Putting all the hard work and effort into filming and post-production of your dream web series is a relief, but where do you showcase them, and how do you market them? First, let’s learn how to market your web series because releasing the web series needs a marketing strategy.
1) Research your audience base:
Knowing your audience is the key to sell your web series. To know that, first understand your web series, who it caters to the most, what age group they are from, what are their usual binge-watching habits, and why they choose those web series or films; make sure you ask these questions yourself before you start pitching your web series to production houses.
Some production houses ask these questions to filmmakers while distributing and buying web series, to know where to target and how to market the films/web series.
For instance, if your audiences are under 30 and hail from a particular region, the web series speaks about their lifestyle and routine. Then you can efficiently market them using social media platforms such as Facebook, Instagram, and Twitter with content focusing on their consumption habits.
“According to a survey conducted in the US in 2021, adults from 18 to 29 are active social media consumers.”
By researching and using the data, you can quickly market your web series on social media by strategizing your audience base.
2) Channel and Monetization platforms:
As an independent filmmaker, you can monetize and market your content on premium platforms like GUDSHO. Cut a top-notch trailer, create a channel in GUDSHO, and express your content most excitingly.
A dedicated channel for your web series is a great way to promote your web series. On the other hand, since it’s a monetization platform, you earn revenue for each view and subscribers you gain for your web series trailers and content.
3) Paid advertising and influencer marketing:
Sometimes influencer marketing is vital in marketing your web series. Moreover, influencers have a broader reach in social media platforms and could trend in the present scenario. So, connect with influencers on social media platforms who are passionate about your project and make short videos about your web series and make the influencer share your content.
Try to run paid marketing campaigns online through social media platforms.
Create a short and crisp hashtag, and keep sharing the trailers from your monetization channels.
4) Networking:
Networking with industry people in film-based events is another way to market your web series; you can collect the email addresses of production houses and sell your web series.
5) Social media fan space:
There are plenty of web series and film-based communities where production houses are reaching out and learning about audience pulse. As a filmmaker, if you post engaging trailers and posters in social media spaces and fans speak about it, you will be called out for distribution.
6) OTT the savior :
OTT has been around the corner for several years, reaching millions and crossing boundaries without restrictions. If you want to market your films, OTT is a great way to establish your web series; the OTT marketing team will reach the audience if you have interesting content.
Reaping Results:
Marketing is a tedious process; experimenting on different platforms and strategies will reap the results of showcasing it to the audiences. The marketing journey is with the efforts and creativity put into the marketing process; serving the audience with the right content is one thing, whereas marketing them with the right approach is another.
There are web series with excellent quality content that failed to reach the audience because of poor marketing strategies. So prepare a plan accordingly, schedule the tasks, and find out what works best for you.
FAQ
1. How do you market a web series?
Marketing a web series involves multiple strategies put together. Take note of the steps below to market your web series correctly.
1) Target your audience based on the web series content
2) Cut a Top-notch trailer
3) Share the trailer on social media platforms with a trending or appropriate hashtag
4) Reach out to video monetization platforms
5) Connect with influencers
6) Sell it in production houses with a pitch deck.
You can make a web series popular by carrying out the following activities,
1) Create a Social media page about your web series
2) Connect with influencers and share BTS scenes
3) Share your awesome trailer and trend with hashtags
4) Find your audience base and reach out to them with regular posts.
Finding your target audience is the key to marketing your web series. To find that follow the below steps
1) Segregate your audience into the digital audience and offline audience
2) Target the audience with relevant content on social media
3) Reach out to audiences on their highly active pages.
Promotions are an integral part of the marketing process; make sure you have them on your list
1) Prepare a marketing plan based on the audience
2) Use social media platforms for exposure
3) Do Influencer marketing
4) Visually connect with audiences through trailers, posters, and trending memes.
Press releases and media marketing are powerful ways to reach more audiences with advertisements on their channel. Social media platforms are also the go-to option to make them famous.
So Interesting. Can you explain about which monetization model will helpful for marketing a web series online.?
Hi RajKumar,
In OTT, all monetization models will be helpful for making better revenues. To release web series online, Pay Per View(TVOD) will be a great option for getting profitable revenues.