With LinkedIn being a high-performing professional network, it offers access to broader industry opportunities and paves a solid path for building business credibility. As your follower count grows, you can strengthen your account influence, potentially reaching ‘influential business star’ status as people begin looking out for your posts to implement your ideas.
But to reach that level, it’s not enough if you just focus on creating great content; you need a great strategy too. After conducting extensive research on how businesses and professionals post on LinkedIn, we have mapped out a strategic timeline for you to post on LinkedIn.
So, speaking of professional audience engagement for business and corporate goals, finding out the best time to post on LinkedIn can feel like a strategic puzzle. But by zeroing in on the prime moments to engage your LinkedIn audience, you can maximise the opportunity to nurture relationships, maintain consistent branding and close deals, all while navigating the peaks and valleys of the ever-changing algorithm of LinkedIn.
When is the best time to post on LinkedIn?
Why Does the Time You Post on LinkedIn Matter?
The time you post on LinkedIn has a significant impact on the LinkedIn algorithm, which sorts and decodes your posts to maximise views and engagement.
For those looking to grow their brand, build a profile or market products and services, knowing the best time to post on LinkedIn is crucial. But before we unravel the timings, let’s take a look at why it matters. Based on LinkedIn’s algorithm:
- Every post’s engagement, such as reactions, comments and reposts, is factored in to determine the most valuable content on the platform.
- Maximum engagement means more people will see your posts.
- Even a short post with clickbait content and impressive visuals can be overlooked if posted at the wrong time.
- A perfect content shared at the right time helps you analyse audience behaviour, including what they like, prefer, and fascinate them the most.
- Posting during peak times may reduce the chances of your content standing out, as many others are posting at the same time.
- Since your target audience is professionals, they are typically active during work hours.
- Analysing the best engagement window helps keep your content at the top of the home feed.
- When posted at the right time, the chances of building connections and maximising engagement are high.
What is the Best Day and Time to Post on LinkedIn?
Let’s explore the peak hours on LinkedIn and when you can truly keep your audience hooked.
If LinkedIn is part of your marketing strategy, it’s essential to post during optimal time slots to maximise engagement. To help you out, here are some handpicked time frames that can boost visibility without the guesswork or stress.
The best time to post on LinkedIn during weekdays would be between 7 a.m. and 4 p.m. But if you are aiming for precision and performance, timing your posts just right within that window can make all the difference. Here are the most specific details on the best day and time to post on LinkedIn :
- On Mondays, plan to schedule your posts between 10 a.m. and 1 p.m.
- The ideal time to post on Tuesdays is between 10 a.m. and 11 a.m.
- On Wednesdays, aim for 10 a.m. to 11 a.m. as the optimal posting window.
- Thursdays offer the highest engagement among weekdays, making it the best day to reach a maximum audience, so stick to 10 a.m. to 11 a.m.
- Fridays mark the end of the week, and your LinkedIn audience is likely to be most active around 10 a.m.
Who scrolls through LinkedIn on weekends when they could be chilling with their favourite OTT shows, sipping cocktails or taking a beach walk? Surprisingly, your content still has a chance to sneak in and capture the attention of your target audience, with a higher success rate than you’d expect. If you’re considering weekends, the best day to post on LinkedIn would be Sunday.
- Try engaging with your audience on Sundays between 7 a.m. and 5 p.m. to stay connected and at the top of mind.
There’s always a right time to do things the smart way, and when it comes to LinkedIn, timing is everything. We hope the listed timing sets you up for success in your promotional efforts and helps you make every post count.
When is the Best Time to Post on LinkedIn?
Though we have covered the good time to post on LinkedIn, it’s equally important to understand that not all days are created equal. That’s why we have culled out the perfect time slots to help you grow your followers and maximise post reactions and engagement in one shot.
Need Peak engagement?🤓
👉 Tuesdays and Thursdays are the best days to post on LinkedIn, ideally between 12 p.m. and 2 p.m.
👉 If you're looking to kick off your content calendar on a Monday, aim to post between 8 a.m. and 10 a.m. to catch early engagement.Though peak moments are crucial for engagement, remember that the LinkedIn feed is often crowded, with millions of people aiming to foster community interaction and trigger user actions. To step into the spotlight, track when and how your posts receive the most engagement and schedule your posts accordingly.
Best Times to Post by Industry
While considering the engagement window is crucial, we can’t ignore the fact that each industry has its criteria to consider before posting on LinkedIn. The best time of day to post on LinkedIn can vary across industries, and here’s why that matters.
Even with a powerful social media management platform at your fingertips, what truly counts is the engagement your posts generate. With people constantly buzzing on social media, knowing when your audience is most active can help you hit the jackpot, even on your first try.
Do you know? 🤓
According to Buffer, the LinkedIn carousel posts are more likely to bring 278% more engagement than video posts.Business-to-Business (B2B)
The B2B industry should focus on optimal business hours when sharing LinkedIn posts. If you are aiming to capture the attention of a B2B audience, target the time when professionals are actively planning and collaborating; that’s the right moment to drive engagement and move closer to your business goals.
