live streaming. With GUDSHO, you can create a channel, customize it, and upload your educational videos.

Here, creators can also monetize their videos using 5+ revenue streams. The best part is that you have 100% of your earnings. If you’re looking for a feature-rich platform with superior support, GUDSHO is the best platform to sell online courses.


From creating a course and becoming able to sell it, there are a few steps to be constructed strategically. Identifying the audience would be the first one following to choose a niche you have experience in and the niche that allures a large traffic. You should then follow some storyboard templates to design your course structure such as Bloom’s Taxonomy.

Remember to choose a hosting platform that facilitates hosting in your niche and fits your budget as well. Also, it’s always wise to perform a competitor analysis to develop better content topics, course structure, and overall improvement in your visual explanation. 

While ending it here, we hope you gained some valuable insights about how to sell online courses. Use these insights to design your next course to sell online!


Why should creators sell courses online?

Apart from educating minds on various topics of interest, content creators can generate a passive source of income. In simple terms, earn money even on autopilot mode.

What is the value of online courses?

The convenience and flexibility online courses offers are the top reasons why many are choosing these to go through the content at their own pace. All creators need to do is create content of top-notch quality.

How can I sell my video course online?

Find a video monetization platform where you can upload, organize, and sell your content. GUDSHO offers creators the liberty to price their content, the way they wish to, with no hassles involved. Want to try it once?

Is selling online courses profitable?

Yes, they are. With the right content targeting the niche and an effective marketing strategy to reach potential customers, you can start earning in no time. This is a great revenue model for digital and modern entrepreneurs.

What is one mistake that online course creators are making often?

There are tones of materials out there for free. So, if you are serious about selling courses online, you need to spend quality time researching and then producing content of high quality. Something that’s not available elsewhere.


  1. Charles Pye Reply

    This post on selling online courses is a goldmine of information! I’ve been toying with the idea of monetizing my expertise through online courses. I appreciate the practical tips and advice shared in this article. It has definitely motivated me to take the leap and start creating my own online courses. Thank you for this excellent content!

  2. Steve Brooke Reply

    I thoroughly enjoyed reading this post on sell online course. As someone who is interested in creating and selling my own courses. this article provided me with invaluable guidance. I also appreciated the emphasis on choosing a vod platform that offers seamless course delivery and student management features. Keep sharing.

  3. Margaret Mason Reply

    Wow, this blog post on selling online courses is incredibly insightful. I appreciate how it covers every aspect of creating and selling courses online, from choosing a niche to marketing strategies and pricing considerations. Keep sharing.

  4. Francis Long Reply

    I found it incredibly helpful in understanding the process of course creation and marketing. How does video platform ensure a seamless and user-friendly experience for course participants? Are there any specific features or tools that support engagement and interaction within the course content? I’m looking to know more about how video platform enhances the learning journey for students. Thank you

  5. Robert K Reply

    Such a timely and insightful post! Selling courses online is an excellent way to share knowledge and expertise with a wider audience. As an online educator, I’ve found that engaging with the audience and continuously improving the course content are key factors for success.

  6. Hayes Reply

    Fantastic post! As a tutor looking to expand my reach and offer courses online, I’m keen on finding the right Video On Demand (VOD) platform. Could you perhaps suggest a VOD platform that provides user-friendly tools for course creation and seamless integration for payment processing? I’m excited to take this next step in my teaching journey and want to ensure I choose the best platform for my students. Your insights would be greatly appreciated!

  7. James Reply

    Looking to expand my reach and share my expertise through online courses, this guide has been a game-changer for me. It’s provided me with valuable insights on how to navigate the world of online course creation. I’m now eager to select the best platform to host and sell my courses. The options seem endless, so I greatly appreciate the guidance provided here. Thank you for simplifying this process.

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