👉 Best time to post on LinkedIn for B2B business 📊
Tuesday, Wednesday (mornings, or late afternoon) and Thursday (mornings)
Business-to-Consumer (B2C)
If you are targeting consumers or customers, try posting during lunch breaks and evening snack time, as many people tend to scroll through their favourite social media platforms. For such consumers, LinkedIn could be their go-to spot to catch up on industry news and spark related discussions with colleagues and friends.
👉 Best time to post on LinkedIn for B2C business 📊
12–1 p.m. EST or evenings from 7–9 p.m. EST are ideal times across all weekdays.Tech Industry
The tech industry typically operates at its peak during weekdays and slows down over the weekends. To maximise attention, focus your engagement efforts during the workweek and connect with corporate, IT and other tech audiences by sharing relevant trends and offering valuable support.
👉 Best time to post on LinkedIn for the Tech Industry 💻
Tuesday, Wednesday ( mornings for detailed topics) and Thursday ( usually mornings for more casual, tech-related news)Education
Most educational institutions are typically active during early mornings or mid-mornings on weekdays, when educators and professionals are visibly seen as active. Posting during these hours increases visibility and encourages meaningful engagement from the academic community.
👉 Best time to post on LinkedIn for the Education Industry 🧑🏫
Monday and Wednesday (both 10 a.m to 12 p.m)Healthcare
The healthcare industry operates on unpredictable schedules, often working around the clock. Instead of focusing on specific posting times, aim to connect with your audience through high-quality content. Share patient-centric stories or motivational case studies to drive engagement and encourage meaningful Q&A in the comments.
👉 Best time to post on LinkedIn for Healthcare Industry 🧑⚕️
Tuesday and Wednesday (mornings from 10 a.m. to 12 p.m EST and evenings 7 to 9 p.m. EST)We hope this section serves as a guiding light for industry experts seeking answers to the question, What is the best time to post on LinkedIn?. Once you have identified the right time, posting on LinkedIn becomes easier and more results-driven.
Common Mistakes to Avoid When Posting on LinkedIn
Although we’re well aware of the best times to post on LinkedIn, you might be wondering how to trust those timings without solid guidance , that’s exactly why we ahve curated this section for you.
📌Don’t post multiple times a day : Posting more than once daily may result in your content being overlooked.
📌 Be consistent : Posting regularly for a month and then going silent can drastically affect your engagement rate.
📌 Avoid overly long posts: Keep your visuals appealing and your content concise and to the point.
📌 Always reply to comments : Ignoring comments can make your post feel inactive and reduce its visibility.
📌 Add a personalized touch: Failing to personalize your posts can hurt brand visibility and delay audience connection.
📌 Don’t overuse mentions: Tagging too many people is a poor strategy and could lead to LinkedIn penalizing your post.
📌 Use relevant hashtags: Add at least 3 to 4 hashtags related to your topic; without them, your post may be seen as spam.
📌 Avoid spammy behavior: Repeatedly sending pointless messages or oversharing posts with followers can cause irritation.
📌 Protect your post from hijacking: Don’t allow others to drop their landing page links in your comment section.
📌 Prioritize engagement : Interact with your followers and connections and aim to respond to them 80% more than focusing solely on your own content.
How to Find your Best Time to Post on LinkedIn with GUDSHO
Do you know 🤓
You can acquire 303% of engagement to carousel posts than image posts and 596% more engagement than just text-only posts.
While we have discussed how to make your posts stand out in the LinkedIn feed, let’s also explore how to create, publish and schedule posts more easily and professionally all with just a few clicks, without technical skills, endless tabs or wasted time.
GUDSHO is a marketer-friendly social media management tool that streamlines the process of content editing and sharing, eliminating the need for manual effort. If you are looking for a centralized social media hub to manage and measure the engagement and performance of your text, image and video posts not just on LinkedIn, but also across major platforms like Facebook, Instagram, X (formerly Twitter) and YouTube, then GUDSHO is your go-to solution.
For those who need to create content from scratch or transform raw footage into social-media-ready material, GUDSHO’s built-in recording and video editing features let you deliver studio-grade videos in minutes. And if you’re looking for promotional tools, it has you covered there as well, you can easily embed videos across web pages, landing pages and blogs to boost page traffic effortlessly.
For professionals wanting to share business-related video content but unsure where to start, GUDSHO makes it seamless. As you can simply host a webinar, record it and repurpose it into various clips, reels or shorts to share across LinkedIn and other platforms simultaneously and get noticed instantly.
Take Advantage of the Best Time to Post on LinkedIn Today!
With GUDSHO at your fingertips and the best time to post on LinkedIn revealed, you can get started today and watch your LinkedIn promotions reach peak engagement through strategic scheduling. Just as your content matters, so do posting frequency, timing and analytics. Monitoring these elements will ultimately help you discover the best time to post LinkedIn that works specifically for you.
Wishing you all the best in going viral and making an impact, may your content shine at just the right time!⌚
Srinivasan is a Digital Marketer and Blogger with a passion for video marketing solutions and video hosting platforms. He is committed to sharing the latest tech trends and enjoys discussing new technologies, along with helpful tips and tricks. An avid reader, He loves to share his insights with others.